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Growth Marketing Operations Lead

famlyCopenhagen, Hovedstaden, Denmark
On-site Full-time

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Experience Level

Mid to Senior

Qualifications

Key CompetenciesStrategic Thinking: Ability to connect various channels, data, and teams to identify impactful opportunities. Analytical Excellence: Proficient in marketing analytics, experimentation design, and attribution modeling. Revenue Focus: Drive decisions based on Customer Acquisition Cost (CAC), Lifetime Value (LTV), conversion rates, and pipeline impact. Systematic Approach: Develop scalable, repeatable processes that minimize manual work.

About the job

As the Growth Marketing Operations Lead at famly, you will be the driving force behind our revenue marketing initiatives. Collaborating closely with the Revenue Marketing Director, you will elevate the marketing team by exemplifying what excellence looks like. Your focus will be on generating tangible revenue growth through innovative experimentation, optimizing marketing technology, and executing comprehensive strategies across functions. You will play a pivotal role in connecting various facets of our marketing ecosystem and establishing scalable systems that facilitate sustained growth.

Key Responsibilities

Account-Based Marketing (ABM) & Outbound Programs

  • Create foundational frameworks for our ABM initiatives and outreach strategies.

  • Develop scalable processes that enable personalized engagement on a large scale.

  • Set up measurement frameworks to enhance performance optimization.

  • Collaborate closely with the marketing automation specialist.

Agency Management

  • Oversee our paid media agency, establishing clear KPIs and accountability metrics.

  • Translate business objectives into actionable briefs and enhance campaign performance.

Cross-Functional Revenue Projects

  • Align with the Revenue Marketing Director on strategic initiatives and independently drive execution.

  • Lead projects across sales, product, and marketing domains with full ownership.

  • Ensure stakeholder alignment through effective communication and data-driven storytelling.

Metrics & Analytics

  • Assist teams in identifying key metrics to support data-driven decision-making.

  • Partner with our Martech and Data specialists to convert insights into actionable strategies.

Technical Requirements

  • Collaborate with our Martech specialist to enhance performance through smart integrations, data flows, and automation.

  • Provide strategic guidance and prioritization in collaboration with our Marketing Automation specialist.

Growth Experimentation & Website Performance

  • Design and execute systematic experimentation across all digital touchpoints.

  • Lead Conversion Rate Optimization (CRO) initiatives and develop SEO strategies to maximize organic traffic and conversions.

  • Establish a regular testing cadence and learning frameworks that foster continuous improvement.

About famly

famly is dedicated to fostering growth in the marketing landscape, enabling businesses to thrive through innovative strategies and a collaborative environment. Our team is committed to excellence and continuous improvement, making famly a leader in revenue marketing solutions.

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