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Growth Marketing Manager, Lifecycle

WealthsimpleRemote (Canada)New
Remote Full-time

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Experience Level

Experience

Qualifications

Proven experience in growth marketing, particularly in lifecycle management. Strong analytical skills with a data-driven approach to decision making. Proficiency in marketing automation platforms and CRM tools. Exceptional communication and interpersonal skills. Ability to work collaboratively in a fast-paced, remote environment.

About the job

Wealthsimple seeks a Growth Marketing Manager, Lifecycle to help shape user engagement and retention across its digital platforms. This remote role (Canada) centers on building effective customer journeys and supporting growth through thoughtful lifecycle marketing.

Role overview

This position focuses on developing and executing lifecycle marketing strategies. The Growth Marketing Manager will use data analytics, customer insights, and marketing automation tools to reach and engage users at every stage of their journey.

What you will do

  • Enhance user engagement by optimizing customer journeys across Wealthsimple’s digital products
  • Apply data analytics and customer insights to inform lifecycle marketing initiatives
  • Use marketing automation tools to implement targeted campaigns and drive customer retention

Requirements

  • Experience with lifecycle marketing, including strategy development and execution
  • Comfort working with data analytics and customer insights
  • Familiarity with marketing automation platforms

About Wealthsimple

Wealthsimple is a leading Canadian financial services company that is revolutionizing the way individuals manage their finances. With a commitment to simplicity and transparency, we offer a range of services including investment management, savings accounts, and tax filing. Join us as we strive to empower clients to achieve their financial goals.

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