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Growth Marketing Lead at Otter | San Francisco

OtterSan Francisco
On-site Full-time $182K/yr - $214K/yr

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Experience Level

Senior

Qualifications

10+ years of experience in performance or growth marketing with direct management of a $M+ annual ad spend. Background in a $50M+ ARR environment (SaaS, marketplace, high-growth startup, consumer goods, or multi-market consumer tech). Proven expertise in Meta Ads and Google Ads, with a successful track record of scaling CAC-positive initiatives. Exceptional mathematical and analytical skills, with a strong ability to leverage data for strategic decision-making.

About the job

About Us

At Otter, we are redefining the landscape for restaurateurs in the digital age. In an era where technology is paramount, we empower restaurants, from iconic brands like Chick-fil-A and Ben & Jerry's to local favorites, to thrive in the online food delivery space. Our innovative software enhances sales, mitigates order complications, and alleviates delivery challenges, making us the go-to solution for restaurateurs worldwide.

 

Your Role

We are on the lookout for a dynamic and strategic Head of Growth & Performance Marketing. This individual will be instrumental in spearheading initiatives that drive revenue growth through meticulous experimentation, insightful analytics, and a strong command over paid acquisition channels.

  • Lead Otter's global performance marketing strategy encompassing various channels such as paid social, search, display, retargeting, and emerging platforms.
  • Oversee and enhance a substantial annual performance marketing budget of $XM+, ensuring clear ROI and CAC efficiency goals.
  • Design and refine acquisition funnels utilizing Meta Ads, Google Ads, and other paid platforms.
  • Create a robust roadmap for quantitative experimentation, focusing on A/B testing, landing page optimization, ad creatives, and audience segmentation.
  • Collaborate with Product, Growth, Brand, and Sales teams to ensure cohesive full-funnel strategies and cross-functional synergy.
  • Manage forecasting, spend pacing, and provide comprehensive reporting and insights to senior leadership.
  • Enhance attribution methodologies using tools like GA4, Mixpanel, Looker, or Snowflake.
  • Assess new channels, automation tools, and AI-driven optimization solutions to maximize scale and reduce CAC.
  • Act as a strategic advisor to Otter’s leadership regarding overall growth strategies, channel mix, and long-term customer acquisition models.

Qualifications

  • 10+ years of experience in performance or growth marketing with direct management of a $M+ annual ad spend.
  • Background in a $50M+ ARR environment (SaaS, marketplace, high-growth startup, consumer goods, or multi-market consumer tech).
  • Proven expertise in Meta Ads and Google Ads, with a successful track record of scaling CAC-positive initiatives.
  • Exceptional mathematical and analytical skills, with a strong ability to leverage data for strategic decision-making.

About Otter

Otter is a leading technology partner for restaurateurs, providing innovative solutions that empower businesses to excel in the online food delivery market. We are trusted by renowned brands and local restaurants alike, striving to enhance their operational efficiency and customer satisfaction.

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