About the job
At fal, we are revolutionizing generative-media infrastructure, empowering users to transform raw creativity into polished experiences within minutes. As we experience rapid growth, we are seeking a Growth Engineer who can seamlessly merge agile engineering skills with a product-oriented growth mindset—someone capable of delivering code in the morning and forging partnerships over coffee in the afternoon.
Why This Role is Crucial
This position places you at the crossroads of engineering, product development, and go-to-market strategies. Your innovative prototypes, experiments, and engaging content will serve as the initial interaction for creators, studios, and Fortune 500 innovation teams. A successful execution of your role will be reflected in the company's performance metrics and dashboards.
Your Responsibilities
Quickly develop lightweight client libraries, demo applications, or event microsites.
Conduct data-driven experiments by segmenting cohorts, designing A/B tests, and automating reporting. We maintain a clear, metric-focused view of acquisition costs and activation rates for every segment.
Create compelling blog posts, tweets, and teardown threads devoid of “AI slop.”
Your content will consistently attract qualified sign-ups and ignite industry discussions.
Manage customer interactions: Engage with prospects, troubleshoot their initial calls, and represent fal at meetups and hackathons, leaving prospects impressed with your understanding and speed of execution.
Identify high-impact challenges, implement time-boxed solutions, and deliver results. After onboarding, you will propose your own roadmap, and we are inclined to support your initiatives.
You May Be a Great Fit If You...
Can code at lightning speed. You are fluent in Python and JavaScript (Next.js, React) and can integrate APIs, CLIs, and scrapers before lunch.
Thrive on metrics. You utilize SQL, Amplitude/Looker, or plain-text CSVs to derive insights swiftly.
Possess persuasive writing skills. Your copy is engaging, helpful, and opinionated, driving clicks.
Enjoy interacting with people as much as coding. You are energized by demos, direct messages, and in-person events.
Seek ownership. You find excitement in tackling ambiguous problems and starting from a blank slate.
Are passionate about generative media. You keep up with the latest diffusion papers for fun and have strong opinions on video model architectures.
Preferred Qualifications
Prior experience in product-led growth (PLG) or developer-tool startups.
Familiarity with growth analytics stacks.

