About the job
About tbi
tbi stands among Bulgaria’s leading banks, blending a strong track record with a start-up spirit. The team works toward building a mobile-first lifestyle ecosystem, always looking for new ways to grow. The company values collaboration, innovation, and clear decision-making. Most employees would recommend tbi to friends and family, reflecting a supportive work culture focused on meaningful challenges and career development.
Role Overview: Growth and Shopping Campaign Expert
This position is based in Sofia, Bulgaria. The Growth and Shopping Campaign Expert will play a key part in planning and executing campaigns that drive both growth and brand visibility for tbi. The role covers digital and in-store channels, working closely with teams across the bank to deliver coordinated and effective communications.
What You Will Do
- Manage a unified monthly calendar of campaigns, promotions, and initiatives.
- Assist with gathering offers, recommend the best channels for each campaign, and ensure all materials align with campaign objectives.
- Monitor and confirm timely publication of communications across all platforms.
- Support flagship campaigns and merchant-specific projects, from defining mechanics, formats, and KPIs to hands-on execution in both digital and in-store environments.
- Coordinate planning and execution of digital campaigns for products and features, making sure they match business priorities, strengthen brand visibility, and meet client and merchant needs.
Location
Sofia, Sofia, Bulgaria
