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Global PR & Events Manager at KAYALI | Dubai

KAYALIDubai, Dubai, United Arab Emirates
On-site Full-time

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Experience Level

Manager

Qualifications

Qualifications:Proven experience in public relations and event management, preferably within the beauty or luxury sectors. Strong understanding of media relations and crisis communication. Exceptional storytelling and communication skills. Ability to work collaboratively across teams and manage multiple projects simultaneously. Proficiency in both English and Arabic is a plus. A passion for fragrance and the beauty industry.

About the job

About Us

KAYALI, founded in 2018 by the visionary Mona Kattan, is a brand that embodies passion and creativity in the realm of fragrances. The name 'KAYALI,' which translates to 'my imagination' in Arabic, represents our commitment to delivering a modern fragrance experience. Drawing inspiration from Mona's rich Middle Eastern heritage and the art of scent layering, we believe in making fragrance a ritual of sharing, self-love, and goodwill. Collaborating with world-renowned perfumers, we source the finest ingredients to create unique, long-lasting, and cruelty-free fragrances that tell captivating stories through their addictive notes and exquisite jeweled bottles.

Our Mission

At KAYALI, our mission is to empower everyone to feel like the diamond they are. We aim to build a global community of fragrance enthusiasts by harnessing the power of scent, delivering innovative and luxurious fragrances, and sharing Middle Eastern fragrance rituals with the world.

Job Summary

We are looking for a talented and experienced Global PR & Events Manager to spearhead our global public relations initiatives, brand experiences, corporate communications, and event strategies. The ideal candidate will create unforgettable experiences that resonate with our community and reinforce our brand identity. You will take charge of leading and executing impactful consumer and trade PR initiatives, corporate communications, CSR programs under KAYALI Cares, and proactive crisis communication planning. This role is pivotal in supporting both new and existing brand initiatives to boost awareness, enhance brand equity, and establish KAYALI as a leading authority in the fragrance category.

Key Responsibilities:

  • Enhance and elevate the public image of Mona Kattan and KAYALI through strategic PR initiatives.
  • Implement CSR (Corporate Social Responsibility) initiatives under KAYALI Cares, ensuring strategic impact, compliance, and strong brand integration.
  • Craft purpose-driven storytelling across PR, events, and corporate communications.
  • Monitor media and public sentiment to proactively identify issues and prepare crisis communication strategies.
  • Develop and execute corporate communication strategies to ensure consistent brand messaging across all platforms.
  • Manage reputation and address sensitive issues with timely, strategic responses in collaboration with senior leadership.
  • Plan and implement comprehensive event strategies that align with marketing objectives and brand values.

About KAYALI

KAYALI is not just a fragrance brand; it's a celebration of culture, artistry, and the transformative power of scent. With a dedication to excellence and creativity, KAYALI represents a new era of immersive fragrance experiences that connect with the soul.

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