About the job
Join our dynamic team as a Global ABX Marketing Manager at Seeq Corporation, where you will spearhead global, integrated marketing campaigns focusing on key industry verticals, including Oil & Gas, Chemicals, and Power. This pivotal role involves crafting and executing targeted marketing strategies aimed at key accounts within our market. Collaborate closely with sales teams and industry experts, leveraging data-driven insights to develop personalized marketing initiatives that foster engagement, nurture relationships, and drive revenue growth. Your efforts will align marketing strategies with sales objectives to boost customer acquisition and retention.
Key Responsibilities:
Strategic Planning: Formulate and execute tailored ABM/ABX strategies for high-value accounts, ensuring alignment with Seeq’s overarching business goals and emphasizing key industry sectors.
- Account Selection: Prioritize target accounts based on value, fit, and engagement signals, utilizing insights derived from market research and data analytics.
- Personalized Campaigns: Develop and implement multi-channel marketing campaigns featuring customized content and messaging directed at key stakeholders within target accounts, enhancing engagement and driving conversion rates.
- Engagement Initiatives: Organize and host webinars aimed at increasing engagement within Seeq’s target prospect accounts.
- Sales Collaboration: Partner with sales teams to identify account-specific needs, share insights, and align marketing efforts that bolster the sales process.
- Performance Analysis: Monitor and evaluate campaign performance metrics, including engagement levels, lead generation, and pipeline impact, to continually refine ABM/ABX strategies.
- Cross-functional Teamwork: Work alongside content, product, and digital marketing teams to ensure cohesive messaging and branding across all account-specific campaigns.
- Technology Utilization: Employ marketing automation and analytics tools to assess account engagement, gauge campaign success, and adjust strategies based on data-driven insights.
- Thought Leadership: Stay updated on industry trends and best practices in ABM/ABX, continuously seeking innovative methods to enhance marketing effectiveness.
