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Founding Marketing Lead at WilsonAI | San Francisco

WilsonAISan Francisco
On-site Full-time

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Experience Level

Mid to Senior

Qualifications

- Proven experience in B2B marketing, particularly in SaaS or tech environments.- Strong understanding of content marketing strategies and tactics.- Excellent communication skills, both written and verbal.- Familiarity with legal technology or the legal industry is a plus.- Ability to work collaboratively in a fast-paced environment and adapt to changing priorities.

About the job

WilsonAI is at the forefront of revolutionizing the legal industry with our cutting-edge AI platform designed specifically for legal teams. Our innovative solutions empower lawyers to work more efficiently while maintaining control over their processes, integrating AI-driven contract analysis, review, and redlining with intelligent legal insights. Backed by Nomad Ventures, Autopilot Ventures, and Entrepreneur First, we successfully raised $1.7M in pre-seed funding at the end of 2024.

Since our inception, we have stabilized our product with real customers, outperformed competitors who have raised over $160M, and achieved multi-six-figure revenue. As we expand our presence in the UK and the US, we are building a small, elite team committed to transforming the trillion-dollar legal sector in the AI era.

The Role

We are seeking a Founding Marketing Lead to develop WilsonAI’s marketing engine from the ground up.

This role is hands-on and content-driven, focusing on generating inbound demand, fostering self-service adoption, and establishing brand authority. While the sales team will manage outbound strategies, qualification, demos, and closing, your role will be to create synergy among these functions.

You will collaborate closely with the sales team to generate qualified inbound leads, with the GTM team to drive event and partnership engagement, and with performance marketing to enhance paid acquisition efforts. Additionally, you will oversee the self-service narrative and conversion journey comprehensively.

This position offers significant responsibility and ownership.

Your Mission

Position WilsonAI as the go-to name in legal AI— a product that users discover, trust, and adopt without needing a sales conversation.

Develop and execute a content-first marketing strategy that generates sustained inbound demand for sales, promotes self-service signups, and builds momentum over time.

Manage WilsonAI’s narrative, positioning, and voice across all channels, detailing our insights on legal AI, risk, productivity, and the future of legal work.

Produce high-quality content across various formats, including:

  • Short and long-form videos

  • Blogs, threads, explainers, and playbooks

  • Website messaging, landing pages, and conversion flows

  • Launch videos, product narratives, and visual assets

  • Newsletters and thought leadership series

Collaborate with the sales team to create sales enablement materials that enhance outbound and demo performance, including presentations, one-pagers, case studies, objection-handling resources, and product explainers.

Lead PR and earned media initiatives by identifying compelling story angles and launching media campaigns.

About WilsonAI

WilsonAI is dedicated to transforming the legal landscape through innovative AI solutions that enhance efficiency and control for legal professionals. With a strong backing from notable investors and a commitment to excellence, we are poised for rapid growth and expansion.

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