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Enterprise Demand Generation Manager

ScrunchNew York City
Hybrid Full-time

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Experience Level

Manager

Qualifications

QualificationsProven experience in demand generation, particularly for enterprise-level campaignsStrong analytical skills with a focus on actionable insightsExperience using AI tools to enhance marketing effectivenessAbility to work collaboratively in a fast-paced, innovative environment

About the job

Join Scrunch as an Enterprise Demand Generation Manager

Scrunch is a pioneering venture-backed startup dedicated to leading brands into an AI-first future. Our goal is to transform how people discover, comprehend, and interact with relevant information using advanced technologies like Large Language Models (LLMs).

As traditional search methods give way to AI-driven platforms, Scrunch empowers marketing teams to rethink product visibility and customer engagement on innovative AI platforms such as ChatGPT, Claude, and Gemini. This transformation is arguably the most significant shift in marketing since the internet launched.

With substantial support of $26 million from esteemed investors including Mayfield Fund, Decibel, Homebrew, and GTM Capital, Scrunch has experienced rapid growth since its inception. We proudly serve over 500 paying brands, including Fortune 500 companies like Lenovo and innovative brands like Skims.

Your Role

We are seeking a driven Enterprise Demand Generation Manager to develop and expand our enterprise pipeline initiatives. This position is ideal for a proactive individual with a track record of designing, executing, and enhancing programs that effectively generate leads and establish sustainable systems for ongoing success.

You will be responsible for enterprise campaigns and experiments across multiple channels, collaborating closely with our Sales and Revenue Development teams to cultivate and advance our pipeline.

This role is not just about managing campaigns; it’s about creating a robust system for generating demand consistently.

We are looking for an AI-savvy professional who is curious, experimental, and eager to leverage AI technologies to accelerate program development, test new ideas, and amplify overall impact.

Location: New York City | Hybrid | 3 days in-office per week
*Currently, we do not offer fully remote options for applicants based in the NYC area.

Responsibilities

Lead Enterprise Demand Generation

  • Oversee the performance and effectiveness of enterprise pipeline programs

  • Plan and execute demand generation initiatives across various channels (ABM, paid media, content marketing, partnerships)

  • Prioritize strategies that drive tangible pipeline outcomes rather than mere engagement metrics

  • Utilize AI technologies to enhance program creation, targeting, and performance analysis

  • Establish clear performance metrics and maintain a consistent review rhythm

About Scrunch

Scrunch is at the forefront of the marketing revolution, embracing the integration of AI technologies to redefine how brands connect with their audiences. With a robust funding background and a diverse clientele that includes Fortune 500 companies and dynamic startups, Scrunch is poised for continued growth and innovation in the industry.

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