About the job
eCommerce Planner Buyer – RDM
About WPP Media
WPP is a leader in creative transformation, harnessing the power of creativity to forge better futures for our people, planet, clients, and communities. Discover more at wpp.com.
WPP Media, the global media collective of WPP, thrives in a media landscape that is omnipresent and multifaceted. We unite the finest platforms, talent, and partners to unlock boundless growth opportunities. Learn more at wppmedia.com.
About WPP and OpenMind
OpenMind by WPP is an innovative agency model that draws on diverse talent across WPP, designed to accelerate the transformation of Nestlé’s media operations in Europe. Central to this initiative is our superior data and technology capabilities, powered by WPP’s investment in AI, to maximize the effectiveness of Nestlé’s media expenditures.
Role Overview
As a pivotal member of the ZEUR UK team, the eCommerce Planner Buyer will spearhead the execution of Retail Media activities. This role entails cultivating robust platform knowledge and supplier relationships to autonomously develop impeccable testing and media plans, alongside optimization and analytic efforts. Candidates should possess in-platform experience managing RDM campaigns for FMCG clients and demonstrate exceptional communication skills to convey RDM campaign data effectively to stakeholders. This position will provide essential support to the UK Retail Media Lead (Director) and report directly to the UK RDM Account Director, benefiting from collaboration with a team of specialists and leadership from OpenMind and various categories.
Key Responsibilities:
- Execute compliant best practice campaigns, continuously optimizing for improved performance.
- Own elements of the testing plan by proposing innovative ideas, meticulously planning, executing, and analyzing tests.
- Collaborate with team members to deliver performance commentary and weekly reports, ensuring high-quality output.
- Support implementation, optimization, and management of client campaigns.
- Build and maintain effective relationships with clients and suppliers, fostering a collaborative team environment.
- Conduct performance analysis, maintain internal data, identify issues, and develop solutions.

