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eCommerce Planner Buyer - RDM

WPP MediaLondon, United Kingdom
On-site Full-time

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Experience Level

Mid to Senior

Qualifications

Preferred candidates will have a strong background in eCommerce and Retail Media, specifically with experience in managing campaigns for FMCG clients. Excellent analytical skills and the ability to communicate complex data insights clearly are essential. A proactive approach to optimization and a collaborative mindset will contribute to success in this role.

About the job

eCommerce Planner Buyer – RDM

About WPP Media

WPP is a leader in creative transformation, harnessing the power of creativity to forge better futures for our people, planet, clients, and communities. Discover more at wpp.com.

WPP Media, the global media collective of WPP, thrives in a media landscape that is omnipresent and multifaceted. We unite the finest platforms, talent, and partners to unlock boundless growth opportunities. Learn more at wppmedia.com.

About WPP and OpenMind

OpenMind by WPP is an innovative agency model that draws on diverse talent across WPP, designed to accelerate the transformation of Nestlé’s media operations in Europe. Central to this initiative is our superior data and technology capabilities, powered by WPP’s investment in AI, to maximize the effectiveness of Nestlé’s media expenditures.

Role Overview

As a pivotal member of the ZEUR UK team, the eCommerce Planner Buyer will spearhead the execution of Retail Media activities. This role entails cultivating robust platform knowledge and supplier relationships to autonomously develop impeccable testing and media plans, alongside optimization and analytic efforts. Candidates should possess in-platform experience managing RDM campaigns for FMCG clients and demonstrate exceptional communication skills to convey RDM campaign data effectively to stakeholders. This position will provide essential support to the UK Retail Media Lead (Director) and report directly to the UK RDM Account Director, benefiting from collaboration with a team of specialists and leadership from OpenMind and various categories.

Key Responsibilities:

  • Execute compliant best practice campaigns, continuously optimizing for improved performance.
  • Own elements of the testing plan by proposing innovative ideas, meticulously planning, executing, and analyzing tests.
  • Collaborate with team members to deliver performance commentary and weekly reports, ensuring high-quality output.
  • Support implementation, optimization, and management of client campaigns.
  • Build and maintain effective relationships with clients and suppliers, fostering a collaborative team environment.
  • Conduct performance analysis, maintain internal data, identify issues, and develop solutions.

About WPP Media

WPP Media stands at the forefront of creative media solutions, merging creativity with technology to drive impactful results for brands worldwide. Our commitment to innovation and excellence makes us a trusted partner in navigating the evolving media landscape.

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