About the job
Your responsibilities will encompass the execution of a data-driven digital marketing strategy across various channels. Key tasks include:
- Utilizing SEO, PPC, social media, email marketing, and partnerships to promote our software, training, and consultancy services to both businesses and individuals.
- Collaborating closely with the Sales and Marketing Manager to establish and maintain our annual marketing calendar, event planning, and budget management.
- Creating a comprehensive content strategy aimed at acquisition and retention, working with third-party partners.
- Designing digital assets for deployment across all marketing channels.
- Optimizing lead generation and conversion rates.
- Analyzing performance metrics using Google Analytics and other analytical tools to identify opportunities for growth.
- Developing performance dashboards to ensure that insights are effectively communicated and utilized.
- Scheduling, updating, and documenting campaigns to ensure successful implementation.
- Working alongside the Digital Marketing Assistant to manage website content for our UK and international sites using Magento and WordPress CMS.
- Coordinating with suppliers and retailers to ensure that high-resolution campaign graphics and product images remain current.
- Marketing product ranges effectively on Amazon using all available tools.

