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Director of Social Media Strategy

Spotlight Sports GroupLondon, England, United Kingdom
On-site Full-time

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Experience Level

Senior

Qualifications

Proven experience in a senior social media role, with a strong portfolio of successful campaigns across various platforms. Exceptional leadership skills with the ability to inspire and motivate a team. Deep understanding of social media trends, audience segmentation, and content strategies that resonate with diverse demographics. A data-driven approach to measuring and optimizing social media performance. Strong communication skills, both written and verbal, with an aptitude for creating engaging content.

About the job

Spotlight Sports Group brings together over 400 professionals dedicated to sports betting, horse racing, and fantasy sports content. The company operates brands such as Racing Post, Pickswise, myracing, and Free Super Tips, and works closely with leading betting operators to deliver a range of multilingual digital products. The group also includes ICS-digital, an agency known for its international marketing and translation expertise.

Role overview

The Director of Social Media Strategy leads the B2C social media function at Spotlight Sports Group. This senior position oversees influencer partnerships, paid campaigns, and all social media activities, ensuring alignment with broader brand goals. Collaboration with the AV Audience team is central, with a focus on delivering content that attracts new audiences and keeps current customers engaged. Segmentation and persona insights guide decisions and strategy.

What you will do

  • Act as a senior leader within the marketing team, reporting to the Head of Marketing and helping shape B2C marketing direction.
  • Develop and refine a multi-platform social media strategy for emerging racing audiences, focusing on X, Instagram, TikTok, YouTube, and other relevant channels.
  • Work with the Senior Campaigns Manager and Head of Marketing to drive brand strategy in line with the company’s three-year vision.
  • Create content plans tailored to each platform, including short-form videos, live reactions, graphics, and tipping clips.
  • Prioritize outreach to underrepresented groups, including younger fans, female bettors, and international communities.
  • Oversee the social media function, ensuring content supports the new content strategy and engages audiences in creative ways.
  • Manage influencer partnerships to expand reach and build long-term engagement with Spotlight and Racing Post brands.
  • Lead and develop the social media team, making sure activities align with business objectives and maintain high content standards.
  • Implement performance management processes and ensure compliance with responsible gambling requirements.

Location

This role is based in London, England, United Kingdom.

About Spotlight Sports Group

Spotlight Sports Group is a pioneering global media and technology enterprise focused on delivering top-tier content and data in the realms of sports betting, horse racing, and fantasy sports. Our commitment to excellence is reflected in our diverse portfolio of award-winning brands and our collaborative partnerships with leading industry operators.

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