companyThe New York Times Company logo

Director of Programmatic Sales

The New York Times CompanyLondon, United Kingdom
On-site Full-time

Clicking Apply Now takes you to AutoApply where you can tailor your resume and apply.


Unlock Your Potential

Generate Job-Optimized Resume

One Click And Our AI Optimizes Your Resume to Match The Job Description.

Is Your Resume Optimized For This Role?

Find Out If You're Highlighting The Right Skills And Fix What's Missing

Experience Level

Senior Level Manager

Qualifications

Ideal candidates will possess extensive experience in programmatic sales, particularly within the digital media landscape. A deep understanding of data-driven advertising strategies and the ability to leverage analytics for decision-making is crucial. Proven track record of building strong client relationships and successfully managing sales teams is essential. Effective communication skills and strategic thinking are required to navigate the complexities of the programmatic landscape.

About the job

The mission of The New York Times is to seek the truth and help people understand the world. Independent journalism is at the core of our operations, enabling us to maintain a globally recognized newsroom that covers nearly 160 countries. Our commitment to enhancing reader experience spans print, audio, and a premier digital platform, reflecting our strategy to provide journalism worthy of your investment.

The Director of Programmatic Sales is a pivotal role in our sales leadership team, tasked with spearheading programmatic revenue expansion for The New York Times across the UK and EMEA regions. This position will cultivate, manage, and enhance partnerships with key media agencies, advertisers, and technology collaborators to optimize the value of NYT's premium inventory.

Based in London, the Director will craft and execute a comprehensive programmatic sales strategy, utilizing first-party data, premium ad formats, and market insights to achieve outstanding results for advertisers and sustainable revenue growth for our business.

Main Responsibilities:

  • Accelerate premium programmatic revenue through programmatic guaranteed deals, private marketplaces (PMPs), and direct programmatic partnerships, promoting NYT's inventory as the essential choice for agencies and clients.
  • Utilize data and insights to provide privacy-compliant, data-driven targeting solutions and bespoke audience strategies.
  • Foster and strengthen relationships with agencies, serving as the primary contact for programmatic buyers across major holding companies, ensuring NYT remains the preferred choice for premium, brand-safe campaigns.
  • Lead strategic collaboration with agency partners, aligning on shared goals, performance metrics, and long-term growth strategies that transcend purely transactional relationships.

About The New York Times Company

The New York Times Company is renowned for its commitment to quality journalism and innovation. With a robust history and a dedication to serving its readers, the company continues to evolve, embracing new technologies and platforms to enhance the delivery of its content.

Similar jobs

Tailoring 0 resumes

We'll move completed jobs to Ready to Apply automatically.