About the job
The mission of The New York Times is to seek the truth and help people understand the world. Independent journalism is at the core of our operations, enabling us to maintain a globally recognized newsroom that covers nearly 160 countries. Our commitment to enhancing reader experience spans print, audio, and a premier digital platform, reflecting our strategy to provide journalism worthy of your investment.
The Director of Programmatic Sales is a pivotal role in our sales leadership team, tasked with spearheading programmatic revenue expansion for The New York Times across the UK and EMEA regions. This position will cultivate, manage, and enhance partnerships with key media agencies, advertisers, and technology collaborators to optimize the value of NYT's premium inventory.
Based in London, the Director will craft and execute a comprehensive programmatic sales strategy, utilizing first-party data, premium ad formats, and market insights to achieve outstanding results for advertisers and sustainable revenue growth for our business.
Main Responsibilities:
- Accelerate premium programmatic revenue through programmatic guaranteed deals, private marketplaces (PMPs), and direct programmatic partnerships, promoting NYT's inventory as the essential choice for agencies and clients.
- Utilize data and insights to provide privacy-compliant, data-driven targeting solutions and bespoke audience strategies.
- Foster and strengthen relationships with agencies, serving as the primary contact for programmatic buyers across major holding companies, ensuring NYT remains the preferred choice for premium, brand-safe campaigns.
- Lead strategic collaboration with agency partners, aligning on shared goals, performance metrics, and long-term growth strategies that transcend purely transactional relationships.

