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Director of Marketing

LovinglyHopewell Junction, New York, United States
Hybrid Full-time

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Experience Level

Senior Level Manager

Qualifications

QualificationsProven experience in a senior marketing role, preferably within a technology-focused or e-commerce environmentStrong understanding of AI applications in marketing and analyticsDemonstrated success in developing and executing multi-channel marketing strategiesExceptional leadership skills with the ability to inspire and guide a diverse teamExcellent analytical skills, with a track record of leveraging data to inform decision-makingStrong communication skills, both verbal and writtenAbility to thrive in a fast-paced, dynamic environment

About the job

About Lovingly

At Lovingly, we are revolutionizing the gifting experience by blending cutting-edge AI technology with genuine human connections. We proudly support over 1,500 independent florists, ensuring that every gift is not only personal but also delivered seamlessly. Our commitment to an AI-first mindset transcends our product offerings and is integral to our marketing strategy, empowering our team to be more data-driven, innovative, and effective.

The Opportunity

We are on the lookout for a dynamic Head of Marketing who will leverage AI to reshape our marketing strategies and drive substantial business growth. This visionary leader will integrate AI advancements, creative brilliance, and performance marketing into a unified growth engine, producing measurable results across our B2B, B2B2C, and D2C channels across both digital and physical retail settings.

Core Responsibilities & Impact

AI-Powered Marketing Leadership

  • Lead the integration of AI throughout our marketing operations, from predictive analytics to campaign optimization
  • Utilize AI-driven tools to refine customer segmentation, personalization, and engagement
  • Craft scalable AI-enhanced marketing strategies that elevate the gifting experience
  • Continuously advance our AI capabilities, including strategic integration of large language models (LLMs)
  • Convert AI-driven insights into actionable marketing plans with measurable outcomes

Revenue & Performance Growth

  • Design and implement multi-channel marketing strategies with direct accountability for revenue
  • Drive significant business growth through cohesive performance marketing
  • Establish AI-powered testing frameworks and data-informed optimization processes
  • Utilize predictive modeling to uncover market opportunities
  • Translate creative initiatives into quantifiable business results with clear ROI metrics
  • Create integrated brand experiences across both digital and physical retail platforms

Organizational Integration & Team Leadership

  • Recruit and develop a high-performing marketing team within our hybrid work environment
  • Facilitate efficient collaboration between marketing, product, operations, retail, and data teams
  • Establish transparent reporting structures that reflect marketing's impact
  • Drive strategic partnerships and marketing innovations
  • Encourage a culture of creativity and accountability

Brand & Content Excellence

  • Maintain brand consistency while optimizing performance across all channels
  • Deploy AI-assisted content creation and optimization strategies
  • Lead integrated marketing campaigns across paid media, organic growth, and lifecycle marketing
  • Collaborate with agency partners to ensure impactful creative execution
  • Develop data-driven methodologies for assessing brand impact on revenue
  • Create engaging omnichannel experiences that resonate with our audience

About Lovingly

Lovingly is at the forefront of transforming the gifting landscape by integrating AI technology with heartfelt human interactions. By partnering with over 1,500 independent florists, we ensure that every gift is crafted with care and delivered seamlessly, making every occasion special.

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