Director of Marketing

About LovinglyAt Lovingly, we are revolutionizing the gifting experience by blending cutting-edge AI technology with genuine human connections. We proudly support over 1,500 independent florists, ensuring that every gift is not only personal but also delivered seamlessly. Our commitment to an AI-first mindset transcends our product offerings and is integral to our marketing strategy, empowering our team to be more data-driven, innovative, and effective. The OpportunityWe are on the lookout for a dynamic Head of Marketing who will leverage AI to reshape our marketing strategies and drive substantial business growth. This visionary leader will integrate AI advancements, creative brilliance, and performance marketing into a unified growth engine, producing measurable results across our B2B, B2B2C, and D2C channels across both digital and physical retail settings. Core Responsibilities & Impact AI-Powered Marketing Leadership Lead the integration of AI throughout our marketing operations, from predictive analytics to campaign optimization Utilize AI-driven tools to refine customer segmentation, personalization, and engagement Craft scalable AI-enhanced marketing strategies that elevate the gifting experience Continuously advance our AI capabilities, including strategic integration of large language models (LLMs) Convert AI-driven insights into actionable marketing plans with measurable outcomes Revenue & Performance Growth Design and implement multi-channel marketing strategies with direct accountability for revenue Drive significant business growth through cohesive performance marketing Establish AI-powered testing frameworks and data-informed optimization processes Utilize predictive modeling to uncover market opportunities Translate creative initiatives into quantifiable business results with clear ROI metrics Create integrated brand experiences across both digital and physical retail platforms Organizational Integration & Team Leadership Recruit and develop a high-performing marketing team within our hybrid work environment Facilitate efficient collaboration between marketing, product, operations, retail, and data teams Establish transparent reporting structures that reflect marketing's impact Drive strategic partnerships and marketing innovations Encourage a culture of creativity and accountability Brand & Content Excellence Maintain brand consistency while optimizing performance across all channels Deploy AI-assisted content creation and optimization strategies Lead integrated marketing campaigns across paid media, organic growth, and lifecycle marketing Collaborate with agency partners to ensure impactful creative execution Develop data-driven methodologies for assessing brand impact on revenue Create engaging omnichannel experiences that resonate with our audience

About LovinglyAt Lovingly, we empower independent florists to thrive in their local markets while cultivating a beloved consumer brand that keeps customers coming back. Our focus lies at the intersection of local commerce, technology, and memorable emotional experiences.Rather than relying on one-off campaigns, we are dedicated to building robust systems that incorporate AI as an integral part of our operations.Role OverviewWe are seeking a proactive SEO Generalist to enhance Lovingly's visibility and that of our florist partners across various search platforms:Local search results (maps, packs, listings)Web presence (partner sites and lovingly.com)Emerging AI assistants and response enginesThis role transcends a conventional "SEO specialist" position, as you will establish standards, drive collaboration, and execute initiatives that yield measurable results.You'll be at the forefront of demonstrating the significance of SEO through the systems you design and manage.