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Director of Marketing

BlacksmithSan Francisco
On-site Full-time

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Experience Level

Mid to Senior

Qualifications

The ideal candidate will possess a strong background in marketing, particularly in product marketing and demand generation. A proven track record of translating technical concepts into compelling marketing narratives is essential. You should be adept at managing cross-functional projects and possess excellent analytical skills to assess marketing performance metrics. Exceptional communication skills, both written and verbal, are crucial, along with a passion for technology and innovation.

About the job

About Blacksmith

  • At Blacksmith, we’ve revolutionized the infrastructure for Continuous Integration (CI) workloads, developing our first product that significantly accelerates GitHub Actions, allowing our clients to save time and costs by utilizing our proprietary global fleet of bare-metal machines instead of conventional cloud VMs.

  • We are proud to orchestrate tens of millions of Firecracker VMs monthly, providing CI services to over 1,200 companies, achieving approximately $10 million in Annual Recurring Revenue (ARR) in under two years.

  • Our operations span thousands of bare-metal machines in various regions, where we concurrently manage over 30,000 vCPUs and operate a petabyte-scale Ceph cluster, all under our management.

  • Having raised $13.5 million across Seed and Series A funding, led by Google Ventures (GV), we are focused on building a small yet exceptional team.

  • Founded by a team with extensive systems and scalability expertise, including experience at Faire and Cockroach Labs, our go-to-market strategy is spearheaded by Jon Boyer, the former Head of Sales at Zapier.

  • We are now expanding our CI infrastructure into a comprehensive platform, creating agent sandboxes at scale and developing our own background coding agent.

Your Responsibilities

  • Product Marketing

    • Transform intricate technical features into easily understandable customer value propositions.

    • Generate engaging marketing collateral such as case studies, presentations, and one-pagers to effectively communicate Blacksmith's value to prospects and clients.

    • Lead customer education initiatives through comprehensive documentation, email campaigns, and onboarding guides.

  • Growth & Demand Generation

    • Identify and monitor essential growth metrics, including weekly inbound leads, pipeline generation, and conversion rates.

    • Establish sustainable demand generation channels beyond product launches, such as advertising, content distribution, email campaigns, and strategic partnerships.

    • Conduct experiments on paid acquisition strategies and rigorously evaluate their ROI.

  • Brand & Content Management

    • Maintain high standards for quality, creativity, and personality within our brand identity.

    • Oversee our social media presence across platforms such as X and LinkedIn, ensuring consistent engagement with our audience.

About Blacksmith

Blacksmith is at the forefront of CI infrastructure innovation, providing businesses with the tools they need to optimize their workflows and enhance productivity. Our commitment to quality and efficiency, combined with a dynamic team culture, positions us as a leader in our field. Join us in shaping the future of coding and CI solutions.

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