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Director of Growth Strategies

ChalkboardNew York City
On-site Full-time

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Experience Level

Mid to Senior

Qualifications

What You Bring to the Team:7+ years of experience in growth, performance marketing, or product growth within a consumer mobile environment. Demonstrated ownership of full-funnel growth from acquisition through monetization. Extensive experience with mobile analytics tools (such as Amplitude, Looker, GA4), MMPs (like AppsFlyer, Adjust), CRM platforms, and experimentation frameworks. Strong analytical skills in CAC/LTV modeling, cohort analysis, funnel optimization, and A/B testing. Proven leadership in managing teams and fostering cross-functional collaboration across Product, Marketing, and Data.

About the job

About Chalkboard

Chalkboard is building new ways for sports fans to experience gaming. The team aims to blend the energy of live sports with the challenge of real-money gaming, creating a social platform where fans can connect and compete. Transparency, fairness, and a drive to help fans turn knowledge into action shape the company’s approach.

Role Overview: Director of Growth Strategies

This New York City-based position leads Chalkboard’s growth strategy from end to end. The Director will design and execute systems for acquisition, lifecycle, and product-driven growth, always focused on increasing engagement, optimizing spend, and delivering measurable business results.

What You Will Do

  • Build and refine a full-funnel growth plan covering acquisition, activation, retention, and monetization.
  • Set KPIs, create forecasting models, and define growth investment strategies such as CAC, LTV, and payback.
  • Design and run experimentation frameworks to continually improve performance.
  • Lead lifecycle initiatives to improve onboarding, drive engagement, and boost long-term retention.
  • Manage the growth roadmap, keeping cross-functional projects aligned with company goals.
  • Grow acquisition channels through paid media, social, affiliates, influencers, and new approaches.
  • Analyze funnel data, identify opportunities, and launch high-impact experiments.
  • Partner with Product to strengthen product-led growth and engagement loops.
  • Work closely with Data Science, Marketing, and Finance to align insights and investments.

About Chalkboard

Chalkboard is at the forefront of revolutionizing sports gaming. Our mission is to create a dynamic social experience that merges the excitement of real-money gaming with the passion of sports fandom. We are a team of dedicated professionals committed to enhancing how fans engage with the sports they cherish.

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