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Director of Demand Generation

VapiSan Francisco
On-site Full-time

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Experience Level

Senior Level Manager

Qualifications

Qualifications:Proven experience in demand generation and marketing strategy development. Strong analytical skills, with the ability to leverage data for decision-making. Experience with marketing automation platforms and CRM systems. Excellent communication and collaboration skills, able to work cross-functionally. Passion for technology and innovation in the voice AI space.

About the job

About Vapi:

  • Join us as we redefine communication through voice, making it the primary interface for humanity.

  • Vapi is the leading platform for deploying customizable voice agents, designed to meet diverse user needs.

  • In just two years, we've amassed a community of over 600,000 developers, with 2,000+ new members joining daily.

  • Experience Vapi in action!

Why We Are Hiring:

  • As we embark on our next phase of rapid growth, we seek an exceptional demand generation leader to establish a robust marketing engine.

  • To drive revenue growth, enterprise pipeline development, and establish category leadership in voice AI, a strategic and data-focused approach is essential.

  • This position will shape and execute the vision for our marketing funnel, significantly impacting our ambitious revenue goals.

Key Responsibilities:

  • First 30 Days:

    • Evaluate current funnel performance, analyze pipeline sources, customer acquisition cost (CAC) efficiency, and attribution models.

    • Collaborate with Sales, Product, Customer Success, and executive teams to align on revenue targets and ideal customer profile (ICP) priorities.

    • Review existing account-based experience (ABX) strategies, marketing automation tools (HubSpot, Salesforce), and campaign effectiveness.

    • Identify immediate opportunities to accelerate the sales pipeline.

  • Days 31-60:

    • Implement a refined demand generation strategy aligned with revenue growth objectives.

    • Enhance account-based experience (ABX) initiatives focusing on enterprise clients.

    • Create structured marketing dashboards to monitor pipeline creation, conversion rates, CAC, ROAS, and customer lifetime value (LTV).

    • Begin to expand the marketing team structure across digital, content, lifecycle, and events.

  • Days 61-90:

    • Achieve measurable pipeline growth in line with quarterly revenue targets.

    • Implement comprehensive multi-channel campaigns encompassing paid digital advertising, content marketing, webinars, and industry events.

    • Establish AI-driven go-to-market workflows to harness intent signals and enrich data.

About Vapi

Vapi is at the forefront of transforming the way humans interact with technology through voice. Our innovative platform allows developers to create highly configurable voice agents, enabling a seamless user experience. With a rapidly growing community of over 600,000 developers, we are committed to leading the voice AI revolution.

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