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Director of Demand Generation, Logistics & Supply Chain AI

Raft AILondon, England, United Kingdom
On-site Full-time

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Experience Level

Senior Level Manager

Qualifications

Ideal candidates will possess the following qualifications:Proven experience in demand generation and marketing strategy, particularly within the logistics and supply chain sectors. Expertise in Account-Based Marketing (ABM) and outbound marketing tactics. Strong analytical skills with a data-driven mindset for optimizing marketing campaigns. Familiarity with CRM and marketing automation tools, particularly HubSpot. Exceptional communication and collaboration skills to work effectively with cross-functional teams. Ability to thrive in a fast-paced, dynamic environment.

About the job

Director of Demand Generation, Logistics & Supply Chain AI

Location: US ET / CT or UK

At Raft AI, we are on a mission to revolutionize the supply chain industry by building the ultimate enterprise AI platform that keeps the world moving seamlessly. With our established reputation in the supply chain sector and partnerships with over 60 global leaders, we are committed to eliminating manual processes, integrating fragmented systems, and unlocking intelligence on a massive scale. Backed by $45 million in funding from Bessemer Venture Partners and Eight Roads, we are poised to accelerate our vision.

With the introduction of our innovative agentic platform, we are reaffirming our commitment to the supply chain domain while exploring opportunities in adjacent sectors. Our platform is designed to manage chaotic data, fragmented systems, and labor-intensive workflows, demonstrating its adaptability and effectiveness.

The Mission

We are seeking a highly skilled Director of Demand Generation to lead our top-of-funnel strategies. You will design and execute advanced outbound and Account-Based Marketing (ABM) initiatives tailored for the global logistics and freight forwarding industries, engaging enterprise leaders using our cutting-edge, AI-enhanced marketing tools to drive sustainable growth. Your role is not just to generate leads; you will develop strategies and programs that convert high-quality interest into predictable, qualified revenue.

Your Daily Responsibilities Include:

  • Designing the Comprehensive Strategy: Oversee the journey from initial awareness to revenue impact, ensuring marketing serves as a primary, measurable driver of Raft AI’s growth.
  • Engineered Logistics-Focused ABM Strategies: Create and implement highly focused ABM campaigns that address the unique challenges faced by freight forwarders and global logistics providers. Engage them through a deep understanding of their operational hurdles, leveraging high-impact LinkedIn and Integrated Media strategies.
  • Directing the Sales Funnel: Develop fast-paced, multi-channel campaigns—primarily utilizing LinkedIn and Integrated Media—to attract and expedite opportunities through the sales funnel.
  • Managing the Revenue Stack: Oversee our CRM and automation tools (HubSpot) with precision, ensuring data integrity, exceptional lead nurturing, and real-time monitoring of pipeline health.
  • Driving Continuous Improvement: Manage budgets and performance forecasts to achieve high-ROI outcomes. Employ a data-driven experimentation approach for every campaign, utilizing attribution and ROI metrics to enhance execution continually.
  • Aligning Sales & GTM Efforts: Collaborate closely with Sales Development Representatives (SDRs) to synchronize outbound and inbound activities, working with Product Marketing to ensure our strategies align with Raft’s global go-to-market objectives.
  • Enhancing High-Profile Initiatives: Collaborate cross-functionally with product managers and creators to maximize impact at international conferences, webinars, and trade shows.
  • Setting Industry Standards: Stay at the forefront of industry trends and innovations...

About Raft AI

Raft AI is at the forefront of transforming the supply chain landscape through innovative AI solutions. Our commitment to excellence has earned us the trust of industry leaders worldwide, allowing us to tackle complex challenges and drive efficiency in logistics and freight forwarding. As we continue to grow and expand our platform, we invite talented individuals to join us on this exciting journey.

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