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Director of Business Development - Retail Media

On-site Full-time CA$125K/yr - CA$138K/yr

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Experience Level

Senior Level Manager

Qualifications

The ideal candidate will have: A proven track record in sales leadership within the retail media sector. Extensive experience in developing and executing go-to-market strategies. Deep knowledge of retail sales operations and SEO/content strategies. Strong communication and relationship-building skills. Ability to analyze data and translate insights into actionable strategies.

About the job

Location: Toronto

About Kepler Group

Kepler Group is an omnichannel agency that helps clients excel in retail media, commerce, AI, and consumer experience. Using the Kip platform, Kepler delivers media, creative, and data solutions across the full marketing funnel. The company’s retail media practice is growing, and Kepler is looking for a sales leader to help shape its future.

Role Overview: Director of Business Development – Retail Media

This leadership role focuses on expanding Kepler’s retail media business. The Director will set go-to-market strategies and drive revenue growth in the retail media ecosystem, with a focus on platforms such as Amazon Ads (SPA, DSP, AMC), Walmart Connect, Target Roundel, Instacart, Criteo, DoorDash, and other emerging Retail Media Networks (RMNs).

The Director’s main goal: secure new enterprise retail clients and build strategic partnerships with brands, agencies, and technology partners. The position promotes Kepler’s “Retail 360” approach, treating retail media as a fully integrated business driver. Deep knowledge of retail sales operations and retail SEO/content is essential.

Key Responsibilities

  • Sales Leadership and Revenue Growth
    • Manage the entire sales cycle for enterprise retail opportunities, from prospecting to contract close, with a focus on high-growth endemic advertisers.
    • Build and maintain detailed sales pipeline documentation, including forecasts and projections.
    • Refine Kepler’s retail media go-to-market story to differentiate and productize offerings.
    • Identify cross-sell opportunities by understanding Kepler’s full suite of services and connecting leads to multi-channel strategies.
  • Strategic Partnerships and Thought Leadership
    • Develop and strengthen relationships with RMN partners (such as Amazon and Walmart) to deliver value for clients and prospects.
    • Cultivate connections with retail media technology partners to support client needs.
    • Act as a senior strategic advisor, providing consultative guidance on retail data solutions (including AMC, Scintilla, and others).

About Kepler Group

At Kepler Group, we stand at the intersection of media innovation and retail excellence. Our team of experts is dedicated to crafting unique solutions that drive measurable results for our clients. Join us as we redefine the retail media landscape and foster meaningful consumer connections.

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