About the job
Deliveroo aims to change how people shop and eat, focusing on impact, innovation, and steady growth. The London-based team at The River Building HQ is looking for a Digital Marketing Manager with a strong background in paid search.
Role Overview
This position sits within the Rider Marketing team in Global Operations. The main focus: attract and engage the right riders for Deliveroo’s fleet, using data-driven strategies across digital and non-digital channels. The Digital Marketing Manager works closely with creative, data science, and marketing technology colleagues to design and deliver campaigns that bring new rider applicants onboard.
What You Will Do
- Campaign Management: Set up, monitor, and optimize campaigns across Search and hybrid channels, including Performance Max. Manage budget pacing and ensure strong execution on Search, Social, and Job Boards.
- Planning & Forecasting: Lead weekly and quarterly budget planning. Use these plans to inform global acquisition forecasts and shape testing roadmaps.
- Organic Growth Strategies: Audit and improve SEO and App Store Optimization (ASO). Coordinate website experiments to support organic growth.
- Reporting & Analytics: Analyze campaign results and extract insights for future strategies. Share performance updates with stakeholders.
- Operational Efficiency: Spot opportunities for process automation and efficiency. Collaborate with engineering teams to implement improvements where needed.
This role offers the chance to shape how Deliveroo attracts and retains its rider community, working at the intersection of marketing, data, and technology.

