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Digital Marketing Manager - Paid Search

DeliverooLondon - The River Building HQ
On-site Full-time

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Experience Level

Manager

Qualifications

What You’ll Need to SucceedWe are looking for candidates who possess a strong foundation in the following areas, with a willingness to expand their expertise:Proven Search Expertise: Extensive experience in managing campaigns within Paid Search and hybrid channels (e.g., Performance Max). D2C Performance Experience: Demonstrated success in launching consumer-focused campaigns, ideally in a fast-paced digital brand environment. Analytical Skills: Proficiency in utilizing data analysis tools to convert complex data into actionable marketing insights. Understanding of Organic Growth: In-depth knowledge of SEO principles and best practices.

About the job

Deliveroo aims to change how people shop and eat, focusing on impact, innovation, and steady growth. The London-based team at The River Building HQ is looking for a Digital Marketing Manager with a strong background in paid search.

Role Overview

This position sits within the Rider Marketing team in Global Operations. The main focus: attract and engage the right riders for Deliveroo’s fleet, using data-driven strategies across digital and non-digital channels. The Digital Marketing Manager works closely with creative, data science, and marketing technology colleagues to design and deliver campaigns that bring new rider applicants onboard.

What You Will Do

  • Campaign Management: Set up, monitor, and optimize campaigns across Search and hybrid channels, including Performance Max. Manage budget pacing and ensure strong execution on Search, Social, and Job Boards.
  • Planning & Forecasting: Lead weekly and quarterly budget planning. Use these plans to inform global acquisition forecasts and shape testing roadmaps.
  • Organic Growth Strategies: Audit and improve SEO and App Store Optimization (ASO). Coordinate website experiments to support organic growth.
  • Reporting & Analytics: Analyze campaign results and extract insights for future strategies. Share performance updates with stakeholders.
  • Operational Efficiency: Spot opportunities for process automation and efficiency. Collaborate with engineering teams to implement improvements where needed.

This role offers the chance to shape how Deliveroo attracts and retains its rider community, working at the intersection of marketing, data, and technology.

About Deliveroo

Deliveroo is a leading food delivery service dedicated to transforming the way people experience food. By leveraging technology and innovation, we ensure a seamless shopping and dining experience. Our commitment to growth and excellence drives our operations as we continue to expand our reach and impact.

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