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Demand Generation Manager

ParspecU.S. Hybrid/Remote
Hybrid Full-time

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Experience Level

Manager

Qualifications

Key ResponsibilitiesExecute integrated campaigns by transforming overarching narratives into actionable distribution strategies across digital, events, webinars, and organic channels. Manage and enhance paid advertising channels, continuously testing audience segments, creative content, and promotional offers. Develop and maintain detailed campaign dashboards to monitor performance, identify growth opportunities, and evaluate pipeline contributions. Work closely with Product and Content Marketing teams to convert core messaging into high-impact collateral and campaigns.

About the job

About Parspec

Parspec is revolutionizing the construction materials supply chain with cutting-edge AI and digital solutions.

The construction industry, valued at $15 trillion, is often hampered by outdated systems for purchasing and selling materials. Many distributors and representatives still depend on spreadsheets, PDFs, phone calls, and fragmented tools, leading to delays, errors, and decreased profitability.

As an AI-native platform, Parspec enhances the discovery, acquisition, and sales of construction products. Trusted by over 300 MEP distributors and representative agencies, Parspec empowers project-driven businesses to streamline their bidding processes, secure more contracts, and achieve greater profitability. By integrating product intelligence, AI-assisted workflows, and a cohesive ecosystem, Parspec is setting the stage for a smarter and more efficient construction supply chain.

Founded in 2021 and based in San Mateo, California, Parspec has successfully raised $31 million from prominent investors in deep tech and construction technology.

The Opportunity

We are on the lookout for a talented Demand Generation Manager to spearhead and expand our demand generation efforts.

In this role, you will design and implement innovative programs aimed at increasing brand awareness and generating a qualified sales pipeline specifically from Construction Distributors and Representative Agents. Your duties will involve creating integrated campaigns that effectively engage and convert target audiences into viable sales leads.

Collaboration with Sales, Field Marketing, and Content teams will be key as you transform campaign concepts into lead generation and account-based marketing initiatives that drive engagement and conversion.

This position is perfect for a results-driven individual who excels in hands-on campaign execution, embraces experimentation, and enjoys scaling demand initiatives within a dynamic startup environment.

About Parspec

Parspec is at the forefront of transforming the construction materials supply chain through innovative AI and digital technologies. Our platform simplifies the way construction products are discovered, purchased, and sold, leading to enhanced efficiency and profitability for businesses in the sector.

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