Demand Generation Manager at Lyft Business | Toronto, Canada

We are seeking a passionate and results-driven Demand Generation Marketing Manager to join our dynamic team at financeit. In this pivotal role, you will spearhead our marketing initiatives aimed at generating demand for our innovative financial solutions. You will be responsible for developing and executing strategic marketing plans that align with our business objectives, driving customer engagement, and enhancing brand awareness.Your expertise in digital marketing, lead generation, and analytics will be crucial as you work collaboratively with cross-functional teams to optimize our campaigns. If you are a creative thinker with a proven track record in demand generation, we would love to hear from you!

Join our dynamic team at accord as a Senior Demand Generation Manager, where you will play a pivotal role in driving our marketing strategies and enhancing our lead generation efforts. This position is ideal for a strategic thinker who is passionate about utilizing data-driven insights to optimize our marketing campaigns and foster growth.

Join Our Team at FeatheryFeathery is a pioneering company that streamlines data intake processes for the insurance and wealth management sectors. Leading industry players trust Feathery to enhance critical workflows such as underwriting, client onboarding, and automated account setups.As we experience rapid revenue growth and increased demand from enterprises, we are expanding our go-to-market strategy to drive pipeline growth and accelerate advancements across financial services.Why We’re Expanding Our TeamTo maintain our momentum, it is crucial to generate high-quality leads across enterprise accounts. We are seeking a Demand Generation Marketer who will spearhead our pipeline generation efforts across multiple channels. This role is perfect for someone who excels at both strategic planning and hands-on execution — a dynamic individual capable of crafting campaigns, rapidly testing ideas, and delivering measurable revenue impact.You will collaborate closely with Product Marketing, Sales, and Leadership to convert our positioning into effective programs that attract, engage, and convert ideal customers.Role OverviewIn this high-responsibility position, your duties will include:Creating and executing multi-channel demand generation strategiesDeveloping and optimizing campaigns for performanceConducting experiments across various audiences, messaging, and channelsMaintaining close alignment with the sales and product marketing teamsYou will oversee the entire demand generation engine — from campaign strategy and execution to assessing pipeline impact.Your ResponsibilitiesCampaign Strategy & ExecutionDesign and implement multi-channel campaigns involving outbound, paid, content, events, and partnershipsCreate programs that yield qualified leads within target accounts in the insurance and wealth management sectorsTransform product positioning into impactful campaigns and messagingManage campaign calendars, ensuring synchronization with product launches and go-to-market prioritiesPipeline Generation & GrowthGenerate inbound and outbound pipeline through innovative and data-driven initiativesCollaborate with SDRs and AEs to enhance account-based and outbound strategiesOptimize conversion rates across the sales funnel — from awareness to pipeline and revenue

At Tali AI, we are dedicated to developing innovative products designed to address the pressing challenges faced by clinicians today. Our Approach: Leveraging our AI-powered medical assistant, we alleviate the administrative burdens that clinicians encounter, allowing them to devote more time to patient care. This shift not only enhances accessibility but also fosters a more empathetic and sustainable healthcare environment. Join us in revolutionizing the healthcare landscape, as we support thousands of clinicians across Canada and the U.S., facilitating millions of patient interactions each year and reclaiming over 10 hours of clinicians' time weekly for what truly matters—patient care.We are searching for a proactive Demand Generation Manager to design and expand the systems that attract new healthcare organizations into our marketing funnel. In this role, you will spearhead campaign strategies, craft compelling narratives, and drive experimentation, transforming insights into effective campaigns that boost brand awareness, generate qualified traffic, and increase signups. Collaboration will be key as you work closely with our Marketing Manager, Paid Marketing Specialist, and VP of Sales to align on strategy and execution.

At Relay, we are revolutionizing the digital banking experience for self-made entrepreneurs, equipping them with the essential tools and insights to manage their finances effectively. Our platform is designed to eliminate financial uncertainty, transforming cash flow management from a daunting task into a clear pathway for sustainable business success.As a pivotal player in our growth strategy, the Senior Demand Generation Manager will spearhead initiatives to engage and convert key partners within the accounting and bookkeeping sectors. You will be responsible for crafting and executing comprehensive demand generation programs that create awareness, stimulate engagement, and drive qualified leads from the initial touchpoint through to revenue realization.This role requires a deep understanding of our target audience and the development of innovative strategies and playbooks that resonate with this high-value segment. You will collaborate closely with Sales, RevOps, Events, and other cross-functional teams to translate our strategic vision into measurable outcomes.Key Responsibilities:Lead the full-funnel strategy, channel selection, nurturing processes, and conversion tactics for partner acquisition focused on the accounting and bookkeeping niche.Coordinate cross-departmental efforts to design, launch, and optimize multi-channel lead acquisition campaigns, including email, events, webinars, paid social, and Account-Based Marketing (ABM) initiatives.Gain in-depth knowledge of Relay's product offerings and align your demand generation initiatives with our product vision and Ideal Customer Profile (ICP).Work alongside Sales and RevOps teams to create and refine the lead handoff process, leveraging conversion data and feedback to enhance funnel efficiency and drive revenue growth.Collaborate with the Events and Community team to promote Relay's partner program and enhance the visibility of partner resources and benefits.Define metrics such as Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL), and monitor the performance of the sales-assisted channel, providing insights on effective strategies.

About Metergy Solutions Inc.Metergy Solutions Inc., a leader in submetering technology with an impressive 45-year history, embodies the dynamic spirit of a startup while maintaining a robust, recession-proof business model. We are committed to reducing carbon emissions through innovative solutions.Our pioneering Submetering as a Service (SaaS) model empowers clients to achieve significant reductions in energy consumption—up to 40%—while generating long-term recurring revenue. With over 900,000 contracted meters and more than 4 million utility bills issued annually, we are recognized as the top submeter provider in both New York and Canadian markets.As a proud portfolio company of Brookfield Infrastructure Partners, we benefit from substantial capital access and global expertise in infrastructure investment.Our MissionWe aim to deliver accurate and reliable utility consumption data to building owners and occupants. At Metergy, we value our team members and foster an environment where they are encouraged to excel. Recognized as a Great Place to Work for the second consecutive year, we are dedicated to creating a respectful and inclusive workplace.

leagueinc seeks a Demand Generation Specialist in Toronto, Canada. This position centers on developing and enhancing marketing campaigns to draw in new customers and maintain engagement with existing ones. Key responsibilities Design and launch demand generation campaigns that align with growth objectives Oversee campaign workflows from initial planning through execution Review campaign performance using relevant data and metrics Refine strategies and tactics to boost campaign results and reach Requirements Background in creating and optimizing marketing campaigns Strong skills in analyzing campaign effectiveness Comfort managing several projects and meeting deadlines

Since its inception, Fivetran has been dedicated to simplifying data access, making it as effortless and dependable as electricity. Our innovative technology ensures that customer data is seamlessly integrated into their data warehouses, ready for analysis without the need for engineering or maintenance. We take pride in empowering organizations to harness their data effectively every day.About the RoleFivetran is at the forefront of building data pipelines that fuel the modern data stack for a multitude of companies.This is an exceptional chance for a digitally adept demand generation marketer to take charge of high-impact channels and transform them into powerful pipeline generators.This position is not focused on maintaining the status quo; instead, it’s about creating something outstanding: a webinar and G2 program that exemplifies excellence, driven by creativity, insatiable curiosity, and a commitment to continuous improvement. You will experiment, iterate, and work closely with partners, product marketing management, and product teams to elevate our standards while constantly seeking innovative lead generation channels to integrate and scale. When faced with ambiguity, you will proactively navigate and find solutions.You will be the architect and executor of a diverse webinar program that includes owned, sponsored, and partner events; the key influencer behind Fivetran’s reputation on G2; and the strategist pushing our digital advertising initiatives to new levels. You will take full ownership of every aspect, from strategy and execution to performance analysis.If you thrive on performance metrics, enjoy converting data into actionable insights, and seek accountability for real pipeline outcomes, this role is tailored for you.This is a full-time, hybrid position available in our Toronto or Dublin offices. Our hybrid model combines the flexibility of remote work with in-person collaboration, requiring two days in the office each week to foster team connections and development.

At Relay, we are revolutionizing digital banking for self-made entrepreneurs, equipping them with the essential tools and knowledge to master their finances. Our platform provides clarity, confidence, and control over every dollar earned, empowering business owners to transform their hard work into sustainable success. By eliminating financial uncertainties, we enable our users to convert cash flow from a source of anxiety into a reliable asset for running robust and resilient businesses.As we advance our Demand Generation strategy for 2026, Relay is committed to innovative ways of connecting with high-value accounts that are yet to discover our platform. Account-Based Marketing (ABM) is integral to this evolution, as it allows us to establish a distinct sales-assisted growth strategy alongside our self-service funnel.We are seeking a talented Account Based Marketing (ABM) Manager to spearhead the development and execution of Relay’s ABM initiatives. This hands-on, execution-driven position is pivotal in generating new, sales-assisted pipelines via scalable, one-to-many ABM programs. You will collaborate closely with marketing, sales, and revenue operations to design targeted account programs, implement experiments, and convert insights into replicable growth strategies. This role, situated within Demand Generation, is perfect for individuals who thrive in dynamic environments, enjoy building foundational strategies, and are motivated by rapid iterations and impactful results.Key ResponsibilitiesOversee the execution of Relay’s one-to-many ABM programs, translating strategic visions into actionable campaigns that drive new pipeline for the sales-assisted funnel.Develop, segment, and activate targeted account lists based on firmographic criteria.Design and implement ABM campaigns across various channels including paid media, email, web, and direct mail, collaborating closely with the marketing team to ensure cohesive, account-centric experiences.Streamline ABM outbound workflows to facilitate automated or semi-automated SDR efforts that boost awareness and conversion rates.Create and conduct agile, lightweight ABM experiments focused on verticalization and personalization, rapidly testing new ideas and refining them based on performance metrics and sales feedback.Monitor and report on ABM performance metrics, including account engagement, demo quality, and pipeline contributions in collaboration with Revenue Operations and Analytics.Disseminate learnings, insights, and recommendations across Demand Generation and Sales teams, contributing to the evolution of ABM as a scalable growth mechanism at Relay.Collaborate with Revenue Operations to ensure alignment and effectiveness of ABM initiatives.

About League Established in 2014, League stands out as the premier healthcare consumer experience (CX) platform, leveraging artificial intelligence (AI) to connect with over 63 million individuals globally. Our platform empowers payers, providers, and consumer health partners to deliver highly engaging healthcare solutions that demonstrably enhance health outcomes. Having secured over $285 million in venture capital funding, League is proud to support the digital transformation of esteemed healthcare brands such as Highmark Health, Manulife, Medibank, and Shoppers Drug Mart.Position Summary: The Marketing Operations Manager will play a pivotal role in collaborating with our Demand Generation, Growth, Sales, and RevOps teams. This position is centered around optimizing our marketing technology stack, ensuring data integrity, and facilitating the efficient scaling of our campaigns. You will oversee the entire marketing operations ecosystem, driving effective demand generation and implementing League's account-based marketing (ABM) strategy through strong data foundations, scalable campaign execution, and detailed reporting for pipeline, attribution, and optimization.This role is hands-on and execution-focused, ideal for an individual who excels in a dynamic, high-growth setting.Your Responsibilities: Marketing Technology & AutomationAdminister and optimize League’s marketing technology stack: Salesforce, Pardot, Demandbase, Qualified, and Adobe BizibleDevelop, maintain, and enhance automated workflows, scoring models, and segmentation frameworks in Pardot.Ensure seamless lead routing, enrichment, and data synchronization between marketing and sales systems.Manage integrations, resolve technical issues, and collaborate with IT and RevOps as necessary.Analytics, Reporting and AttributionDesign and maintain dashboards and reports for marketing performance, pipeline contribution, and ROI.Oversee multi-touch attribution modeling through Adobe Bizible.

Elevate Your Career with Loopio! Join Loopio as the Director of Performance Marketing, a pivotal role within our dynamic Marketing team. We are in search of a strategic leader who excels in data-driven decision-making and innovative marketing approaches. Collaborating with various teams—including brand, product marketing, content, digital, alliances, and RevOps—you will spearhead the development of cutting-edge programs and campaigns.In this influential position, you will serve as a key architect of our growth strategy, positioned at the crossroads of marketing, sales, and revenue operations. Reporting to the Sr. Director of Growth, you will work closely with cross-functional partners to design and implement campaigns that enhance our pipeline and accelerate our mission to empower companies in delivering outstanding responses. Key ResponsibilitiesDefine and oversee the demand-generation strategy, establishing vision, goals, metrics, and roadmaps for multichannel campaigns (digital, events, paid media, partnerships, etc.).Lead integrated campaign execution to attract, nurture, and convert prospects (from awareness to MQL to SQL), in close collaboration with Content, Product Marketing, and Sales Development teams.Collaborate with Sales Leadership and Revenue Operations to ensure alignment on target markets, buyer personas, lead scoring, qualification criteria, and hand-off processes.Manage marketing automation systems, CRM integration, attribution modeling, and analytics to continuously assess performance, pipeline contribution, and ROI optimization.Oversee budget management, forecasting, and resource allocation for demand generation, optimizing expenditures across channels and geographies while reporting outcomes to senior leadership.Build, mentor, and lead a high-performance demand generation/growth team, establishing clear KPIs, driving process improvements, and fostering a culture of innovation and learning.Own the comprehensive growth engine, encompassing performance marketing (paid acquisition) and lifecycle marketing, setting the standard for integrated growth strategies.Stay informed on industry trends, emerging technologies (e.g., ABM, AI in marketing), and the competitive landscape to drive differentiation and innovation in growth and acquisition initiatives. QualificationsA strong sense of urgency and accountability, demonstrating this ethos within your team and the larger organization.Proven experience in a leadership role within performance marketing, particularly in demand generation strategies.Excellent analytical skills, with the ability to interpret data and make informed decisions.Strong communication and collaboration skills to work effectively with cross-functional teams.A passion for continuous learning and staying ahead of industry trends.

About League Founded in 2014, League builds healthcare consumer experience (CX) platforms that use artificial intelligence to reach more than 63 million people worldwide. The platform supports payers, providers, and consumer health partners, helping them deliver personalized, high-engagement healthcare solutions that improve outcomes. League has raised over $285 million in venture capital and powers digital experiences for brands like Highmark Health, Manulife, Medibank, and Shoppers Drug Mart. Role Overview: Marketing Co-op (Spring/Summer Term) This Toronto-based co-op is designed for marketing students ready to move beyond the classroom and work directly on campaign execution. The Marketing Co-op will join League’s demand generation team and work side by side with experienced growth marketers, creatives, product marketers, and sales professionals. This role offers hands-on exposure to campaign tools, strategies, and analytics that drive measurable pipeline growth. Campaigns span email, social media, webinars, and events, giving a clear view of how marketing efforts shape business results. The position provides a strong foundation in B2B growth marketing within a scaling company. What You Will Do Help launch and manage demand generation campaigns across channels such as email, social media, webinars, events, and the website, using League’s marketing technology stack. Support campaigns through every stage: planning, execution, optimization, and post-campaign analysis. Assist with webinars and events, including promotion, logistics, and reporting on results. Build and update campaign performance reports, track key metrics, and extract insights to inform future work. Draft creative briefs for campaigns, ensuring alignment with League’s brand and smooth handoff to creative partners. Work closely with the marketing team, creatives, product marketers, and sales to keep campaigns coordinated and aligned with business goals. Test and explore AI-powered marketing tools to find new ways to execute and report on campaigns. Gain practical knowledge of demand generation in a growing B2B company, with mentorship from experienced marketers.

About Flywheel Digital Flywheel Digital partners with global brands to deliver digital commerce solutions that drive growth across major online marketplaces. Clients benefit from near real-time analytics designed to increase sales, market share, and profitability. With teams located in the Americas, Europe, and APAC, Flywheel Digital offers career paths with meaningful impact and opportunities for growth. Role Overview The AI Demand Innovation Specialist will join the Sales department in Toronto, Ontario. This role focuses on optimizing Flywheel Digital’s AI-driven technology stack, managing integrations, and supporting pipeline campaigns for the Sales team. The position also plays a key part in supporting data-driven decisions across the revenue organization. What You Will Do Optimize and manage AI-driven technology platforms and their integrations. Support sales pipeline campaigns by ensuring technology and data are aligned with business goals. Collaborate with sales, marketing, and revenue operations to improve operational processes. Promote data-driven decision-making throughout the revenue organization. Influence the way tools, data, and AI automation are used to accelerate growth. What We’re Looking For Extensive experience with Salesforce and HubSpot (both Marketing and Sales Hub). Strong background working with go-to-market technologies. Comfortable collaborating across sales, marketing, and revenue operations teams. Detail-oriented and proactive approach to building scalable processes. Interest in bridging sales and marketing through technology and AI. Location This position is based in Toronto, Ontario, Canada.

About Paddle Paddle helps digital product companies manage payments by acting as their Merchant of Record. This approach removes the need for multiple payment solutions and streamlines payment processes for clients. Backed by investors like KKR, FTV Capital, Kindred, Notion, and 83North, Paddle supports over 5,000 software vendors in 245 territories worldwide. Role Overview: Channel Programs Specialist Based in Toronto, the Channel Programs Specialist designs and runs multi-channel programs to generate demand. This role focuses on leading ongoing campaigns and digital initiatives that improve operational efficiency and support revenue growth across different channels. What You Will Do Program Management: Plan, organize, and implement demand generation initiatives that turn awareness into qualified demand. Asset Production & Promotion: Work with teams to create and promote assets such as webinars, gated content, syndicated content, and lead generation tools to attract and convert quality leads. Performance Analysis: Analyze marketing data for each program, deliver weekly performance reports, and suggest new activities to improve results. Cross-Functional Collaboration: Coordinate with BDR and Sales teams to ensure smooth lead handoffs, gather feedback, and use it to refine programs. Pipeline Growth: Help improve sales efficiency and revenue by increasing both the quality and volume of MQLs, and by boosting conversion rates to SQLs and pipeline. Collaboration This role partners with several teams to deliver results: Primary Marketing Team Demand Generation: Develop strategies, reporting, and optimization to meet business goals. Revenue Marketing: Work together on integrated strategic campaigns. Web Team: Optimize website performance. PMM & Brand: Support messaging, positioning, content creation, brand needs, and compliance. Cross-Functional Teams BDR/Sales Team: Deliver and scale high-quality MQLs and drive ongoing improvements.

Join the Kaizen Gaming TeamKaizen Gaming, the driving force behind Betano, stands as one of the leading GameTech companies globally, successfully operating in 19 markets. Our commitment to harnessing state-of-the-art technology enables us to provide unparalleled experiences to millions of customers who rely on us for their entertainment.We take pride in our diverse workforce of over 2,700 Kaizeners, representing more than 40 nationalities across three continents.Our #oneteam ethos has earned us recognition as one of the Best Workplaces in Europe and a certified Great Place to Work across our offices. Here, every day is an opportunity for growth and innovation. Are you ready to Press Play on Your Potential?Your Role AwaitsAs a key member of the Betano local team, reporting directly to the Country Manager, you will take charge of planning and executing local marketing objectives, creating robust strategies, and overseeing tactical action plans specifically tailored for Canada.

We are seeking a dynamic and results-driven Email Marketing Manager to join our team at Oliver USA in Toronto. In this role, you will be responsible for developing and executing engaging email marketing campaigns that effectively communicate our brand message and drive customer engagement.The ideal candidate will possess a strong understanding of email marketing best practices, segmentation strategies, and analytical skills to measure campaign performance. You will collaborate closely with cross-functional teams to ensure alignment with overall marketing strategies and business goals.

Are you a strategic thinker with a passion for growth marketing? Join CaseWare International Inc. as a Growth Marketing Manager and play a pivotal role in driving our marketing initiatives. You will lead the development and execution of innovative marketing strategies to enhance brand awareness and drive customer acquisition.

Role overview Emburse is hiring a Senior Marketing Manager in Toronto. This role leads marketing strategy to strengthen brand visibility and support business growth. The Senior Marketing Manager works closely with teams across the company to plan and run campaigns, track market trends, and use data to guide decisions. What you will do Develop and execute marketing campaigns in partnership with cross-functional teams Analyze market trends to identify opportunities and risks Use data insights to shape marketing decisions and measure results Contribute to building and maintaining Emburse’s brand presence Location This position is based in Toronto.

Aera seeks a General Manager to oversee daily operations and guide the team in Toronto. This position plays a key role in shaping business strategy and ensuring that goals align with the company’s mission. Role overview The General Manager leads staff, manages processes, and works to improve customer experiences. Success in this role depends on strong leadership and the ability to adapt to changing priorities. Key responsibilities Direct daily operations and supervise team members Optimize processes to support business objectives Enhance customer satisfaction and address feedback Contribute to strategic planning and execution Requirements Experience managing teams in a similar setting Ability to lead, motivate, and develop staff Strong organizational and problem-solving skills Commitment to delivering excellent service