Demand Generation Lead

Join ciandt as a B2B Demand Generation Manager and drive innovative marketing strategies to enhance our lead generation efforts. In this role, you will be responsible for developing and executing integrated demand generation campaigns that align with our business objectives, leveraging both digital and traditional marketing channels.Key responsibilities include analyzing campaign performance, optimizing lead funnels, and collaborating with cross-functional teams to refine messaging. You will play a vital role in increasing brand awareness and accelerating our sales pipeline.

At HockeyStack, we're redefining enterprise revenue through innovative agent infrastructure. Over the past five years, we've meticulously crafted a data architecture that maintains causality across the entire revenue stack, capturing every interaction and signal in precise sequence. Built upon this foundation, we've developed Nex-lm, a specialized AI engine that transforms natural language into deterministic agent workflows. This powerful platform extracts the revenue blueprint from a company’s data, converting it into repeatable automations that execute consistently across sales, marketing, and customer success, all at scale.We are not merely creating a dashboard tool with AI features; we are establishing the operational layer that eliminates human bottlenecks in enterprise revenue organizations. As this category is currently being defined, we aspire to lead the charge.With support from top-tier investors such as Bessemer Venture Partners, General Catalyst, and Y Combinator, we are poised for rapid growth.Since our launch in late 2023, we’ve achieved 8-figure ARR, processed over 60 TB of revenue data monthly, and partnered with leading B2B companies like Microsoft, Harvey, New Relic, and Collibra. Your MissionYour goal will be to build and scale a standout demand generation engine that merges analytical, data-driven thinking with bold, creative execution that resonates with B2B buyers.You will oversee the entire pipeline from start to finish, selecting the most effective channels, crafting compelling campaigns, and optimizing every stage of the funnel to drive substantial growth. You won't just implement programs; you'll redefine the demand generation strategy at HockeyStack.Collaborating closely with our talented in-house creative team—including design, video, and social media—you'll breathe life into your concepts with the quality and storytelling they deserve. Our aim extends beyond mere demand generation; we seek to create memorable and impactful work.This senior role demands high ownership in a fast-paced startup environment, where experimentation is encouraged, and accountability for revenue outcomes is paramount. What You’ll DoDemand Generation Strategy: Design and lead the demand engine by integrating paid, organic, content-driven, and community channels into a seamless, always-active pipeline. Shift from MQL-centric strategies to signal-based and intent-driven programs that engage high-fit accounts at optimal moments.Creative Campaign Development: Collaborate with creative teams to execute innovative campaigns that capture attention and drive engagement.

About Our TeamAt OpenAI, our B2B Marketing team plays a pivotal role in promoting the responsible and extensive adoption of artificial intelligence technologies. We focus on crafting and implementing innovative strategies that enhance awareness, engagement, and utilization of OpenAI's products and platform tailored for small to medium-sized businesses, enterprises, and developers.Our approach is grounded in understanding customer needs through data analysis, exploring how organizations discover, evaluate, and integrate AI solutions. We collaborate closely with Sales, Revenue Operations, Product Marketing, Growth, Research, Communications, and Design teams to create seamless customer experiences that transition potential clients from initial curiosity to successful implementation and sustained value.About the RoleWe seek a dynamic Head of Demand Generation to spearhead OpenAI’s enterprise demand generation initiatives. This leadership role encompasses managing the entire pipeline journey from lead generation to early-stage qualified opportunities, specifically targeting enterprise stakeholders such as IT leaders, administrators, executives, and AI heads.This position is inherently cross-functional, requiring a leader who excels in strategic thinking while also being hands-on in execution. You will define our demand generation strategy, develop the operating framework and team to realize it, and work in tandem with Sales and Revenue Operations to enhance lead quality, streamline handoffs, improve conversion rates, and optimize overall funnel efficiency. You will also drive top-of-funnel growth by refining existing initiatives and launching new programs aimed at expanding the enterprise pipeline.Key Responsibilities:Develop and manage OpenAI's enterprise demand generation strategy, focusing on lead growth and conversion to early-stage qualified opportunities.Oversee and optimize the enterprise marketing-to-sales funnel, ensuring effective qualification, scoring, routing, handoffs, and shared SLAs with the Sales team.Identify and enhance the most impactful demand channels, programs, and campaigns to generate a qualified enterprise pipeline.Create targeted segmentation strategies for priority enterprise buyer personas, emphasizing IT professionals, administrators, executives, and AI decision-makers.Collaborate closely with the Enterprise Marketing team on lifecycle management, web initiatives, events, and other channels to ensure cohesive execution throughout the buyer journey.Recruit, develop, and lead a high-performing demand generation team while maintaining an active role in strategy development, problem diagnosis, and execution.

At Snappr, we simplify the process for businesses to access exceptional visual content at scale. As the leading global marketplace for photography, video, and editing, we link top creators with brands eager to convey their stories through stunning visuals. By merging state-of-the-art technology with a keen creative vision, we empower businesses to thrive with content that resonates.Our culture is rooted in extreme ownership and peak performance. We are customer-centric, data-driven problem solvers who embrace radical honesty, tackle challenges head-on, and reject mediocrity. We value accountability, humor, and diversity — united by our mission to enhance how businesses share their visual narratives.About the team:Snappr stands as the world's largest on-demand marketplace for visual content. Our teams are entrepreneurial, collaborative, and focused on making an impact — addressing complex customer needs on a global scale. Every project you contribute to will play a crucial role in shaping how businesses express their stories visually, helping us to set the benchmark for visual content worldwide.About the role:In the role of Demand Generation Manager, you will spearhead our Account-Based Marketing (ABM) and B2B demand generation initiatives under the leadership of the Head of Marketing. Your strategic vision will be translated into actionable execution as you collaborate closely with the Sales team to cultivate a robust pipeline from prioritized accounts spanning SMB, mid-market, and enterprise sectors.

About the Role As the Director of Demand Generation at Descript, you will take the lead in shaping and implementing our strategy to drive pipeline and revenue growth across both enterprise and self-serve business sectors. You will manage the entire demand generation process, from raising market awareness to acquiring leads, nurturing prospects, and ultimately converting them into customers. Your role will require a combination of data-driven strategy, operational excellence, and deep audience understanding to create significant impact across various channels and demographics. Collaborating closely with teams in Product Marketing, Revenue Operations, and Sales, you will design scalable programs that educate the market, establish Descript as a frontrunner in the industry, and accelerate pipeline efficiency. You will report directly to the Head of Marketing and be an integral part of the marketing leadership team, influencing the overarching go-to-market strategy of the company. What You Will Do Develop and lead a comprehensive demand generation and growth marketing strategy across enterprise and self-serve segments, aligning with Descript’s go-to-market and revenue objectives. While we have successfully developed self-serve channels, your expertise will be crucial in expanding our B2B initiatives, including establishing new channels such as events, partnerships, and community engagement. Enhance and optimize the systems that drive pipeline generation, ensuring that our marketing efforts consistently support our expanding sales organization. Take responsibility for Marketing Qualified Leads (MQLs) by executing integrated, multi-channel campaigns that utilize product positioning, audience insights, and creative contributions from other marketing team members. Collaborate with leadership across Marketing, Sales, and Revenue Operations to ensure alignment on funnel KPIs; create feedback loops that facilitate ongoing improvements in our strategy, toolset, and creative execution for awareness, nurturing, and conversion. Mentor and manage a team of growth marketing professionals. Advance our marketing automation processes, lead scoring mechanisms, and reporting capabilities. What You Bring Over 10 years of experience in B2B SaaS demand generation or growth marketing, with at least 3 to 5 years in a leadership role managing teams. A proven history of achieving pipeline and revenue growth. Extensive expertise in various acquisition, engagement, and nurturing channels, including paid social media, email marketing, content syndication, and partnerships. Advanced knowledge of AI-driven marketing stacks and automation workflows (experience with tools like Cargo, Clay, n8n, Instantly Reply, or similar is preferred). An analytical mindset with a strong grasp of marketing metrics, attribution, and forecasting. Exceptional collaboration and communication abilities; capable of influencing cross-functional stakeholders and presenting effectively to executives. A strategic thinker with a proactive approach to problem-solving and execution.

About Vapi:Join us as we redefine communication through voice, making it the primary interface for humanity.Vapi is the leading platform for deploying customizable voice agents, designed to meet diverse user needs.In just two years, we've amassed a community of over 600,000 developers, with 2,000+ new members joining daily.Experience Vapi in action!Why We Are Hiring:As we embark on our next phase of rapid growth, we seek an exceptional demand generation leader to establish a robust marketing engine.To drive revenue growth, enterprise pipeline development, and establish category leadership in voice AI, a strategic and data-focused approach is essential.This position will shape and execute the vision for our marketing funnel, significantly impacting our ambitious revenue goals.Key Responsibilities:First 30 Days:Evaluate current funnel performance, analyze pipeline sources, customer acquisition cost (CAC) efficiency, and attribution models.Collaborate with Sales, Product, Customer Success, and executive teams to align on revenue targets and ideal customer profile (ICP) priorities.Review existing account-based experience (ABX) strategies, marketing automation tools (HubSpot, Salesforce), and campaign effectiveness.Identify immediate opportunities to accelerate the sales pipeline.Days 31-60:Implement a refined demand generation strategy aligned with revenue growth objectives.Enhance account-based experience (ABX) initiatives focusing on enterprise clients.Create structured marketing dashboards to monitor pipeline creation, conversion rates, CAC, ROAS, and customer lifetime value (LTV).Begin to expand the marketing team structure across digital, content, lifecycle, and events.Days 61-90:Achieve measurable pipeline growth in line with quarterly revenue targets.Implement comprehensive multi-channel campaigns encompassing paid digital advertising, content marketing, webinars, and industry events.Establish AI-driven go-to-market workflows to harness intent signals and enrich data.

Join Our MissionAt Hinge Health, we are dedicated to expanding access to our innovative digital health solutions by 2026. As the Demand Generation Manager, you will play a critical role in designing and executing comprehensive multi-channel marketing campaigns that drive our B2B sales pipeline. Your work will connect employers, health plans, and partners to transformative care for millions suffering from musculoskeletal pain.Hybrid Work EnvironmentWe embrace a hybrid work model, allowing our team to enjoy the benefits of both remote and in-office work. In this role, you will be expected to work from our San Francisco office three days a week, for a full eight-hour workday. Our office is also pet-friendly!Your Impact in the First YearFirst 3 Months:Conduct in-depth analysis of current paid advertising initiatives (LinkedIn, Google Ads, etc.) to identify immediate improvements in lead quality and cost efficiency.Utilize AI-driven tools to enhance campaign production and refine targeting strategies.Lead at least one significant campaign from conception to execution, testing various messaging strategies and channel combinations.First 6 Months:Initiate targeted account-based marketing (ABM) campaigns in collaboration with the Commercial Marketing team, focusing on engagement with key accounts.Enhance paid channel performance by implementing improved tracking and creating dashboards in Google Analytics to assess ROI.Establish a rigorous testing framework for continuous optimization, aiming to increase conversion rates by at least 15% through A/B testing.First Year:Take full ownership of demand generation strategies for key segments, ensuring measurable pipeline growth aligned with business objectives.

Join Our Team at ScrunchScrunch is a rapidly growing, venture-backed startup dedicated to guiding brands into an AI-first era. We’re transforming how consumers engage with information through cutting-edge AI technologies.As traditional web search evolves, we empower marketing teams to adapt their strategies for platforms like ChatGPT, Claude, and Gemini. Our innovative approach represents a fundamental shift in marketing, comparable to the internet’s inception.With $26 million in funding from prominent investors like Mayfield Fund and Homebrew, Scrunch has achieved remarkable growth, serving over 500 clients, including Fortune 500 giants like Lenovo and cutting-edge brands like Skims.Your RoleWe are seeking a Demand Generation Manager to spearhead enterprise pipeline programs. This hands-on position demands a proactive leader with a knack for designing, executing, and refining campaigns that effectively generate pipeline.You will take charge of enterprise campaigns across multiple channels while collaborating closely with our Sales and Revenue Development teams. Your goal is not just to execute campaigns but to establish a sustainable system for continuous demand generation.Ideal candidates will embrace an AI-first mindset, showing curiosity and a desire to leverage AI to enhance efficiency, experimentation, and overall impact. Your guiding principle will be the success of pipeline generation from demand generation initiatives.

Position OverviewBobyard is on the hunt for a talented Performance Marketing & Demand Generation Specialist to architect, implement, and expand the systems that fuel our growth engine. In this pivotal role, you will be responsible for devising and executing strategies to generate, convert, and measure demand across various channels, including paid media, SEO, content marketing, lifecycle engagement, and analytics.We are looking for a hands-on expert who can think strategically while executing with precision. This includes planning campaigns, managing budgets, integrating diverse platforms, and analyzing funnel performance to boost CAC, ROI, and conversion rates. Your role will merge innovative storytelling with analytical rigor to drive growth and elevate our brand impact across the industries we serve.What You’ll DoOversee the marketing technology stack by integrating HubSpot, Google Ads, Meta, LinkedIn, YouTube, and analytics tools into a cohesive system that tracks marketing performance against revenue.Design and execute marketing campaigns—managing both paid and organic initiatives across digital, traditional, and industry-specific channels to drive qualified leads.Supervise content and creative production—leading the development of videos, advertisements, blog posts, and event materials that resonate with Bobyard’s brand and product objectives.Enhance SEO and website effectiveness—crafting keyword strategies, optimizing landing pages, and tracking organic growth and conversion metrics.Implement tracking mechanisms and attribution models—managing UTMs, pixels, and conversion events with RevOps to ensure accurate funnel reporting.Monitor budgets and performance—keeping a close eye on spending, pacing, and ROI across all channels; reallocating resources to optimize CAC and payback periods.Develop comprehensive reporting and dashboards—utilizing Equals to visualize funnel performance, campaign ROI, and pipeline efficiency.Conduct experiments and optimizations—A/B testing ad creatives, messaging, and landing pages to continually enhance results.Collaborate across departments—partnering with Sales, RevOps, and Product teams to ensure alignment in campaigns, messaging, and attribution.Desired Attributes4–6 years of experience in B2B SaaS marketing or growth roles.Extensive experience with HubSpot (campaign management, workflows, and reporting).Expertise in digital advertising platforms (Google, Meta, LinkedIn, YouTube) and analytics tools (GA4, Equals, Looker).Solid understanding of metrics such as CAC, LTV, payback, and funnel conversion rates.Passion for data-driven marketing and creative problem-solving.

Join Our Team as Head of Growth and Demand GenerationLocation: San Francisco (Hybrid schedule, 2-3 days per week in-office)Employment type: Full-timeAt AllSpice, we are revolutionizing the hardware engineering landscape by providing a collaborative platform for teams to automate and enhance their workflows. By integrating advanced software development practices with AI technology, we are transforming a $6.5 billion industry in how hardware is designed, built, and collaborated on, driving innovation across electronic teams globally.As we embark on a rapid growth phase, we are seeking a Head of Growth and Demand Generation to spearhead our enterprise demand and pipeline generation efforts. This role is pivotal to our success, as you will be responsible for establishing a top-tier, predictable, and scalable enterprise demand generation mechanism.Role OverviewThis hands-on leadership position is designed for an operator who excels in fast-paced startup environments and desires direct accountability for results. Reporting directly to the CEO, you will be tasked with the design, execution, and ongoing optimization of AllSpice’s comprehensive demand strategy. Your mission is to create a reliable and repeatable enterprise pipeline that fuels our growth ambitions.This is inherently a player-coach role. The ideal candidate will be equally adept at analyzing funnel performance and formulating strategies while also being willing to dive into executing campaigns, experimenting with channels, and swiftly adapting based on data insights. Your success will be quantified by the quality, velocity, and consistency of the pipeline, with clear ownership of demand generation and accountability for revenue impact rather than mere activity metrics.Your ResponsibilitiesEnterprise Demand Generation: Develop, implement, and refine AllSpice’s comprehensive demand generation strategy to meet pipeline and revenue objectives.Predictable Pipeline: Create a structured, reliable sales pipeline that aligns with our growth goals.

Join CivilGrid as the Head of Demand Generation!Are you ready to lead a transformative demand generation strategy in the construction tech industry? At CivilGrid, we are on a mission to revolutionize the underground utility mapping sector, turning it into a data-rich landscape that empowers engineers and developers to make informed decisions.As the Head of Demand Generation, you will spearhead our first integrated strategy, leveraging Account-Based Marketing (ABM), digital campaigns, and field activations to stimulate growth across the utilities and civil engineering markets. This is a unique opportunity to lay the groundwork for a scalable demand generation engine within a fast-growing, venture-backed company.You will have the autonomy to shape our demand funnel, from generating awareness to nurturing qualified leads. Collaborate closely with sales and product marketing teams to align customer insights with high-impact initiatives.

Fieldguide is seeking a dynamic and results-driven Senior Manager of Performance Marketing with a strong focus on Demand Generation. In this role, you will lead the strategy and execution of marketing campaigns designed to generate leads and drive conversions. Your analytical mindset and innovative approach will be crucial in optimizing our marketing efforts and achieving our growth objectives.

Join LILT - Transforming Global CommunicationAt LILT, we are pioneering the future of communication through artificial intelligence.Our mission is to make information accessible to everyone, regardless of language barriers. Utilizing advanced AI, machine translation, and human expertise, we deliver faster, more precise, and cost-effective translations without sacrificing brand integrity or quality.We equip our team with innovative tools, encourage global teamwork, and provide abundant growth opportunities. Our core values—Collaboration, Problem-Solving, Agility, and Quality—shape our work culture. Trusted by major organizations like Intel Corporation, Canva, and the U.S. Department of Defense, we are backed by formidable investors including Sequoia and Intel Capital, and are poised to redefine the $50B+ global translation market.

Perplexity is on the lookout for an enthusiastic and accomplished Demand Generation Lead to join our Go-To-Market (GTM) team. This pivotal role offers significant impact and autonomy, as you will take charge of Perplexity's demand generation engine for our enterprise and business product lines. Collaborating closely with Sales, Product Marketing, and Revenue Operations, you will drive pipeline acceleration and revenue growth.If you are a marketer who thrives on creating your own tools, automating processes, and approaching every campaign as a scientific experiment, then this position is tailored for you.

The Director of Demand Generation (Executive Campaigns) at Databricks will spearhead our go-to-market strategy with executive-integrated campaigns targeting key audiences such as CIOs, CTOs, CDOs, CISOs, and CMOs. In this critical leadership position, you will enhance visibility, foster engagement, and generate pipeline growth with top decision-makers while scaling a high-performing global campaign engine. This role is paramount in shaping our strategy, orchestration, and measurable impact on a global scale, laying the groundwork for our next phase of growth.You will collaborate closely with teams across Corporate Brand, Events, Product and Solutions Marketing, Industry Marketing, Field Marketing Analytics, and Marketing Operations to implement cohesive, data-driven, and scalable executive programs.

Join parafin as a Senior Demand Generation Manager and play a pivotal role in driving our marketing strategy. You will be responsible for developing and executing innovative demand generation campaigns that resonate with our target audience. Your expertise will help us optimize lead generation and enhance conversion rates, ensuring sustainable business growth.

About Resolve AIResolve AI is revolutionizing the way software maintenance and production troubleshooting is approached. Our innovative, fully autonomous AI Production Engineer identifies and resolves complex system issues from start to finish, significantly enhancing engineering productivity.Founded by visionaries Spiros Xanthos and Mayank Agarwal, who are pioneers behind OpenTelemetry and led Splunk Observability, we are backed by a strong history with two successful exits to Splunk and VMware.Having raised over $150M from esteemed investors such as Lightspeed, Greylock, and Unusual Ventures, our roster includes notable individual backers like Jeff Dean (Chief Scientist, Google DeepMind), Thomas Dohmke (CEO, GitHub), Matt Garman (CEO, AWS), Reid Hoffman (Founder, LinkedIn), and Fei-Fei Li (Professor, Stanford).The RoleWe are on the lookout for a dynamic Growth & Demand Generation Marketer to spearhead high-velocity and high-quality campaign execution and strategy. Collaborating across demand generation, growth, product marketing management, marketing operations, events, and sales, you will convert strategic directives into captivating copy, assets, and channel-ready campaigns that resonate with our target buyer personas.As our programs are still evolving, you will have a real opportunity to shape their design. The ideal candidate is someone who thrives in a fast-paced environment, maintains organized workstreams, seamlessly integrates AI tools into their workflow, and can articulate strong insights on campaign performance.

About CodeRabbitAt CodeRabbit, we are at the forefront of research and development, dedicated to innovating human-machine collaboration systems. Our mission focuses on developing the next generation of AI-driven code reviewers, fostering a harmonious partnership between human creativity and advanced algorithms that far exceed the capabilities of any single engineer. By merging sophisticated language models with human insight, we aim to revolutionize the efficiency and quality of software development.About The RoleWe are seeking a dynamic Director of Demand Generation who will establish a consistent pipeline and a self-sustaining revenue stream for our developer-centric product. This role encompasses ownership of the entire demand generation system, from customer acquisition and conversion to lifecycle management and revenue generation.In this position, you will spearhead strategic initiatives and execution, while scaling operations through the recruitment and mentorship of a small, high-performance team. A hands-on approach is essential as you will engage with tools and workflows related to list building, enrichment, and orchestration, utilizing platforms like Clay.You will collaborate closely with teams across Product Marketing, Product Development, Sales, RevOps, and Design to translate technical value into user activation, growth, and revenue generation.ResponsibilitiesDemand Strategy and Targets: Lead marketing-sourced outcomes, focusing on Product Qualified Leads (PQLs), self-service revenue, and sales-assisted pipeline, while meeting quarterly targets and managing budget allocations.Campaign Leadership: Design and execute integrated campaigns across key use cases, segments, and personas, ensuring alignment of messaging, offers, and conversion paths with Product Marketing Managers and content teams.Channel Ownership: Oversee performance across various channels including paid search, paid social, retargeting, SEO, and collaborative marketing efforts with partners, optimizing successful strategies for scale.Funnel Management and Conversion Rate Optimization (CRO): Enhance conversion rates from initial clicks to signups or installations, leading landing page strategy and experimentation to improve conversion metrics.Lifecycle Management and Product-Led Growth (PLG): Work in tandem with Product and Growth teams to define activation events and PQL thresholds, developing lifecycle programs that boost time-to-value, retention, and expansion.Modern Outbound Workflows Using Clay: Create and manage enrichment and orchestration workflows through Clay, including account list building, scoring, personalization parameters, and CRM routing with safeguards.Measurement and Reporting: Establish clear stage definitions and dashboards to monitor success metrics, partnering with analytics teams for data-driven insights.

Welcome to Adyen At Adyen, we offer an integrated solution for payments, data, and financial products, serving renowned clients such as Meta, Uber, H&M, and Microsoft. Our platform stands out as the leading choice in financial technology, designed for those with ambitious goals. We foster a supportive environment where our team members can thrive and take ownership of their careers. Our motivated professionals tackle unique technical challenges at scale and collaborate to deliver innovative and ethical solutions that empower businesses to achieve their objectives faster. Join Us as a Senior Demand Generation Manager As a pivotal member of our team, you will spearhead multi-channel marketing initiatives aimed at engaging merchants across North America. Your strategic mindset and results-oriented approach will be crucial in driving campaigns that resonate with our target audience. Whether you possess a deep background in account-based marketing or excel at shaping narratives and translating audience insights into impactful demand programs, your ability to connect strategy with execution will elevate our demand generation efforts across the funnel. This hybrid position allows you to work from either our San Francisco or New York office, directly reporting to the Head of Marketing for Unified Commerce and Digital in North America.