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Demand Generation & Growth Marketing Manager, Channel Technical Programs

VerkadaSan Mateo, CA United States
On-site Full-time $135K/yr - $180K/yr

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Experience Level

Manager

Qualifications

Strategic Leadership: Act as the marketing lead for Channel Technical Programs, owning the strategy, budget, and roadmap to foster awareness, engagement, and growth. Provide strategic counsel to senior leadership on how marketing can enhance program adoption and partner success. Brand & Positioning: Develop and elevate the brand identity of Verkada’s partner technical programs, ensuring consistent messaging and positioning across all partner-facing interactions and digital platforms. Demand Generation: Create and implement data-driven demand generation strategies, including Account-Based Marketing (ABM) campaigns for key partners, to boost participation and certification rates across various regions. Integrated Campaign Management: Manage the comprehensive development, execution, and optimization of campaigns...

About the job

Who We Are

Verkada is revolutionizing the way organizations safeguard their personnel and premises with a cutting-edge, AI-powered platform. As a pioneer in cloud physical security, Verkada empowers organizations to enhance safety and operational efficiency through a unified software solution that encompasses video security, access control, air quality sensors, alarms, intercoms, and visitor management.

Over 30,000 organizations globally, including over 100 Fortune 500 companies, rely on Verkada as their physical security framework for streamlined management, intelligent control, and scalable deployments. Established in 2016, Verkada has experienced rapid growth, boasting 15 offices and a workforce of over 2,200 full-time employees.

About the Role

We are seeking a dynamic and strategic marketing professional to spearhead our Channel Technical Programs—including Technical Training & Certification, the Premier Services Network, Partner Community, Demo Program, and more. In this impactful role, you will drive growth and engagement for the technical programs that empower our most strategic partners across international markets.

As a vital member of our team, you will define go-to-market strategies, establish growth targets, and operationalize marketing efforts for scaling. With an emphasis on demand generation and the launch of innovative initiatives, you will help accelerate one of the fastest-growing segments of our business.

This position is perfect for a self-motivated individual who thrives in a fast-paced setting and is ready to take an active role in shaping high-impact programs from inception. If you possess technical acumen, are passionate about partner and customer success, and are excited about the opportunity to influence our strategic direction, we would love to connect with you.

About Verkada

Verkada is a leader in the cloud physical security space, providing organizations with a comprehensive and integrated approach to safety and efficiency through advanced technology. With a strong commitment to innovation and customer satisfaction, Verkada's solutions are trusted by thousands of organizations worldwide.

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