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Data Analytics & Business Intelligence (BI) Manager

WPP MediaBogota, Colombia
On-site Full-time

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Experience Level

Manager

Qualifications

Proven experience in data analytics and business intelligence, with a strong understanding of data governance and measurement frameworks. Expertise in advanced analytical modeling and predictive analytics. Strong leadership skills with the ability to inspire and drive collective efforts. Excellent communication and collaboration abilities. Experience with data visualization tools and platforms.

About the job

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With outstanding talent, reliable data and insights, and premier partnerships, all unified by our innovative marketing platform, WPP Open, we empower clients to navigate change, seize opportunities, and achieve transformational growth.

WPP Media operates as WPP's AI-driven media unit, seamlessly integrating media, data, and partnerships to deliver large-scale creative personalization. Through WPP Open and powered by Open Intelligence, clients gain visibility into the effectiveness of their media investments.

For more details, please visit wppmedia.com.

Role Summary and Impact

As the Data Analytics & Business Intelligence (BI) Manager, you will play a crucial role in converting complex data signals into actionable business insights. You will lead the development of comprehensive measurement strategies and optimize the data ecosystem. Your primary goal will be to ensure the traceability and quantifiable impact of media investments (paid, owned, and earned) on client growth, utilizing advanced attribution, incrementality, and predictive analytics models. This includes designing and executing 360-degree measurement frameworks, overseeing advanced analytical modeling, and establishing strong data governance through automated ETL processes.

About WPP Media

WPP Media is a global media collective that harnesses the power of creativity to build better futures for businesses and communities. We bring together the best platforms, people, and partners to unlock limitless growth opportunities.

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