About the job
FanDuel is looking for a Customer Growth Associate based in New York City to help strengthen customer engagement and support marketing initiatives within our Sportsbook vertical. This position sits within the Customer Growth team and works closely with departments including Promotions, Brand, Commercial, Marketing Technology, Data Sciences, Product, VIP, and Customer Service.
Role overview
This role focuses on driving retention programs and supporting revenue-focused marketing strategies. The Customer Growth Associate will help shape how we retain and engage players, using data-driven insights and close collaboration with teams across the company.
What you will do
- Work with Customer Growth Strategy Leadership to refine and improve retention programs, identifying new ways to increase customer retention, player value, and wallet share.
- Assist in developing strategies that enhance the lifecycle journey for new customers, guided by data insights and business priorities.
- Analyze customer data to validate campaign strategies and generate actionable insights for retention initiatives.
- Support the full development cycle of retention campaigns for new customers, coordinating with analytics, Marketing Technology, operations, and creative teams from concept through execution and review.
- Implement a test-and-learn approach by creating and managing testing plans, contributing to the team roadmap, and ensuring results are communicated and applied.
- Lead reporting on performance metrics and campaign effectiveness.
- Collaborate with stakeholders on campaigns, maintaining feedback loops and serving as a subject-matter expert on promotional and channel strategies.
- Track promotion costs and monitor expenditure trends to ensure budget accuracy, reporting discrepancies as needed.
- Develop expertise in our marketing technology stack (including CPP, Knime, and Data Warehouse) to support operational efficiency and platform performance.
This position offers the chance to help create memorable experiences for FanDuel customers while building expertise in customer growth and marketing technology.

