About the job
Join the Kaizen Gaming Team!
At Kaizen Gaming, the driving force behind Betano, we proudly stand as one of the largest GameTech firms globally, operating across 20 diverse markets. Our mission is to harness the latest technology to deliver unparalleled entertainment experiences to millions of loyal customers.
We are a vibrant, multicultural team of over 2,700 professionals from more than 40 nationalities, spread across three continents.
Recognized as one of the Best Workplaces in Europe and certified as a Great Place to Work in our offices, we assure you that no two days will be the same. Are you ready to unleash your potential?
About the Role
As a CRM Executive, you will partner with the CRM Manager to implement the CRM strategy for the Betano brand in Bulgaria, focusing on both Sportsbook and Casino products across multiple channels. Your mission will be to enhance customer engagement, drive growth in active players, and achieve retention and cross-sell goals for our Sportsbook and Casino offerings.
- Collaborate with the CRM Manager and HQ teams to craft a data-driven CRM strategy tailored to the local market, accounting for compliance, market dynamics, and competitive landscape.
- Design and implement personalized, targeted campaigns through various customer channels, including onsite messaging, email, SMS, and push notifications.
- Assist in the implementation of website banners, articles, and engaging stories.
- Monitor all lifecycle journey performances, recommend best practices for campaign optimization, and ensure timely updates.
- Oversee the development of visual creatives, ensuring they meet our high-quality standards and deadlines.
- Coordinate with stakeholders (CRM HQ, Content, Legal, Customer Service, Marketing) to align marketing strategies, deliverables, and compliance.
- Ensure smooth execution and delivery of campaigns, keeping stakeholders informed about performance metrics and outcomes.
- Stay abreast of competitors’ trends and initiatives to maintain our competitive edge.
- Proactively propose new ideas to optimize processes and enhance customer experiences across all channels.
- Identify customer touchpoints and ensure effective communication strategies are in place.

