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Creative Strategist - DTC eCommerce Marketing

Careers Activate TalentRemote — Mexico
Remote Full-time

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Experience Level

Experience

Qualifications

To be successful in this role, you should have:A proven track record in creative strategy, specifically in direct-response marketing. Experience with DTC eCommerce brands. Strong analytical skills and proficiency in data interpretation. Excellent scriptwriting and communication skills. A collaborative mindset and the ability to work effectively in a team-oriented environment.

About the job

Join our dynamic team as a Creative Strategist with a keen focus on direct-response marketing! You will be instrumental in crafting and executing high-impact advertising creatives for a fast-growing DTC eCommerce brand.

In this role, you will create scroll-stopping, conversion-centric ad creatives for various paid social media platforms. The ideal candidate will possess a strong understanding of the intersection between data analytics, consumer psychology, and compelling storytelling to design ads that generate measurable revenue.

Collaborate closely with media buyers, video editors, and UGC creators to brainstorm creative concepts, craft scripts, assess performance metrics, and refine successful formats continuously.

Key Responsibilities

Cross-Industry Research

Conduct research on top-performing advertisements across diverse sectors (such as finance, health, home goods, etc.) and adapt winning hooks, formats, and storytelling methods into effective creatives.

Adjacent Industry Ideation

Continuously evaluate trends in cooking, kitchen technology, home goods, and related consumer product sectors to derive creative angles and messaging opportunities.

Competitive Intelligence

Monitor competitors and analyze their best-performing creatives to uncover trends, messaging strategies, and unique opportunities for differentiation.

Internal Creative Performance Analysis

Assess internal ad performance to determine why certain creatives succeed or fail, identifying repeatable creative frameworks and patterns.

Customer Insight Mining

Extract valuable insights from customer reviews, support tickets, ad comments, and social feedback to uncover objections, motivations, and language that enhance messaging effectiveness.

Scriptwriting & Creative Briefs

Develop persuasive scripts and comprehensive creative briefs for UGC creators and video editors.

UGC Creator Direction

Review submitted footage and provide constructive feedback regarding:

  • Lighting and composition
  • Product presentation
  • Energy and delivery
  • Script accuracy

Ensure only high-quality footage proceeds to production.

Video Editor Collaboration

Provide editors with complete context for scripts and concepts, and review final cuts with a strong emphasis on engaging hooks and conversion potential.

Media Buyer Collaboration

Partner closely with media buyers to analyze performance data and iterate on successful creatives while testing new strategies.

About Careers Activate Talent

Careers Activate Talent is dedicated to fostering innovative marketing strategies for DTC eCommerce brands. We believe in the power of creativity, data, and consumer insights to drive business growth. Join us in making impactful advertising that resonates with audiences.

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