About the job
Fay operates at the intersection of nutrition and preventative healthcare, building an AI-driven platform that connects healthcare providers, patients, and payers. The company’s B2B2C marketplace equips dietitians to deliver accessible nutrition services, supports patients in managing their health, and helps payers encourage healthier populations. With strong backing from investors including General Catalyst, Forerunner, 1984, and Goldman Sachs, Fay continues to grow rapidly in the health tech sector. The long-term vision includes expanding beyond nutrition into broader preventative health and wellness.
Role overview
The Chief Financial Officer will join Fay’s executive team during a pivotal growth period. This is not a ground-up build; the company is already established and scaling quickly. The CFO will partner closely with the CEO, reinforcing Fay’s financial foundation and supporting expansion toward becoming a $500 million to $1 billion brand in preventative care.
What you will do
- Performance driven scaling: Own Fay’s financial model, deeply understand unit economics, payer dynamics, and margin drivers. Identify and monitor key performance indicators, and advise the leadership team on strategic decisions using performance insights.
- Fortifying financial infrastructure: Implement GAAP protocols, internal controls, and consistent reporting practices. Oversee disciplined monthly financial closes and prepare board-ready materials that align with annual objectives, all while minimizing unnecessary bureaucracy.
- Collaborative partner: Present complex financial data in clear, actionable terms to guide decisions on spending, growth opportunities, marketing ROI, and capital allocation. Foster clarity and focus in a results-oriented environment.
- Capital strategy development: Shape and refine Fay’s capital strategy to support ambitious growth goals.
Location
This role is based in New York City or San Francisco.

