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Channel Marketing Manager for EMEA

AvePointLondon, United Kingdom
On-site Full-time

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Experience Level

Experience

Qualifications

Qualifications:Proven experience in channel marketing or related fields. Strong understanding of product marketing principles. Excellent communication and collaboration skills. Ability to manage multiple projects simultaneously and work cross-functionally. Strong analytical skills to measure campaign effectiveness and ROI.

About the job

Channel Marketing Manager, EMEA

Based in London

Role Overview

The Channel Marketing Manager for EMEA will be instrumental in enhancing and expanding our channel partner ecosystem throughout the region. This role entails the strategic planning, creation, orchestration, and optimization of multi-touch marketing campaigns aimed at partner recruitment, as well as cross-selling and upselling initiatives. Close collaboration with channel teams across EMEA and alignment with US and ANZ counterparts is essential to ensure the delivery of globally aligned, yet regionally pertinent channel initiatives.

This dynamic position requires interaction with Channel Sales Leaders, Partner Managers, Channel Marketing, Channel Product Marketing, Learning & Development, and Digital Marketing teams. The ideal candidate will possess a robust background in campaign development paired with a solid understanding of product marketing to aid in the creation of high-quality campaign materials.

 

Key Responsibilities

Campaign Strategy & Planning (30% Workload)

  • Design marketing campaigns focused on partner recruitment, cross-selling, and upselling across the EMEA region.
  • Align campaign strategies with global channel priorities, ensuring consistency with teams in the US and ANZ.
  • Global Campaign Localization & Enablement: Adapt high-level messaging and product go-to-market (GTM) strategies into partner-ready campaigns. This involves collaboration with regional marketing and partner sales teams to ensure cultural and market relevance across key global territories.
  • Partner Segmentation & Targeting: Identify which campaigns and assets are most relevant for various partner types (e.g., VARs, SIs, MSPs) or specific partner tiers to ensure a targeted and high-value approach.
  • Content and Asset Strategy: Outline the necessary campaign materials (e.g., co-branded landing pages, email templates, social media kits, solution briefs, demo videos) required for partners to execute successful campaigns.

Campaign Development & Orchestration (45% Workload)

  • Manage the complete campaign creation process, including messaging, asset planning, content development, and selection of channel mix (email, web, social media, partner portals, events, etc.).
  • Collaborate closely with Channel Product Marketing to develop key campaign assets such as datasheets, guides, landing pages, outreach, and curated content for partner audiences. Create comprehensive campaign-in-a-box kits containing all necessary resources for effective execution.

About AvePoint

AvePoint is a leading provider of SaaS solutions that optimize the collaboration and productivity of organizations through advanced data management and protection tools. Our commitment to innovation and excellence enables us to empower partners and customers across the globe.

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