About the job
About Vinterior
Vinterior serves as the premier online marketplace for vintage and antique furniture, seamlessly connecting discerning buyers with the finest independent sellers across the UK and Europe. Our brand thrives on creativity, storytelling, and exceptional interior design. We are seeking a dynamic and proactive Brand Manager to oversee our brand operations during a maternity cover period. This fixed-term contract will last a minimum of 6 months and may extend up to 12 months. The ideal candidate will be senior, creative, and highly organized, comfortable managing brand, PR, content, and partnerships from start to finish.
The Role
As the Operational Brand Manager, you will be the primary ambassador for the Vinterior brand, ensuring creative consistency and commercial effectiveness across press, partnerships, content, campaigns, and customer interactions. This hands-on position entails managing multiple projects and paying close attention to detail while collaborating closely with our Creative Lead, Content Manager, Growth Manager, and PR team, giving you genuine ownership of brand representation.
Key Responsibilities
Brand, PR & Partnerships
- Lead brand partnerships from ideation through execution and reporting.
- Oversee shoot production for partnerships, paid social, and brand campaigns in collaboration with the Creative Lead.
- Engage with key stakeholders internally and externally, including partners and our PR agency.
- Develop compelling press stories, angles, and interviews, with a deep understanding of media engagement.
- Establish key press objectives and support the PR Agency with required materials such as press releases and story angles.
- Ensure the Vinterior brand maintains high standards and consistency across all activities.
Copywriting & Campaigns
- Serve as a confident brand copywriter across various platforms including press, paid social, email (both broadcast and automated), web, and long-form editorial.
- Manage the brand voice across customer-facing interactions, aiding the broader team, including product marketing as needed.
- Oversee the brand/content calendar, assisting the Content Manager with ideation and innovative content themes.
- Create and manage content for paid social in partnership with Creative and Growth teams.
- Develop campaign initiatives for sales and peak seasons, encompassing copy, visual direction, and asset creation.
- Take charge of the homepage with support from Creative, ensuring monthly updates of copy and imagery.
Editorial & Content Hub
- Lead and enhance Vinterior’s Content Hub.
- Draft, upload, and publish editorial content using AI tools for efficient workflow.
- Commission and manage freelance journalists and contributors.
- Ensure streamlined workflows and a consistent publishing schedule.
- Collaborate with the Growth Manager to analyze content performance and optimize accordingly.

