About the job
Maker Lab brings together decentralized, technology-focused marketing teams that work side by side with clients from the start. The team’s expertise spans analytics, content, and digital marketing, integrating seamlessly with client strategies.
Role overview
The Brand Integration & Content Manager leads collaborations with well-known creators, public figures, and international brands. This position combines brand strategy and content management, driving co-branded campaigns that leave a lasting impression. Building strong, effective partnerships and delivering impactful content are central to this role.
What you will do
- Develop and manage relationships with creators, broadcast networks, and global brands.
- Translate partnership agreements into detailed plans with clear timelines and responsibilities.
- Ensure all project deliverables are completed on time and meet agreed outcomes.
- Champion Maker Lab’s values and reputation throughout every partnership.
- Oversee the representation of Maker Lab’s products and services in partner content and experiences.
- Create and maintain a Brand Integration guide to support negotiations and partnership management.
- Work closely with brand and creative teams to uphold visual and communication standards, identifying and addressing potential public risks early.
- Plan and manage a content calendar that transforms commercial partnerships into compelling stories across various channels.
- Produce content tailored to each partnership, including joint reports, thought leadership, and behind-the-scenes features.
- Lead the production, editing, and oversight of high-quality content with both internal and external creative teams.
- Serve as the primary contact for partners on all content, operations, and execution matters.
- Coordinate creative requests, feedback, and approvals between partners and internal teams.
- Collaborate with Marketing, Brand, Creative, Media, Communications, and Measurement teams to ensure alignment.
- Maintain clear communication to prevent duplicated work or confusion.
- Set KPIs for partnership content, such as reach and engagement, and ensure tracking is in place before launch.
- Identify potential challenges, including delays or creative disagreements, and propose solutions quickly.
- Review campaign results, gather insights, and recommend improvements for future projects.
Requirements
- Bachelor's degree or equivalent experience.
- Minimum of 8 years in brand management, content strategy, or integrated marketing, preferably within technology, media, or entertainment sectors.
- Strong communication and interpersonal skills.
- Proven experience managing complex partnerships and achieving results.
- Analytical mindset with strategic thinking abilities.
Location
This role is based in Gurugram, Haryana, India.
