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Bespoke Advertising Director - Wallpaper

Future PLCLondon, England, United Kingdom
Hybrid Full-time £75K/yr - £90K/yr

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Experience Level

Senior Level Manager

Qualifications

Proven experience in luxury advertising, strong understanding of premium brand dynamics, proficiency in integrated marketing, ability to build and lead teams, excellent communication skills, and strategic media planning expertise.

About the job

Join the prestigious Wallpaper's Commercial Advertising Sales Team as the Bespoke Advertising Director, leading the Creative Solutions team for one of the world's most iconic design and lifestyle brands. In this role, you will play a pivotal part in shaping the future of a brand renowned for its creativity, innovation, and luxury.

Key Responsibilities

Reporting directly to the Head of Commercial, you will craft and implement creative branded content strategies that resonate with our discerning audience and premium clientele. With a profound understanding of Wallpaper's legacy and its esteemed global reputation in design, architecture, art, and lifestyle, you will ensure that all commercial initiatives are in harmony with the brand's values.

Your expertise will inspire and lead a high-performing creative team to develop innovative, bespoke solutions for clients, championing creative excellence across:

  • Branded content
  • Social media and influencer marketing
  • Events and experiential activations
  • Video and audio storytelling
  • Book design and publishing

Qualifications That Will Set You Apart

  • Proven experience in the luxury advertising sector, with a keen understanding of the distinct needs and expectations of premium clients and audiences.
  • In-depth knowledge of premium brands and their target audiences, preferably with experience in design, lifestyle, or related markets.
  • Ability to analyze the broader media landscape and collaborate across functions to maximize revenue opportunities and achieve organizational objectives.
  • Expertise in developing and executing integrated marketing strategies for high-value contracts (£100k+).
  • Experience in building, scaling, and leading teams within a matrix organization, with a vision for team growth and development in the coming years.
  • Exceptional communication skills to connect persuasively with diverse audiences, including senior stakeholders and key clients.
  • Comprehensive understanding of partnerships, digital media, branded content, premium programmatic advertising, and strategic media planning.

What We Offer

The anticipated salary range for this position is £75,000 - £90,000. This is a hybrid role based in our London office, with three days in-office and two days working from home.

Additional benefits include:

  • Uncapped leave, reflecting our trust in your ability to manage your workload.
  • Profit-sharing bonuses when we achieve our targets.
  • Referral bonuses for bringing friends to the team.
  • Well-being support through our Colleague Assistance Programs.
  • Opportunity to purchase shares in Future through our Share Incentive Plan.

This position is classified at internal job family level C4.

About Future PLC

Future PLC is a global leader in specialist media, employing over 3,000 professionals across more than 200 media brands, dedicated to delivering exceptional content and connections for our audiences.

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