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B2B Digital Marketing Specialist

Remote Full-time

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Experience Level

Experience

Qualifications

QualificationsProven experience in B2B digital marketing, preferably within the travel or tourism sector. Strong proficiency in content creation, copywriting, and digital marketing tools. Exceptional analytical skills and ability to interpret data to inform marketing strategies. Excellent communication and interpersonal skills, with a collaborative mindset. Bachelor's Degree in Marketing, Business, or a related field is preferred.

About the job

About Project Expedition

Project Expedition is a dynamic and rapidly expanding travel and tourism startup, dedicated to connecting individuals with premier tours and activities globally. Our mission is to deliver unparalleled service and support to our clients. We are on the lookout for a B2B Digital Marketing Specialist who will collaborate closely with our Sales Team to drive company objectives and enhance client engagement through diverse digital marketing strategies.

The ideal candidate will showcase a remarkable design sensibility and proficiency in crafting compelling content and messaging that resonates with our brand identity and offerings, fostering growth and engagement.

Key Responsibilities

  1. Strategic Digital Marketing
    Uncover growth opportunities in the travel sector through thorough market analysis. Formulate and implement comprehensive marketing strategies aimed at boosting growth, engagement, and revenue. Take ownership of campaign execution from conception to delivery while ensuring adherence to deadlines and objectives. Proactively research and suggest strategic marketing assets and initiatives that align with Project Expedition’s sales objectives.

  2. Content Creation & Campaign Execution
    Generate high-quality initial drafts of content and marketing materials with minimal revisions. Develop, curate, and oversee content across social media platforms, email marketing campaigns, webinars, training resources, and website updates. Ensure messaging aligns with the specific needs of agencies and overall market demand while maintaining brand consistency.

  3. Sales & Growth Alignment
    Deliver on team “Sales Goals” initiatives with complete accountability and punctual delivery. Support agency-level growth strategies and foster high-value advisor engagement, including engaging key accounts for webinar participation. Identify opportunities to broaden reach, accelerate revenue, and reinforce advisor relationships.

  4. Performance & Optimization
    Analyze and enhance open rates, click-through rates, and overall campaign performance to surpass industry standards. Ensure timely delivery of all assets related to weekly, monthly, and agency-specific projects. Balance responsibilities across B2B content execution, market research, and targeted outreach efforts.

  5. Advisor & Partner Engagement
    Oversee communication with travel advisors and partners, ensuring prompt responses and effective relationship management. Address advisor inquiries within 24 hours and manage escalations with urgency. Contribute valuable insights regarding market trends and supply chain dynamics.

About Project Expedition

Project Expedition is an innovative startup in the travel and tourism industry, focused on providing exceptional experiences by connecting travelers with top-tier tours and activities worldwide. Our commitment to outstanding service and support sets us apart in the marketplace.

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