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Associate Vice President of MarTech & Digital Analytics

RAKBANKDubai
On-site Full-time

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Experience Level

Senior Level Manager

Qualifications

Ideal Candidate Profile:Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field. Minimum of 8 years of progressive experience in digital marketing, with a strong emphasis on analytics, website management, and mobile app marketing. Demonstrated expertise in SEO strategy, pixel implementation, and methodologies for A/B testing. Hands-on experience with tools such as Google Analytics 4, Power BI, Google Data Studio, and various CMS platforms. Extensive knowledge of mobile app measurement tools, particularly AppsFlyer. Familiarity with tools like Optimizely for experimentation and optimization. Strong technical skills in campaign tracking and tag management. Outstanding collaboration and communication abilities to work effectively with cross-functional teams and external partners. A data-driven mindset with the capability to convert insights into effective strategies.

About the job

Join us as the Associate Vice President of MarTech & Digital Analytics, where you will lead the charge in our digital transformation journey. Your role will center around driving innovation, elevating customer experiences, and achieving tangible business outcomes through effective marketing technology and data analytics strategies.

Key Responsibilities:

  • Develop and implement a forward-looking digital strategy that aligns with the bank’s growth goals, utilizing MarTech and analytics to enhance digital acceleration.
  • Lead the assessment, implementation, and optimization of Marketing Technology platforms to ensure they integrate seamlessly with marketing efforts.
  • Oversee the complete digital analytics function—gathering, interpreting, and converting data into actionable insights that inform marketing campaigns and improve user experiences.
  • Manage the bank’s website operations, ensuring CMS governance, effective workflow management, and prompt content updates to facilitate a smooth digital experience.
  • Employ tools such as Google Analytics to derive insights and enhance campaign and website performance through data-driven approaches.
  • Create and sustain interactive dashboards and visualizations using Power BI and Looker Studio to track KPIs and drive strategic decisions.
  • Direct the marketing of the bank’s mobile app using AppsFlyer—onboarding partners, generating insights, and optimizing app performance.
  • Collaborate with SEO agencies and internal teams to enhance the bank’s digital presence across web and local search platforms.
  • Ensure precise campaign tracking and data integrity by managing tag deployment and UTM implementation through Google Tag Manager.

About RAKBANK

At RAKBANK, we are committed to cultivating a culture of innovation, development, and excellence. More than just a bank, we are a vibrant community that thrives on teamwork, advanced solutions, and the highest standards of governance. Become a part of our mission to shape the future of RAKBANK!

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