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APAC Marketing Lead

FormlabsSingapore
On-site Full-time

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Experience Level

Senior

Qualifications

What You Bring:5+ years of regional marketing experience in a global B2B product company. Diverse expertise in marketing disciplines including content development, brand strategy, channel marketing, and demand generation. Fluent in English with additional proficiency in Chinese, Korean, or Japanese considered a plus. Proficiency with tools such as Google/Baidu Analytics, Website CMS, Salesforce/CRM, and Marketing Automation platforms. Strong analytical skills to identify trends, opportunities, and challenges, enabling data-driven decision-making. Creative thinker with a results-oriented approach. A collaborative team player dedicated to achieving goals.

About the job

Join Formlabs, a pioneering force in the 3D printing industry, as we seek an outstanding APAC Marketing Lead to transform how designers, engineers, researchers, manufacturers, and artists interact with our cutting-edge professional 3D printers. Located in the vibrant city of Singapore, this role is designed for a senior marketer with an entrepreneurial spirit, ready to elevate Formlabs' brand visibility and accelerate our market expansion across diverse sectors.

The Role:

  • Craft comprehensive marketing strategies that align Formlabs with our Channel Partners, targeting the manufacturing, dental, and medical industries.
  • Lead regional PR efforts, brand positioning, and awareness campaigns to reinforce Formlabs' market leadership in professional 3D printing.
  • Work closely with global product marketing, content, and translation teams to produce engaging materials tailored to our customers and partners.
  • Design and execute effective regional channel programs, equipping channel partners with impactful marketing resources.
  • Engage directly with customers to collect insights and create compelling user success stories from various industries.
  • Establish and track key regional marketing KPIs and OKRs, focusing on channel performance, web traffic, and user engagement metrics.
  • Oversee the APAC marketing team and actively participate in the APAC leadership team.

About Formlabs

Formlabs is revolutionizing the 3D printing landscape, enabling designers, engineers, researchers, manufacturers, and artists to harness advanced technology. Our commitment to innovation and excellence defines our team and our products.

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