About the job
Join Formlabs, a pioneering force in the 3D printing industry, as we seek an outstanding APAC Marketing Lead to transform how designers, engineers, researchers, manufacturers, and artists interact with our cutting-edge professional 3D printers. Located in the vibrant city of Singapore, this role is designed for a senior marketer with an entrepreneurial spirit, ready to elevate Formlabs' brand visibility and accelerate our market expansion across diverse sectors.
The Role:
- Craft comprehensive marketing strategies that align Formlabs with our Channel Partners, targeting the manufacturing, dental, and medical industries.
- Lead regional PR efforts, brand positioning, and awareness campaigns to reinforce Formlabs' market leadership in professional 3D printing.
- Work closely with global product marketing, content, and translation teams to produce engaging materials tailored to our customers and partners.
- Design and execute effective regional channel programs, equipping channel partners with impactful marketing resources.
- Engage directly with customers to collect insights and create compelling user success stories from various industries.
- Establish and track key regional marketing KPIs and OKRs, focusing on channel performance, web traffic, and user engagement metrics.
- Oversee the APAC marketing team and actively participate in the APAC leadership team.

