About the job
Join the revolution in the 3D printing industry by becoming part of Formlabs, a leader in innovative professional 3D printing technology. We are seeking a dynamic and experienced APAC Channel Marketing Manager to spearhead our marketing strategies throughout the Asia-Pacific region. This role involves enhancing the visibility of Formlabs printers among designers, engineers, researchers, manufacturers, and artists globally. If you have a strong entrepreneurial spirit and a deep understanding of sales and marketing strategies, we encourage you to apply.
This position is located at our office in Singapore.
Key Responsibilities:
- Craft comprehensive marketing strategies that align Formlabs' initiatives with our Channel Partners in sectors such as manufacturing, dental, and medical.
- Lead regional public relations and brand positioning efforts to maintain Formlabs' reputation as a market leader in professional 3D printing.
- Work collaboratively with global product marketing, content, and translation teams to produce engaging content tailored for our customers and partners.
- Develop and execute regional channel programs, equipping channel partners with impactful marketing materials.
- Engage with customers to gather insights on their usage of Formlabs printers and develop narrative case studies illustrating customer success across various industries.
- Establish and monitor key performance indicators (KPIs) and objectives and key results (OKRs) related to channel performance, web traffic, user engagement, and other metrics.
- Oversee the APAC marketing team and contribute to the APAC leadership team.

