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Account Manager - Paid Social

WPP MediaLondon, United Kingdom
On-site Full-time

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Qualifications

Proven experience in paid social media management, with a strong understanding of various social platforms and advertising tools. Excellent analytical skills with the ability to interpret data and provide actionable insights. Exceptional communication and presentation skills, capable of engaging both internal teams and clients. Strong organizational skills and the ability to manage multiple accounts simultaneously. Proficiency in Microsoft Excel and familiarity with reporting tools. Ability to work collaboratively within a team-oriented environment.

About the job

About WPP Media

WPP is a leading creative transformation company dedicated to harnessing the power of creativity to foster positive change for our people, planet, clients, and communities. For more insights, visit wpp.com.

WPP Media serves as WPP’s global media collective, bringing together the finest platforms, talent, and partnerships to unlock boundless growth opportunities in an omnipresent media landscape. Discover more at wppmedia.com.

About WPP & OpenMind

OpenMind, a WPP initiative, is an integrated agency model leveraging cross-disciplinary talent to propel Nestlé’s media transformation across Europe. Central to this initiative is cutting-edge data and technology, powered by WPP’s AI investments, aimed at optimizing Nestlé’s media spend.

Role Overview

As an Account Manager, you will collaborate closely with your Account Director and the Global Hub team to oversee the daily operations of one or more client accounts. Your responsibilities will encompass a variety of critical areas:

Campaign Management

  • Design comprehensive paid social media strategies and supporting materials that align with client goals and KPIs, articulating the rationale for campaign tactics (channels, budget, audience, formats, etc.) to both internal and external stakeholders.
  • Lead the end-to-end implementation of paid social campaigns across multiple social platforms, providing guidance to junior team members as needed. Utilize advanced features such as bid strategies and third-party optimization tools to drive client success.
  • Ensure consistent quality assurance (QA) checks are performed by all team members involved with the account, both locally and at the Global Hub, to maintain adherence to best practices.
  • Monitor campaign performance and pacing to ensure all activities meet expectations, troubleshooting and optimizing as needed to enhance effectiveness.
  • Collaborate with Executives, Senior Executives, and the Global Hub team to prepare detailed and accurate weekly/monthly performance reports, often utilizing Microsoft Excel, and lead client calls to present results.
  • Draft insightful performance commentaries that deliver valuable insights and actionable recommendations to clients, identifying trends and advising on necessary adjustments to capitalize on or mitigate these trends.

About WPP Media

WPP Media is at the forefront of creative transformation, uniting the finest minds and technologies to revolutionize how brands connect with audiences. As part of WPP, we are committed to building a sustainable future through innovation and creativity, making a significant impact on our clients and communities worldwide.

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