About the job
About WPP Media
WPP serves as a trusted growth partner for the world's foremost brands. By combining exceptional talent, reliable data, and strategic partnerships through our groundbreaking marketing platform, WPP Open, we empower clients to navigate change, seize opportunities, and achieve transformative growth.
As WPP's AI-driven media operating unit, WPP Media integrates media, data, and partnerships to create tailored solutions at scale. By leveraging WPP Open and powered by Open Intelligence, clients can gain insight into the effectiveness of their media investments.
For further information, visit wppmedia.com.
Role Overview and Significance
The Account Manager for Paid Social is essential in overseeing and enhancing campaigns while crafting social strategies that not only meet but surpass client expectations, whether they focus on branding or ROI. Collaborating closely with the Social Account Manager and the Global Operations Centre, you will implement leading social strategies and provide data-driven insights.
Key Responsibilities:
Campaign Management
- Oversee the execution, management, and daily optimization of campaign activities to ensure that client objectives and KPIs are met.
- Develop comprehensive media plans aimed at achieving designated KPIs.
- Familiarize yourself with products and solutions available within WPP that are relevant to client needs.
- Take responsibility for specific elements of client testing plans, suggesting innovative testing ideas and methodically planning, executing, and evaluating tests.
Client and Partner Management
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