Account Director, Paid Social

About WPP MediaWPP serves as a trusted growth partner for the world's foremost brands. By combining exceptional talent, reliable data, and strategic partnerships through our groundbreaking marketing platform, WPP Open, we empower clients to navigate change, seize opportunities, and achieve transformative growth.As WPP's AI-driven media operating unit, WPP Media integrates media, data, and partnerships to create tailored solutions at scale. By leveraging WPP Open and powered by Open Intelligence, clients can gain insight into the effectiveness of their media investments.For further information, visit wppmedia.com.Role Overview and SignificanceThe Account Manager for Paid Social is essential in overseeing and enhancing campaigns while crafting social strategies that not only meet but surpass client expectations, whether they focus on branding or ROI. Collaborating closely with the Social Account Manager and the Global Operations Centre, you will implement leading social strategies and provide data-driven insights.Key Responsibilities:Campaign ManagementOversee the execution, management, and daily optimization of campaign activities to ensure that client objectives and KPIs are met.Develop comprehensive media plans aimed at achieving designated KPIs.Familiarize yourself with products and solutions available within WPP that are relevant to client needs.Take responsibility for specific elements of client testing plans, suggesting innovative testing ideas and methodically planning, executing, and evaluating tests.Client and Partner Management...

About UsSINE Digital stands at the forefront of media, technology, and insights within the live entertainment sector. With strategically located offices in London and New York, we collaborate with premier cultural institutions and renowned global brands to spearhead digital and AI transformations. Our data-driven marketing strategies are designed to enhance ticket sales, amplify brand visibility, and foster deeper audience connections.Our esteemed clientele includes some of the most celebrated productions in the West End and Broadway, as well as prestigious cultural organizations like The Royal Ballet & Opera, Nederlander Theatres, LW Theatres, LW Tickets, and The Royal Court.About the RoleAs the Paid Social Media Account Manager, you will be instrumental in crafting and implementing SINE Digital's paid social strategies. Reporting directly to a Senior Manager, you will be recognized as a channel specialist—driving innovation, ensuring adherence to best practices, and delivering exceptional performance across various social platforms. Your expertise is crucial for the continued evolution of our Paid Social offerings, fostering growth and innovation.This role demands a robust understanding and experience in direct client engagement, strategizing, and managing digital campaigns across a spectrum of social media channels, including Meta, TikTok, Snapchat, Pinterest, Reddit, and LinkedIn.Key ResponsibilitiesOversee complete campaign management from setup to optimization and reporting on key social platforms.Ensure all campaigns comply with best practices through frequent quality assurance and performance evaluations.Create and present strategic paid social media plans that align with client KPIs and budgets.Clearly communicate the rationale behind proposed campaign strategies (channels, budget, audience targeting, formats, etc.) to both internal and external stakeholders.Generate detailed weekly/monthly performance reports that offer actionable insights to clients.Utilize in-platform and third-party analytics tools to translate data into insights.Identify and promote opportunities for testing and innovation, fostering a culture of exploration and learning.Stay informed of emerging trends, formats, and features on platforms to enhance campaign performance and educate stakeholders on the evolving Paid Social landscape.Manage the onboarding and account setup processes, ensuring timely completion of deliverables and asset management.Client Relationship ManagementDevelop and sustain strong relationships with clients, serving as a trusted advisor in strategic discussions.Present campaign outcomes, insights, and growth recommendations to clients.

Are you an ambitious and analytical individual looking to take your career in paid social media to the next level? At drool, we are seeking a passionate Paid Social Manager to drive the execution and operational management of our paid media channels, predominantly focusing on Meta, while also working with Google, Pinterest, and TikTok. This role is execution-driven and hands-on, encompassing responsibilities such as campaign setup, maintaining account hygiene, delivering reliable reporting, and supporting disciplined testing.As a key member of our growth team, you will report directly to the Head of Growth and collaborate closely with the Creative Strategist to ensure campaigns are launched accurately, data is reliable and actionable, and the accounts remain organized and scalable in line with increasing spend and testing volumes.This position is ideal for someone who has moved beyond the entry-level stage, possesses strong analytical skills, and is eager to evolve into a more autonomous performance role in the future.Key ResponsibilitiesCampaign Execution & OwnershipLead the comprehensive execution of campaigns across Meta, from initial build to launch, ensuring accurate setup across objectives, budgets, targeting, placements, exclusions, and tracking.Establish and maintain a clear, scalable account structure based on region, funnel stage, audience type, and creative format.Oversee pre-launch QA and ongoing account quality, proactively identifying and resolving setup, delivery, or structural issues.Creative OperationManage the precise launch, rotation, and lifecycle of creative assets throughout campaigns.Monitor creative performance and status (live, testing, fatigued, paused) and proactively highlight insights or issues.Work closely with the Creative Strategist to ensure creative tests are executed accurately, punctually, and yield actionable insights.Performance & OptimizationTrack daily and weekly performance across paid channels, ensuring consistent and reliable reporting.Identify anomalies, inefficiencies, or performance risks proactively.Support structured testing and light optimization within established frameworks, acting as a trusted second set of eyes on account changes and performance trends.

About WPPWPP serves as the trusted growth partner for some of the world’s most influential brands. We harness cutting-edge media intelligence, innovative data solutions, unparalleled creativity, advanced production capabilities, transformative enterprise solutions, and expert strategic advice within a single organization. Powered by exceptional talent and our dynamic marketing platform, WPP Open, we empower our clients to navigate change, seize opportunities, and achieve transformative growth. For more information, visit WPP.com.1096 – Account Director – Paid SocialAbout WPP MediaWPP Media represents WPP’s global media collective. In an era where media permeates every aspect of life, we unite leading platforms, talented individuals, and strategic partners to unlock limitless growth opportunities. Learn more at wppmedia.com.Role Summary and ImpactThe Social Account Director will play a pivotal role in managing and optimizing client campaigns while crafting social strategies that surpass expectations, whether focused on branding or ROI. Collaborating closely with the Senior Associate Director and Global Operations Centre, you will implement best-in-class social strategies and derive valuable insights through data analysis.Key Responsibilities:Campaign ManagementOversee the implementation, management, and daily optimization of campaign activities to achieve client objectives and KPIs.Effectively create media plans targeting specific KPIs.Understand and leverage products and solutions developed within the group that are relevant to clients.Take ownership of testing plans for clients and propose innovative testing ideas, including planning, executing, and evaluating tests with precision.Client and Partner ManagementDesign and create comprehensive social strategies for your client portfolio, ensuring their needs are met with creativity and efficiency.

About WPP MediaWPP is a leading creative transformation company dedicated to harnessing the power of creativity to foster positive change for our people, planet, clients, and communities. For more insights, visit wpp.com.WPP Media serves as WPP’s global media collective, bringing together the finest platforms, talent, and partnerships to unlock boundless growth opportunities in an omnipresent media landscape. Discover more at wppmedia.com.About WPP & OpenMindOpenMind, a WPP initiative, is an integrated agency model leveraging cross-disciplinary talent to propel Nestlé’s media transformation across Europe. Central to this initiative is cutting-edge data and technology, powered by WPP’s AI investments, aimed at optimizing Nestlé’s media spend.Role OverviewAs an Account Manager, you will collaborate closely with your Account Director and the Global Hub team to oversee the daily operations of one or more client accounts. Your responsibilities will encompass a variety of critical areas:Campaign ManagementDesign comprehensive paid social media strategies and supporting materials that align with client goals and KPIs, articulating the rationale for campaign tactics (channels, budget, audience, formats, etc.) to both internal and external stakeholders.Lead the end-to-end implementation of paid social campaigns across multiple social platforms, providing guidance to junior team members as needed. Utilize advanced features such as bid strategies and third-party optimization tools to drive client success.Ensure consistent quality assurance (QA) checks are performed by all team members involved with the account, both locally and at the Global Hub, to maintain adherence to best practices.Monitor campaign performance and pacing to ensure all activities meet expectations, troubleshooting and optimizing as needed to enhance effectiveness.Collaborate with Executives, Senior Executives, and the Global Hub team to prepare detailed and accurate weekly/monthly performance reports, often utilizing Microsoft Excel, and lead client calls to present results.Draft insightful performance commentaries that deliver valuable insights and actionable recommendations to clients, identifying trends and advising on necessary adjustments to capitalize on or mitigate these trends.

Bloom & Wild Group is looking for a Paid Social Media Manager to help shape and drive our digital marketing efforts from our London office. As Europe’s largest direct-to-consumer flower business and a certified B Corp™, we focus on thoughtful gifting and sustainable practices, with a growing portfolio that now includes brands like bloomon and Bergamotte. Our digital marketing team plays a central role in expanding our reach and building lasting relationships with customers. This position centers on crafting and executing paid social campaigns that support both customer acquisition and retention across multiple brands and markets. Role overview The Paid Social Media Manager will lead the strategy and day-to-day execution of paid social campaigns for Bloom & Wild and bloomon. The role involves collaborating closely with teams across acquisition, retention, brand, creative, business intelligence, and product to gather insights and optimize performance. Reporting to the Head of Acquisition, this is a high-responsibility position with a focus on media buying, creative direction, and operational excellence. What you will do Develop and refine the paid social strategy across multiple European markets Drive both acquisition and retention through structured testing and proactive planning Utilize AI-driven tools and processes to improve campaign outcomes Collaborate with internal teams to extract insights and enhance campaign effectiveness Stay organized and ahead of trends in a multi-brand, multi-market environment What we’re looking for Experience managing paid social campaigns, ideally across several markets or product categories Strong organizational skills and a proactive approach to campaign planning Comfort working with cross-functional teams and extracting actionable insights Interest in creative strategy and operational excellence

WPP Media is WPP's AI-driven media operating unit, combining media, data, and partnerships to deliver creative personalization at scale. Through the WPP Open platform and Open Intelligence, clients gain clear insights into the effectiveness and performance of their media investments. More information is available at wppmedia.com. Role overview This Account Director, Social Media role focuses on leading paid social initiatives for a high-profile automotive client, covering both UK and international markets. The position sits within the wider activation team and plays a key part in shaping the client’s paid social strategy and execution. What you will do Oversee the planning and delivery of paid social campaigns across all major platforms for a flagship client. Manage day-to-day operations, ensuring campaigns meet performance goals and align with broader digital strategies. Provide strategic direction and in-depth analysis to maximize campaign effectiveness. Lead and mentor a team of paid social specialists. Act as a trusted advisor on paid social matters, building strong relationships with clients, suppliers, and internal stakeholders within the WPP Open framework. Requirements Extensive experience managing paid social campaigns for major clients. Strong background in team leadership and campaign strategy. Ability to analyze performance data and optimize for results. Excellent communication skills for collaborating with clients and internal teams.

About WPP MediaWPP serves as the trusted growth partner to the world's foremost brands. With outstanding talent, reliable data and intelligence, and top-tier partnerships, all unified through our innovative marketing platform, WPP Open, we assist clients in navigating change, seizing opportunities, and achieving transformational growth.WPP Media functions as WPP's AI-powered media operating unit, merging media, data, and partnerships to deliver creative personalization at scale. Connected via WPP Open and fueled by Open Intelligence, our clients gain clear insights into the performance of their media investments.To learn more, visit wppmedia.com.About T&P: A Leading WPP Media BrandT&P is among the world's premier full-service creative and media agencies, leveraging talent and technology to drive brand growth. Formed through the integration of The Partnership and mSix Partners, it combines content and distribution into a cohesive, end-to-end marketing solution. Backed by WPP and WPP Media, the agency operates with the agility of an entrepreneurial partner-led mindset, spanning four continents with 45 offices and over $1.2 billion in global billings. As an early innovator with the first-ever AI-generated TV ad for Lexus in 2018, T&P is committed to leveraging AI across all its outputs, with its 1,900 professionals trained on WPP's proprietary AI platform, Creative Studio, to enhance client outcomes.Role Summary and ImpactWe are seeking an experienced Paid Social Manager to join our team and serve as a biddable social expert for one of our largest and most dynamic accounts. You will play a crucial role in planning, executing, and managing all aspects of performance-driven social activation across platforms including Facebook, X, YouTube, Instagram, and Snapchat.

About WPP Media WPP Media is the media operating unit of WPP, bringing together media, data, and partnerships to deliver creative personalization at scale. Using WPP Open and Open Intelligence, clients gain clear insight into the impact of their media investments. WPP Media supports many of the world’s leading brands as they navigate change and pursue growth. More information is available at wppmedia.com. Role Overview Mindshare, part of WPP, focuses on driving growth that benefits clients, people, and the planet. The Senior Account Executive - Paid Social will work closely with the Paid Social Manager to lead client relationships, oversee Paid Social campaigns, and ensure strategic goals are met. This role includes collaboration with creative, data, and PR teams across the WPP network. Main Responsibilities Manage and execute Paid Social campaigns on platforms including Facebook, Twitter, Google, and YouTube, with additional opportunities on LinkedIn, Snap, and Pinterest. Develop media plans that align with specific KPIs. Track and measure digital media using third-party tools such as Double-click Campaign Manager, Adobe Analytics, and Google Analytics. Apply advanced features in native and third-party digital management platforms, including automation, bid rules, audience creation and expansion, and feed integration. Create and run testing strategies to improve campaign performance.

Account Manager, Paid Social (Maternity Cover) - MM&D About WPP Media WPP is a pioneering creative transformation company, harnessing the power of creativity to forge better futures for our people, planet, clients, and communities. To learn more, visit wpp.com. WPP Media serves as WPP’s global media collective. In a landscape where media permeates every aspect of life, we unite the best platforms, talent, and partners to unlock unparalleled growth opportunities. For additional insights, visit wppmedia.com. About Mindshare: A Premier WPP Media Brand Mindshare is committed to delivering Good Growth for its clients. As “Growth Architects,” we aim to drive growth that is beneficial for all stakeholders—enhancing experiences for people, our planet, and business—through intentional media use. This methodology fosters meaningful connections with consumers, enhances brand trust, and drives superior outcomes across the board. Role Overview and Significance In this role, you will report to the Paid Social Account Director and play a pivotal role within the Paid Social team, focusing on achieving client objectives and optimizing Paid Social activities as part of integrated multi-channel strategies. You will leverage your initiative to manage campaigns across Facebook/Instagram, Twitter, Google, YouTube, and LinkedIn, championing best practices in campaign delivery, multi-market strategy alignment, and effective communication. Additionally, you will set an example by guiding and mentoring junior team members. Key Responsibilities: Lead the planning, creation, and continuous management of Paid Social campaigns. Conduct health checks on accounts to ensure adherence to Mindshare best practices. Proactively optimize accounts, monitor market trends, and identify development opportunities. Design and execute development and testing plans, including media owner betas.

About WPP MediaWPP is the trusted growth partner for the world's leading brands. Through exceptional talent, reliable data, and world-class partnerships, all empowered by our revolutionary marketing platform, WPP Open, we guide clients through change, seize opportunities, and drive transformative growth.WPP Media, our AI-driven media unit, merges media, data, and partnerships to deliver personalized creativity at scale. By utilizing WPP Open and Open Intelligence, we ensure our clients understand exactly how their media investments are functioning.For further details, visit wppmedia.com.1397 – Social Media ManagerRole Overview and SignificanceWavemaker: As a part of WPP, Wavemaker inspires growth for clients by reshaping consumer decision-making through innovative media, content, and technology. Our name encapsulates our mission and methodology. We thrive on collaboration with bold brands and individuals eager to be challenged to advance swiftly and effectively.The Social Media Manager is accountable for the successful execution, optimization, and enhancement of paid social campaigns across WPP Media's clientele. This role involves managing daily client interactions, spearheading campaign activations, and overseeing junior team members while ensuring top-tier performance and service.As a Social Media Manager, you will play a vital role in converting client objectives into impactful paid social strategies, propelling performance through platform expertise, and integrating WPP Media's operational methodologies across all initiatives.Core Responsibilities:Client Leadership & Account ManagementServe as the primary client contact for paid social activities, establishing robust and trusted relationships.Facilitate regular status calls, performance evaluations, and campaign reports with clear and effective communication.Translate client briefs and business goals into actionable paid social strategies and activation plans.Manage client expectations, timelines, budgets, and deliverables for all campaigns.Paid Social Strategy & ActivationOversee the setup, activation, and continuous optimization of paid social campaigns across platforms such as Meta, TikTok, Snapchat, Pinterest, LinkedIn, and X.

About WPP Media At WPP, we are at the forefront of creative transformation, harnessing the power of creativity to forge better futures for our people, planet, clients, and communities. To learn more, visit wpp.com. WPP Media represents WPP’s global media collective. In a universe where media permeates every aspect of life, we unite the finest platforms, talent, and partnerships to unlock limitless growth potential. For further details, visit wppmedia.com. About WPP & OpenMind OpenMind by WPP embodies an integrated agency model that leverages talent across WPP. Designed to fast-track the European transformation of Nestlé’s media function, it capitalizes on advanced data and technology capabilities, powered by WPP’s investment in AI, to optimize Nestlé’s media investments. Role Summary and Impact We are looking for a passionate and skilled Planner Buyer to join our dynamic Paid Social team. This role will be pivotal in managing and executing impactful social media campaigns, ensuring client satisfaction, and achieving exceptional outcomes. You'll work closely with the Account Manager and team members to effectively support our clients. Key Responsibilities: Client Relationship Management: Foster robust client relationships by delivering outstanding customer service and timely responses to inquiries. Prepare for and participate in client meetings, creating agendas, presentations, and detailed reports. Support the Account Manager in deciphering client goals and objectives, translating them into actionable media plans. Media Planning and Buying: Collaborate with the media planning team to design and execute media strategies that align with client objectives. Assist in crafting media plans, flowcharts, and buying schedules. Monitor and analyze campaign performance, providing regular updates and optimization recommendations. Campaign Execution: Work in tandem with internal teams (creative, digital, analytics) to facilitate the smooth execution of media campaigns. Manage timelines, deliverables, and budgets to ensure projects are completed on schedule and within scope. Oversee the trafficking and implementation of media buys across various platforms. Reporting and Analysis: Prepare comprehensive reports on campaign performance and insights.

Role Overview repriskag is hiring a Social Media and Paid Advertising Manager to shape digital marketing efforts in London. This role takes the lead on social media channels and paid advertising campaigns, working to boost brand visibility and connect with target audiences. What You Will Do Oversee the company’s presence across social media platforms Plan and manage paid advertising campaigns on digital channels Use both creative ideas and data analysis to improve engagement and reach Drive brand growth by connecting with key audiences

At Splendid Communications, we are dedicated to fostering a culture of inclusion and diversity at every level of our organization. We recognize that diverse teams enhance collaboration and creativity, enabling us to deliver exceptional results for our clients. We invite candidates from all backgrounds to apply, especially those from under-represented communities. If you require any accommodations during the application process, please inform our recruitment team.We are seeking a skilled Social Media & Digital Account Manager to join our dynamic social media team, working with prestigious consumer brands in the food and drink sector.In today's fast-paced digital landscape, a successful strategy is not about being louder, but about making meaningful connections in the conversations that matter. At Splendid, we create innovative, earned-first ideas that resonate with real people in their preferred spaces. We assist brands in crafting narratives that inspire sharing, alter perceptions, ignite actions, and drive measurable outcomes.True brand-building occurs when strategy, creativity, and execution align seamlessly. This philosophy is encapsulated in our COUNT framework, which ensures that every idea is culturally relevant, commercially viable, and maintains momentum long after the initial pitch.The right candidate will play a pivotal role in managing high-profile accounts across food, drink, retail, lifestyle, and consumer technology clients, engaging with a variety of creative briefs from ongoing activities to major campaigns.Key ResponsibilitiesAs a Social Media & Digital Account Manager, you will be the primary contact for clients, developing trusted relationships and managing their expectations. You'll lead social media campaigns from inception to execution, producing exceptional content across various platforms. You'll oversee ongoing and campaign-specific content, including shoots, events, and live social interactions.The ideal candidate is someone who thrives in the agency environment, has a passion for social media content, and demonstrates confidence in leading clients, campaigns, and teams from concept to completion.

Join Splendid Communications as a Freelance Social Media Account Manager and be part of our dynamic social team, engaging with high-profile consumer brands in the food and drink sector. As we search for a permanent team member, your freelance expertise will play a crucial role in our operations.In today’s fast-paced digital landscape, mere volume isn’t effective; real influence stems from understanding how to engage in meaningful moments and conversations.At Splendid, we champion earned-first strategies that resonate with genuine audiences in their preferred spaces. We empower brands to craft narratives that inspire sharing, alter perceptions, initiate actions, and deliver tangible results.Our belief is that the most impactful brand development occurs when strategy, creativity, and execution are aligned.This philosophy is encapsulated in our COUNT framework, ensuring that every concept is culturally relevant, commercially viable, and enduring beyond the initial pitch.Successful candidates will have the chance to significantly influence our high-profile clients in the food, drink, retail, lifestyle, and consumer technology sectors, managing a diverse array of creative briefs from ongoing activities to major campaigns.

About WPP Media WPP Media is part of WPP, a global growth partner for leading brands. The company brings together talent, data, and collaborative partnerships, all connected through the WPP Open platform. WPP Media specializes in integrating media, data, and partnerships to deliver creative personalization at scale. With Open Intelligence, clients gain clear insight into the performance of their media investments. Learn more at wppmedia.com. Role Overview: Lead Paid Social Strategist This position sits within Openmind, a WPP division focused on transforming Nestlé’s media function across Europe. The team operates under a collaborative agency model, drawing on talent from across WPP. Data, technology, and AI are central to the approach, aiming to maximize the impact of Nestlé's media investments. The Lead Paid Social Strategist will guide the ZEUR account, working closely with category service teams to deliver strategic leadership in Paid Social. The role emphasizes strategic recommendations and consultancy, not campaign activation. Responsibilities span from shaping the social narrative within broader strategies to advising on the integration of Paid, Owned, and Earned media for comprehensive campaign support. Nestlé ZEUR values innovation in Paid Social and seeks leadership that stays current with social trends and developments. What You Will Do Act as the category expert in Paid Social for ZEUR, addressing varied client needs. Support regional digital leadership in evolving and improving paid social offerings. Assist category teams with social media inquiries and related initiatives.

JOIN OUR TEAMSINE Digital stands at the forefront of the media and technology landscape, specializing in transformative insights for the live entertainment sector. With vibrant offices located in London and New York, we collaborate with prestigious cultural institutions and leading global brands to spearhead digital and AI advancements. Our data-driven marketing strategies empower clients to optimize ticket sales, enhance brand visibility, and cultivate audience engagement.We proudly partner with some of the most renowned productions in the West End and Broadway, alongside esteemed cultural organizations including The Royal Ballet & Opera, Nederlander Theatres, LW Theatres, LW Tickets, and The Royal Court.ROLE OVERVIEWThe Paid Social Account Executive position is perfect for individuals with 6 to 12 months of practical experience in Paid Social advertising, who are seeking to advance their career while possessing a fundamental understanding of campaign execution and performance analysis. You will become part of a nurturing team that provides structured training and close mentorship from an Account Manager, granting you exposure to a diverse array of clients and advertising platforms.This is an exciting opportunity for those eager to enhance their confidence, embrace greater responsibilities, and gain valuable experience in various platforms, performance reporting, and optimization strategies.KEY RESPONSIBILITIESCampaign ManagementAssist in the planning and execution of Paid Social campaigns across platforms such as Meta, TikTok, Snapchat, Pinterest, Reddit, LinkedIn, and X.Construct and execute campaigns, implementing updates under the guidance of your Account Manager.Support audience targeting, creative rotation, budget management, and pacing checks.Ensure campaigns are structured, tracked, and launched in accordance with industry best practices.Performance Analysis & OptimizationConduct daily and weekly budget and performance audits to ensure campaigns are operating effectively.Track key performance indicators including CTR, CPC, CPM, CPA, ROAS, and conversion rates.Assist in implementing optimization strategies by adjusting audiences, budgets, and ad placements.Identify performance trends, risks, or opportunities and communicate them to your manager.Reporting & InsightsContribute to the development of weekly and monthly performance reports while receiving guidance on result interpretation.Engage in post-campaign analysis and quarterly business reviews as part of your professional growth.Learn to write performance commentary that aligns results with client objectives.Strategic SupportAssist Account Managers with research, audience planning, and budget allocation.

Founded in 2004, OLIVER stands as the world's first and only specialist in creating, building, and managing custom in-house agencies and marketing ecosystems for brands. With partnerships spanning over 300 clients across more than 40 countries, our distinctive model fosters creativity and efficiency, enabling us to deliver tailored solutions that truly connect with audiences. As part of The Brandtech Group, we lead the way in utilizing advanced AI technology to transform the creation and delivery of marketing solutions. Our AI tools enhance productivity, ignite creativity, and foster informed decision-making, empowering our teams to deliver innovative and impactful outcomes. Job Title: Social Media ManagerLocation: London, HybridWe are in search of a Social Media Manager who possesses deep insights into various platforms (Pinterest, TikTok, Meta, YouTube) — not just in terms of content posting, but also understanding ad stacks, auction mechanics, and product roadmaps. A keen interest in platform innovations (e.g., Meta Andromeda/AI developments, Reels evolution) and their application for paid social is essential.This position emphasizes expertise in paid social media and platform knowledge. You will manage social media strategies for a select portfolio of primarily FMCG and household product brands, addressing both global and local markets (with a focus on the UK and France). Your role will entail developing social media strategies for clients, collaborating closely with an in-house Content Creator and creative teams, and providing support to local markets from the UK.Key Responsibilities:Lead the strategy, planning, and execution of paid social campaigns across Pinterest, TikTok, Meta (including Reels), and YouTube — overseeing end-to-end campaign setup, optimization, and measurement.Design and implement social channel strategies for clients (both global and local), translating brand briefs into paid social plans that align with commercial objectives.Collaborate closely with the in-house Content Creator and creative teams to produce platform-native content optimized for paid formats.Advise and support local markets (from UK), developing adaptable toolkits...

About WPP Media WPP is at the forefront of creative transformation, leveraging creativity to foster better futures for our people, planet, clients, and communities. Discover more at wpp.com. WPP Media is a global media collective within WPP. In a world awash with media, we unite the best platforms, talent, and partnerships to create boundless opportunities for growth. Learn more at wppmedia.com. About EssenceMediacom - A Leading WPP Media Brand EssenceMediacom is a pioneering media agency, grounded in analytics and powered by data and technology. We harness the potential of media and creativity to drive groundbreaking results for the world's top brands. Our mission is to help clients navigate the complexities of modern marketing and uncover the breakthroughs they need to resonate with their audience. Our agency is designed for the evolving communications landscape — built on data and technology, focused on people and algorithms, and committed to testing and learning at scale. Role Summary and Impact As the Senior Associate Director of Paid Social, you will play a crucial role within our Media Activation team, spearheading social strategy and supporting the PA Lead while guiding the Social team. You will act as the main point of contact for paid social initiatives for Google Hardware, delivering innovative and category-defining strategies across social channels for both brand and performance. This position demands a profound understanding of paid social best practices, a collaborative approach, and the ability to provide sharp strategic insights. You will be responsible for leading and nurturing a high-performing paid social team dedicated to the Google Hardware product area, ensuring excellence in work quality and client outcomes. Essential Functions/Responsibilities: Oversee strategic implementation and integration of paid social campaigns within broader media strategies. Collaborate with Client Services, Planning, and Activation Leads for effective capacity planning and resource allocation. Lead the development of regional paid social best practices, ensuring global consistency and accountability within the team. Act as the primary contact for all paid social activation discussions with internal and external stakeholders for assigned accounts. Foster strong relationships with clients and key media partners, leading communications and proactively addressing needs.