About the job
About WPP Media
WPP Media is the media operating unit of WPP, focused on integrating media, data, and partnerships to deliver creative personalization at scale. Using WPP Open and Open Intelligence, clients receive clear insights into the performance of their media investments. WPP is known as a trusted partner for many leading brands, bringing together talent, data, and strategic partnerships to help clients grow and adapt to change.
Learn more at wppmedia.com.
Role Overview
The Account Director, Paid Social, leads the management and optimization of social media campaigns for clients. This role develops strategies that drive both brand impact and return on investment. Working closely with the Senior Associate Director and the Global Operations Centre, the Account Director implements social strategies and provides data-driven insights and commentary.
Key Responsibilities
Campaign Management
- Oversee execution, management, and daily optimization of social media campaigns to meet client objectives and KPIs.
- Create media plans that target specific KPIs.
- Understand group-developed products and solutions that may benefit clients.
- Manage parts of client testing plans, suggest new ideas for experiments, and plan, run, and review tests in detail.
Client and Partner Management
- Develop social strategies tailored to client needs and goals.
- Build and maintain strong relationships with clients and partners, ensuring effective and collaborative communication.

