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ABM (Account-Based Marketing) Associate

ViaNew York City
On-site Full-time $65K/yr - $85K/yr

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Experience Level

Entry Level

Qualifications

0-3 years of relevant experience in ABM, B2B marketing, or as a BDR/SDR. Outstanding written and verbal communication skills. Meticulous and organized, capable of managing multiple projects in a dynamic environment. Eager to learn; passionate about understanding the transit sector, our target audience, and our product offerings while effectively incorporating feedback. A self-starter who thrives both independently and as part of a team. Resilient and passionate; you view relationship-building as a rewarding process, undeterred by challenges. Analytical mindset; skilled in tracking campaign metrics to enhance future initiatives.

About the job

At Via, we harness technology to revolutionize global transportation. Our ambitious goals range from enhancing individual daily commutes to significantly minimizing humanity's overall environmental impact.

The Account-Based Marketing (ABM) Associate plays a pivotal role in our marketing efforts, integrating essential sales functions. You will contribute to Via’s expansion by fostering meaningful connections with our most promising prospects and clients. Collaborating with commercial teams, you will develop targeted account strategies, conduct in-depth research, and execute direct engagement through various channels (email, phone, LinkedIn, etc.) to communicate the unparalleled value of Via’s leading transit solutions and arrange impactful meetings.

As part of our Demand Generation team, you will work closely with colleagues to augment broader marketing initiatives. This role demands exceptional reporting abilities, strong writing and storytelling skills, and proficiency in leveraging tools that enhance research and outreach. You will be integral to our mission of ensuring equitable and affordable public transit access in communities worldwide.

About Via

Via is at the forefront of transforming transportation through innovative technology. Our mission is to improve daily commutes and reduce the collective environmental impact of transit systems globally. Join us as we strive to create sustainable, equitable access to public transportation for all.

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