We invite you to become a vital part of our team as a CRM & Retention Lead at Zeely, where you will take charge of our comprehensive CRM operations. This encompasses crafting lifecycle strategies and developing scalable activation, retention, and monetization workflows.In this pivotal role, CRM transcends traditional email campaigns and is essential for driving product usage and revenue growth, significantly influencing user activation, retention, and monetization throughout the customer journey. You will enjoy complete autonomy over CRM funnels and initiatives, collaborating across Product, Growth, Engineering, and Marketing teams, with the goal of delivering measurable results for product expansion and company revenue.About Zeely AI: Zeely AI is an innovative marketing platform powered by artificial intelligence, designed to help businesses effortlessly create high-quality user-generated content videos and advertising creatives. Our platform enables effective Facebook and Instagram advertising campaigns without the need for agencies, complicated setups, or lengthy production timelines.Currently, Zeely boasts a user base of over 1 million across the United States and premier global markets, positioning us among the top three competitors in our sector. Our product demonstrates robust year-over-year growth, supported by a dedicated team of 150+ professionals across product, engineering, growth, and marketing disciplines.Your Key Responsibilities:Take ownership of and enhance the entire CRM lifecycle, from user registration and first payment to activation, retention, and re-engagement, while designing seamless user journeys across various channels, including email, mobile push, and in-app notifications.Foster user activation and early engagement by guiding users towards essential actions, minimizing Time to First Value, and enhancing feature uptake through organized onboarding and lifecycle strategies.Develop and implement retention and reactivation strategies, utilizing cohort-based retention pathways and behavior-driven campaigns to effectively reduce churn and boost user engagement.Create CRM initiatives that directly contribute to revenue growth, enhancing conversion rates to paid subscriptions, average revenue per user (ARPU), lifetime value (LTV), and the overall revenue impact of CRM efforts.Lead efforts in segmentation, personalization, and experimentation, transitioning from broad messaging to targeted, behavior-driven CRM initiatives. You will oversee A/B testing from hypothesis generation to decision-making, ensuring the use of appropriate control groups.Collaborate closely with Product, Analytics, Engineering, and Growth teams, combining strategic oversight with hands-on execution to continuously refine CRM processes and infrastructure.Qualifications:A minimum of 6 years’ experience in CRM, lifecycle, retention, or product-led marketing roles, preferably in SaaS or product-focused companies.Demonstrated proficiency in utilizing data analytics to inform decision-making and optimize CRM strategies.Strong understanding of user behavior and the ability to translate insights into actionable strategies.Excellent communication skills and the ability to work cross-functionally with diverse teams.Proficiency in CRM tools and platforms, along with experience in A/B testing methodologies.
Jan 22, 2026