Director of Product Marketing – Go-To-Market Strategy

Veeam Software supports organizations in securing and maintaining the resilience of their data and AI systems. Headquartered in Seattle, with teams spanning more than 30 countries, Veeam protects the data of over 550,000 clients worldwide. The company’s work centers on data resilience, security posture management, and managing risk at the intersection of ide…

We are seeking a dynamic and innovative Director of Product Marketing specializing in Go-To-Market (GTM) strategies to lead our marketing efforts at jobgether. This pivotal role involves developing and executing comprehensive marketing campaigns that enhance product visibility and drive market penetration.The ideal candidate will have a proven track record in product marketing, with expertise in crafting compelling narratives and delivering impactful presentations. You will collaborate closely with product management, sales, and cross-functional teams to ensure alignment and achieve strategic objectives.

FloSports streams over 50,000 live sporting events each year, covering a wide range of underrepresented sports from motorsports and wrestling to cheerleading and NCAA Division II and III athletics. The platform connects fans and sports organizations, supporting growth and engagement through live and on-demand content. The company values accountability, collaboration, curiosity, positivity, grit, and excellence. Role overview The Director of Product Marketing - Go-To-Market Strategy leads the development and execution of FloSports’ go-to-market (GTM) strategy. This role sits on the growth team and works closely with executive leaders in product, engineering, and business to drive market expansion and sustainable growth. The director takes full ownership of the GTM ecosystem, shaping product messaging and addressing complex cross-functional challenges to ensure the product portfolio connects with sports fans worldwide. What you will do Strategic GTM Ownership: Design and manage the GTM strategy and messaging for the product portfolio. Align Growth pod initiatives and pricing changes to maximize customer engagement, adoption, and revenue. Complex Problem Solving: Lead cross-functional teams to address major business challenges, including identifying manual process gaps and ensuring revenue capture during automation transitions. Product and Pricing Messaging: Develop positioning and messaging for product and pricing, creating clear value propositions and narratives for new launches, feature releases, and pricing updates. Data & Reporting: Oversee metrics for adoption, activation, and engagement on new product launches. Use analytics to spot gaps and recommend actionable growth strategies. Location This position is based in Austin, TX.

About bswift bswift delivers cloud-based benefits administration solutions to thousands of companies and millions of individuals across the United States. Since 1996, the team has focused on simplifying employee benefits and supporting HR teams with technology and services that help people navigate and manage their benefits. Headquartered in Chicago, bswift supports a distributed workforce nationwide. Role Overview: Vice President of Product Marketing & Go-To-Market Strategy This senior leadership position shapes how bswift’s products reach the market and stand out. The Vice President of Product Marketing & Go-To-Market Strategy defines and drives the enterprise go-to-market approach for bswift’s solutions. The role translates product features into clear market positioning, sets priorities for go-to-market initiatives, and develops launch plans that support company growth. Key Responsibilities Develop and lead the go-to-market strategy for bswift’s products and services. Translate product capabilities into compelling market positions that highlight competitive strengths. Prioritize go-to-market initiatives and oversee launch planning. Equip Sales and Marketing teams with strategies and tools that support growth and market success. Identify critical business priorities and guide cross-functional collaboration across Product, Sales, Enablement, Brand, and Marketing Operations teams. Ensure cohesive and effective execution of go-to-market plans. What bswift Values Pursuing excellence in every aspect of work Embracing accountability and ownership Delivering exceptional service to clients and colleagues Fostering a workplace where people can grow professionally and personally Location Remote, United States

Our Mission and OpportunityAt brightwheel, we recognize that early education plays a pivotal role in shaping childhood development and supporting working families. This sector, valued at $175 billion, is still largely untapped by advanced technology. As the leading and fastest-growing platform in the early education space, brightwheel is trusted daily by millions of educators and families. We are proud to be recognized as a three-time Cloud 100 company, supported by top investors including Addition, Bessemer, Emerson Collective, Lowercase Capital, Notable Capital, and Mark Cuban.Our TeamOur team is a blend of passionate, skilled, and customer-centric individuals. We embody our Leadership Principles in everything we do. With a distributed workforce operating across all US time zones and selected locations globally, we ensure a collaborative and inclusive environment.Who You AreYou possess exceptional problem-solving abilities, adept at navigating complex business challenges and devising actionable solutions.You have a passion for leveraging AI and automation to innovate workflows, with a proven history of enhancing efficiency through new technologies.You demonstrate strong judgment paired with agility, making quick, informed decisions and adapting as necessary.You take full ownership of projects, driving them from conception to execution proactively.Your operational and detail-oriented mindset allows you to delve into the specifics to ensure successful implementation.You think systemically, understanding the interconnections within processes and finding ways to optimize them holistically.You excel in collaborating with diverse teams, influencing stakeholders and achieving alignment without formal authority.What You’ll Do / Scope of WorkLead critical business initiatives, transforming operational processes from end to end.Analyze current operations to identify strengths, weaknesses, and high-impact opportunities for improvement.

Eko is at the forefront of healthcare innovation, developing cutting-edge AI and digital tools that empower healthcare providers to accurately identify heart and lung diseases—two of the leading global health threats. Our FDA-cleared, industry-leading products are utilized by hundreds of thousands of clinicians, impacting millions of patients worldwide. With Eko, healthcare professionals can enhance disease detection accuracy, improve diagnoses, manage treatments effectively, and ultimately deliver exceptional patient care.Backed by reputable investors such as Artis Ventures, Questa Capital, Highland Capital, and Mayo Clinic Ventures, Eko has gained recognition as a top healthcare technology company by TIME magazine in 2025. We are one of the fastest-growing digital health firms, with our solutions integrated into prestigious health systems globally.Our extensive portfolio includes over 8 FDA clearances for innovative AI algorithms. We prioritize quality clinical research and R&D to create and validate outstanding products that cater to the needs of our patients.At Eko, we pride ourselves on our mission-driven culture, comprised of a high-performing, diverse team of engineers, physicians, PhDs, creatives, and technologists. We are dedicated to investing in our people and our mission to ensure that every patient has access to high-quality healthcare.Headquartered in Emeryville, California, Eko Health, Inc. is a privately-held company supported by world-class investors and partners.The Director of Enterprise Go-to-Market Strategy is a pivotal role within Eko's Enterprise division, responsible for the strategic development and execution of our go-to-market strategy across various verticals and target markets. Reporting directly to the SVP of Strategy and Business Development, this analytical and strategic position focuses on quantifying and defining market opportunities and devising tactics for successful commercialization.This role requires a proactive mindset, allowing you to navigate uncharted territories and build executable strategies from the ground up. While this position collaborates closely with product marketing, product development, and sales teams, you will lead the process from capturing essential market insights to translating them into commercial opportunities, ultimately crafting actionable go-to-market strategies that foster scalable commercial models and profitability.

Join our dynamic team at ScreenPal!At ScreenPal, we empower individuals to share their knowledge through our AI-enhanced video tools, making video creation effortless and impactful. Our mission is to enhance expertise sharing rather than replace it. With a community of millions of users globally, ScreenPal stands as a premier SaaS platform that supports educators, trainers, and businesses in improving their learning and communication experiences.We are a successfully profitable and rapidly expanding privately owned company, operating with a remote team while headquartered in Seattle, WA.Our commitment to providing exceptional experiences resonates with customers worldwide. At ScreenPal, we design tools that are not only user-friendly but also enjoyable, and our marketing team is crucial in actualizing this vision.About the RoleWe are looking for a remarkable Director of Product Marketing who is eager to take charge of our go-to-market strategy for our complete product range. In this hands-on position, you will develop engaging product messaging, delve into customer insights, and design and implement programs that drive product adoption, enhance engagement, and foster loyalty—especially for our end-user-focused software applications.You're adept at understanding customer needs, creating impactful positioning, and collaborating with cross-functional teams to transform strategy into reality. As a storyteller and strategic thinker, you thrive in a fast-paced, collaborative environment. You are comfortable using digital marketing tools—whether managing campaigns, analyzing performance, or refining messaging—and you are willing to dive into the details needed to successfully market and grow an end-user software product.Key Responsibilities:Go-to-Market LeadershipFormulate GTM strategies, messaging, and positioning for new products and features across various sectors including education, training, and video marketing.Oversee cross-functional planning and execution for product launches and key marketing initiatives.Promote global product adoption for both B2C self-serve users and B2B Team Plans; identify new growth opportunities and expansion strategies.Demand Generation & Digital MarketingLeverage digital channels, virtual events, and webinars to stimulate demand and accelerate the sales pipeline.Develop and refine self-serve acquisition funnels to boost signups, trials, and paid conversions.Lead comprehensive campaigns that yield high-quality leads with measurable ROI.Manage global digital initiatives including social media, email, and content marketing.Customer Insights & StorytellingContinuously assess customer needs, market trends, and product performance through qualitative and quantitative analyses.Craft compelling narratives that resonate with target audiences, enhancing our brand's visibility and engagement.

Join Kindred, a pioneering members-only home swapping platform designed to empower individuals to embrace a travel-rich lifestyle through community engagement. By facilitating the exchange of primary residences among trusted peers, we enable both renters and homeowners to connect with like-minded individuals and explore new destinations affordably.Kindred is transforming the landscape of travel accommodations, offering a unique alternative to traditional short-term rentals and hotels. Since our inception in 2022, we have cultivated a global network of over 300,000 members across 150+ cities, positioning home swapping as a more economical, responsible, and interconnected way to travel.To fuel our growth, we have successfully secured over $150M in funding from reputable investors in Silicon Valley, including Index Ventures, Andreessen Horowitz, and New Enterprise Associates, among others.Our co-founders are seasoned leaders from the early team at Opendoor, who have previously built and scaled products generating over $1B in annual revenue collectively.We are on the lookout for exceptional builders, executors, and visionaries who share our passion for making travel more meaningful.Discover more about us in Forbes and The New York Times.The RoleAt Kindred, we are developing a trust-driven home swapping network. Our growth strategy focuses not just on increasing traffic but on building credibility through social proof, minimizing activation barriers, and promoting sustainable behavioral changes.Introducing Circles, our latest product evolution: curated micro-networks based on shared affiliations and identities. Circles will enhance trust formation by clarifying “who you’re swapping with” and providing social verification. When executed successfully, Circles will create a self-reinforcing system for Kindred, leading to improved first-time conversions, increased repeat hosting and travel, and stronger member-led acquisitions.We are seeking a Director of Go-To-Market Strategies for New Products to take charge of launching and scaling Circles, as well as develop a playbook for future verticals. Your initial focus will be on...

Role Overview Zip is hiring a Director of Go-To-Market Strategy and Operations in San Francisco. This leader shapes market strategy, oversees execution, and works with cross-functional teams to drive growth. The position focuses on improving how the company brings products and services to market, with a strong emphasis on operational effectiveness. What You Will Do Collaborate with teams across the business to develop and refine go-to-market strategies Lead growth initiatives from planning through execution Identify and implement ways to improve operational processes Use strategic thinking and leadership skills to support Zip's goals Location This role is based in San Francisco.

Role overview As Director of Marketing with a focus on Go-To-Market strategy at jobgether, this role shapes and leads marketing initiatives designed to raise brand visibility and strengthen customer engagement throughout the US. What you will do Develop and execute marketing plans that align with business objectives Collaborate with teams across jobgether to coordinate marketing efforts with company-wide goals Lead projects aimed at building awareness of the jobgether brand Oversee campaigns that foster customer connection and ongoing engagement Collaboration This position works closely with cross-functional groups, ensuring that marketing strategies are well integrated and have a strong impact across the organization. Location This role is based in the US.

Jobgether is hiring a Remote Engineering Director for Go-To-Market Strategy based in Pennsylvania. This leadership role centers on guiding engineering projects that support the company's market goals. Role overview The Engineering Director will work closely with teams across the organization to shape and execute technology initiatives that strengthen Jobgether's position in the market. The focus is on aligning engineering efforts with broader business objectives and ensuring that technical solutions support go-to-market plans. Key responsibilities Lead engineering teams in developing solutions that support market strategy Collaborate with departments such as product, sales, and marketing to ensure alignment Apply strategic vision and technical expertise to guide product development Oversee the execution of initiatives tied to go-to-market success What you bring Experience leading engineering teams and projects Strong understanding of go-to-market strategies Ability to balance technical leadership with business objectives

The Director of Go-To-Market Engineering at jobgether leads the development and execution of strategies that connect engineering solutions with market needs. This remote position, based in Illinois, works closely with teams across the company to align technical capabilities with business goals and improve customer experiences. Role overview This role focuses on shaping and implementing go-to-market plans that use engineering strengths to support revenue growth. The Director ensures engineering efforts are integrated into broader business strategies, helping the company respond effectively to market opportunities. Collaboration Working with cross-functional partners, the Director coordinates between engineering, product, and commercial teams. This collaboration is key to delivering seamless solutions that meet both customer expectations and business objectives. Requirements Strong technical background Experience leading teams and projects Understanding of market strategy and customer needs Vision for integrating engineering into business growth

Stand Together is an innovative philanthropic network dedicated to empowering America's most determined changemakers to address the fundamental causes of our nation's most pressing challenges, including education reform, economic revitalization, community rebuilding, and social division, among many other critical issues. We equip our partners with a comprehensive suite of resources, including funding, expert insights, a community of like-minded individuals, and a strategic playbook for implementing effective solutions that can transform lives and society.As the Director of Product Marketing (referred to internally as Fundraising Initiative Director) on our Fundraising Strategy Team, you will take the helm in architecting and executing impactful, market-centric fundraising campaigns that strategically position and promote our distinctive philanthropic offerings, particularly focusing on our Education priorities.You will spearhead the comprehensive go-to-market strategy, transforming our product solutions into compelling donor value propositions, optimizing fundraising channels, and propelling revenue growth for initiatives exceeding $10 million. Your proficiency in solution lifecycle management and go-to-market execution will empower our fundraising teams to attract and secure philanthropic investments from the nation’s foremost business leaders and entrepreneurs.

Join Us as Our Product Marketing Director:Reevo is on the lookout for a dynamic Product Marketing Director to lead the charge in our core product marketing efforts. This influential role is tailored for a product marketing maestro who excels at the nexus of strategic positioning and deep audience understanding.In this pivotal position, you will serve as the strategic architect, developing compelling narratives that redefine categories, executing impactful go-to-market strategies, and driving substantial revenue growth. This is your chance to produce your best work while playing a critical role in shaping the future of AI.Key Responsibilities:Crafting Narrative & Positioning: Establish clear, unique positioning that translates complex AI-driven features into compelling customer value. You will set high standards for clarity, aesthetics, and storytelling, ensuring that all team members at Reevo present our offerings with a consistent and persuasive voice.Leading Go-to-Market Strategy: Oversee GTM planning from concept to successful adoption. You won’t merely launch products; you will create market moments that attract attention, fueling top-of-funnel enthusiasm and enhancing the sales pipeline.Driving Product Influence & Customer Insights: Collaborate closely with Product teams to shape the roadmap. By integrating customer feedback, usage analytics, and competitive insights, you’ll determine which features are essential and how they can be optimally developed to gain a competitive advantage.Boosting Revenue & Sales Enablement: Enhance win rates and accelerate deal velocity by equipping the Sales team with outstanding resources—presentations, demo narratives, and competitive battlecards. You will bridge the gap between product functionality and its compelling advantages in customer interactions.Overseeing Growth & Web Strategy: Manage product storytelling across the website and key growth channels. You’ll continuously refine for conversion and clarity, ensuring a cohesive narrative throughout the customer journey from the first interaction to expansion.Establishing Scalable Systems & AI Expertise: Develop repeatable GTM playbooks that maintain effectiveness as the team scales. Utilize AI tools (including Reevo!) to automate routine processes and amplify your impact, establishing a benchmark for modern product marketing management.Your Profile:Curiosity-Driven: You possess a genuine fascination for the sales function and its mechanics, motivating you to tackle challenges that others may overlook.Clarity Enthusiast: You have a proven ability to distill complex messages into clear, actionable insights, ensuring that product communications resonate effectively with both internal teams and customers.

LogicGate® stands as the premier AI-driven Governance, Risk, and Compliance (GRC) platform tailored for enterprises. We empower governance, risk, and compliance teams to minimize unexpected challenges, enhance resilience, improve program efficiency, and effectively measure business impact and value. Our platform offers a centralized perspective on risk and compliance, integrated with AI capabilities that provide real-time insights and actionable data, empowering informed business decisions and adaptability to changing needs. As an established leader in the GRC market, LogicGate is committed to advancing its status as a top-tier platform.At LogicGate, our workforce is the cornerstone of our success. We prioritize creating an exceptional environment for our employees and clients by encouraging ownership, fostering impact, and enabling our team to deliver outstanding results.GTM Enablement DirectorWe are in search of a seasoned GTM Enablement Director, proficient in crafting and scaling comprehensive enablement initiatives for Go-to-Market teams. This role emphasizes new hire onboarding, tailored training, and continuous skill enhancement. You will be responsible for devising and implementing a robust enablement strategy that equips teams to effectively sell, position, and support our Risk Cloud Governance, Risk, and Compliance (GRC) platform. Your contributions will directly influence ramp-up times, win rates, and revenue growth. Collaborating closely with cross-functional leaders and subject matter experts, you will transform product knowledge, industry insights, and customer feedback into scalable, impactful enablement programs, fostering a collaborative and high-performing customer-focused organization.How You’ll Spend Your Time:Lead the design, execution, and ongoing enhancement of our Go-to-Market enablement strategy, emphasizing the development of a comprehensive onboarding and training program for new sales hires.Design a structured onboarding journey across various departments including Sales, SDR, Solutions Engineering, Marketing, Revenue Operations, Channel & Partnerships, and Customer Success & Services, ensuring role-specific readiness and efficient productivity timelines.Review and improve existing enablement tools, content, and delivery strategies, creating a cohesive and modern enablement ecosystem that supports continuous skill advancement and performance enhancement.Collaborate with Go-to-Market leadership and internal experts to convert business strategies, product insights, and best practices into effective curricula, certifications, and ongoing training initiatives.Empower frontline managers with scalable coaching frameworks.

About e.l.f. BeautyAt e.l.f. Beauty, Inc., we are dedicated to enhancing beauty for every eye, lip, face, and pet. Since 2004, our unwavering commitment to clean, cruelty-free beauty has propelled the success of our flagship brand, e.l.f. Cosmetics. We've expanded our portfolio to include innovative brands like e.l.f. SKIN, Well People, Keys Soulcare, Naturium, and rhode, each offering high-performance, accessible beauty solutions for diverse needs.In Fiscal Year 25, we achieved remarkable net sales of $1 billion and marked 28 consecutive quarters of growth, solidifying our position as the #2 mass cosmetics brand in the U.S. and the fastest-growing among the top five. Our compensation philosophy ensures competitive pay and benefits for every full-time new hire, including bonus eligibility, equity, flexible time off, and a hybrid work environment. We pride ourselves on a unique culture that values our team and promotes unmatched workplace flexibility.Explore more about our team on our Career Page: https://www.elfbeauty.com/work-with-usPosition Overview:As the Associate Director, Americas, Go-To-Market, you will spearhead the strategic vision and market expansion efforts for e.l.f.'s rapidly growing markets in Canada and Mexico. You will be pivotal in shaping our brand's presence while driving high-impact go-to-market strategies that resonate locally.In this role, you will bridge global brand strategy with regional execution, enhancing market relevance, excellence in launches, and optimizing commercial outcomes across all consumer touchpoints.

Role Overview Reltio is looking for a Director of AI Go-To-Market Strategy & Enablement based in the United States. This leader will shape and execute strategies to strengthen Reltio’s AI offerings in the data management market. What You Will Do Work with teams across the company to build and roll out a go-to-market plan for AI products. Analyze market trends and identify what matters most to customers. Use data analytics to inform product positioning and messaging. Support sales and marketing teams so they can clearly explain the value of Reltio’s AI solutions to customers. Who Thrives Here Leaders who combine strategic thinking with hands-on execution. People who can turn market insight into clear messaging and action. Collaborators who enjoy working across sales, marketing, and product teams.

Clay Labs is looking for a Product Marketing Specialist with a focus on Go-To-Market strategy. This role is based in New York and centers on shaping how products reach and connect with customers. Key responsibilities Create product stories that resonate with target audiences Develop marketing materials for launches and ongoing campaigns Run campaigns aimed at boosting product adoption and customer engagement Collaborate with teams across Clay Labs to coordinate launches and support market growth Requirements Strong creative and analytical abilities Skill in turning insights into actionable marketing plans Experience working with cross-functional teams

Armis protects organizations from cyber threats by managing risk across every asset, from on-premises systems to the cloud. The platform supports Fortune 100, 200, and 500 companies, as well as national governments, helping them safeguard critical infrastructure at all times. Headquartered in California, Armis operates with teams across the United States. The Director of Product Marketing will lead global strategy for the Asset Intelligence and Security platform. This leader shapes Armis’s market narrative, ensuring the company’s ability to see, protect, and manage every asset, IT, cloud, IoT, and OT, is understood worldwide. The role works closely with executive leadership, identifies new market opportunities, and brings insight into the challenges CISOs face. Oversight of Analyst Relations is also central, maintaining Armis’s presence in Gartner Magic Quadrants, Forrester Waves, and IDC MarketScapes. What you will do Strategic Growth: Identify and pursue new opportunities within the Armis portfolio, focusing on IT, OT, IoT, and Medical IoT (IoMT). Distinct Messaging: Create clear, effective messaging that communicates Armis’s value across the asset attack surface, reaching both technical buyers and executive leaders. Analyst Relations Management: Build relationships with industry analysts (Gartner, Forrester, IDC), manage the briefing calendar and evaluation cycles, and ensure Armis’s innovation roadmap is well represented in major market reports. Location This position is open to candidates based in Austin, Texas; Boston, Massachusetts; or New York, New York.

RapidFort Inc. is hiring a Director of Product Marketing to guide the company’s global product marketing strategy. This fully remote role centers on building and executing campaigns that support sales enablement, drive awareness, generate demand, and highlight competitive strengths. Role overview The Director of Product Marketing works closely with teams across sales, product management, technical marketing, and engineering. Collaboration also extends to global partners and customers. The goal: deliver product marketing initiatives on time and with measurable impact. Key responsibilities Develop and implement product marketing strategies worldwide Coordinate with internal teams and external partners to meet business objectives Support sales enablement and demand generation efforts Lead awareness campaigns and competitive positioning Reporting structure This position reports directly to the Chief Marketing Officer (CMO).