Middle User Acquisition Manager for Meta in Wellness

Hello! We are Brainstack, a Ukrainian multi-product IT company.If you're looking for a space filled with opportunities for continuous growth and relish star-rated challenges, then you're in the right place. Here, you'll encounter challenges that will help you fulfill your ambitions, create profitable businesses without illusions, and transform ideas into successful IT products. Our team will always support you and will not leave you alone with your challenges.Our portfolio includes mobile and web applications and services with a million-strong audience across various niches: Health & Wellness, Mental Health, Astrology, AI, Utilities, Parental Control. We are also developing our own R&D center.We are searching for a User Acquisition Manager focused on Meta to effectively promote our mobile product in the Wellness niche.Opportunities Awaiting You:→ Join a strong team of 5 User Acquisition Managers (junior to senior levels) and an in-house creative team of over 15 professionals;→ Collaborate with a marketing team proficient in producing creatives (both motion and static) and a rapid testing cycle;→ Develop multi-channel marketing strategies;→ Test new approaches and enhance existing processes.About You:1-3 years of experience in a User Acquisition Manager role;Strong understanding of marketing metrics such as CPM, CTR, CPC, CR, CPA, ROAS, ROI, LTV, CAC, Churn, Retention and their relations to company financial outcomes;Experience with Meta advertising platforms (or TikTok Ads, Snapchat, etc.) and understanding their specifics;Ability to understand the role of creatives in performance, formulate hypotheses, and generate ideas;Proficient in analytics tools (Tableau, GA4, Looker Studio).Your Responsibilities:Develop and implement UA strategies for web platforms on Meta, Snapchat, TikTok, etc.;Plan, launch, daily optimize, and scale campaigns under clear KPIs (CAC/CPA, ROAS/ROMI);Analyze and test: conduct A/B tests at various stages of the sales funnel, from clicks to conversions, analyze creative performance, and adjust campaigns to improve results;Collaborate with the creative team: work together to create and adapt creatives for various formats and audiences;Conduct competitive research and identify growth opportunities: new audiences, placements, bundles, and creative approaches.

Hello!If you are passionate about marketing, enjoy discovering innovative approaches to traffic acquisition, and wish to work with substantial budgets in Tier-1 markets, this opportunity is definitely for you.We are looking for a Senior User Acquisition Manager who can impact results, test new strategies, and grow alongside us.We offer numerous growth opportunities, from expanding expertise across channels to developing into a Lead Social position.What you will gain by working with us:Direct work with Social channels: Meta and TikTok. There is also a chance to expand your expertise and interact with other traffic channels: GDN, DemandGen, Search, Applovin.Complete autonomy in budget management: you have the ability to set priorities and effectively allocate budgets without micromanagement.Access to established creative processes with real influence on their development.Minimal routine thanks to internal automation tools.Opportunity to mentor the team and take on a leadership role: actively assist teams in their development.Freedom to initiate tests and build UA processes: experiment and test new approaches to achieve the best results.Scaling large budgets: work with significant amounts and receive support in their effective utilization.A vast community of marketers willing to share their expertise, helping you grow in your career.Career development: Working in an ambitious team of over 30 professionals (Growth Product Marketing Managers, analysts, UAM specialists, designers, and creatives) will allow you to grow as an expert and eventually become a Team Lead in your direction.Your main responsibilities:Planning, launching, and optimizing advertising campaigns on Meta, TikTok, and Snapchat.Generating and testing new hypotheses and launching experiments to enhance ROI.Scaling campaigns and analyzing their performance to drive results.

Kiss My Apps is a dynamic platform that encompasses 7 product verticals and offers over 30 AI-driven products, boasting an impressive user base of more than 100 million. We have developed our own ecosystem of analytical, payment, and marketing solutions.Our products, including industry leaders in utilities, lifestyle, and health & fitness—such as AI Remodel, Printer, Botan, and Calorie Counter—have consistently ranked at the top of the App Store, addressing the needs of a vast community of millions.At KMA, our rapid growth—at least 3x year over year—gives us a competitive edge, and we are looking for a User Acquisition Manager to help us scale even faster.Role Overview:In this position, you will work with a lifestyle app that already demonstrates a positive unit economy and is actively scaling. Your responsibility extends beyond merely optimizing campaigns; you will influence the entire approach to Paid Social within the product—from acquisition strategies to creative hypotheses and their validation in collaboration with the team. This role offers the chance to manage substantial budgets, launch new channels, impact product development, and grow alongside our creative, product, and analytics teams.Key Responsibilities:Launch, optimize, and scale advertising campaigns within Meta Ads.Analyze campaign results and monitor marketing metrics such as CTR, CR, CPA, ROI, etc.Continuously test new approaches in traffic acquisition and generate your own hypotheses for improving efficiency.Evaluate creative hypotheses, explore the link between visual formats and performance, and conduct competitor analysis.Maintain close communication with the product team, analysts, and developers—all of whom have distinct marketing functions.Conduct market and competitor research within the lifestyle/AI-based mobile apps niche.Generate immediately actionable ideas for testing, without unnecessary bureaucracy or micromanagement.What We Expect from You:A minimum of 1 year experience in performance marketing.Experience managing advertising budgets of $100K+ monthly.Strong expertise in Meta Ads: acquisition, optimization, and scaling.Understanding of unit economics: CPI, CAC, ROAS, ROMI.Experience with analytical tools and data-driven decision making.

Kiss My Apps builds and manages a platform that spans seven product categories and offers more than 30 AI-powered products. These tools reach over 100 million users worldwide and include analytics, payment, and marketing solutions. The company’s portfolio features top-ranked apps in utilities, lifestyle, and health & fitness, such as AI Remodel, Printer, Botan, and Calorie Counter. These products consistently rank high in the App Store and attract a large, active user base. Following at least 3x year-over-year growth, Kiss My Apps is seeking a User Acquisition Manager (TikTok & Meta) to join the team in Ukraine and help sustain rapid expansion. Role overview This position centers on growing the user base through paid campaigns on TikTok Ads and Meta Ads. The User Acquisition Manager will oversee campaign performance, guide creative direction, and explore new strategies for scaling acquisition. What you will do Launch, optimize, and scale paid campaigns on TikTok Ads and Meta Ads Track and analyze campaign metrics, including CTR, CR, CPA, ROI, and LTV Test new tactics and approaches to improve acquisition results Collaborate with creative and product teams to refine ad creatives and funnels Develop and validate hypotheses through structured testing Research competitors’ advertising strategies, creatives, and channels Requirements Hard skills At least 12 months of hands-on experience with TikTok Ads Minimum 6 months of experience with Meta Ads Background in acquiring traffic for mobile apps (web-to-app or web-to-web) is a strong plus Experience managing large budgets (over $100K per month) Familiarity with analytics platforms such as Tableau, AppsFlyer, Birch, or similar Ability to evaluate creative ideas using data Soft skills Strong analytical and critical thinking Creative mindset with an understanding of how visuals affect performance Organized and methodical approach to testing

Skelar is a pioneering Ukrainian venture builder dedicated to developing international tech businesses. Together with our co-founders, we assemble strong teams to excel in global markets.Currently, Skelar boasts numerous businesses across various niches—from EdTech to marketplaces. Our ventures consistently rank among the top startups and product companies in Ukraine, achieving high rankings in the App Store and developing platforms utilized by millions. Our businesses have been featured in leading media outlets like TechCrunch and Wired.We take pride in our robust team of over 1000 specialists, all possessing exceptional expertise and ambitious goals. Our people are our most valuable asset, and we strive to build businesses alongside the top talents in the market.We are excited to announce the launch of a new product and are on the lookout for a Senior User Acquisition Manager to lead our Meta Ads strategy (initially web2web, followed by web2app).We are seeking not just an executor, but a future leader who is eager to build this direction from the ground up, with the potential to become a manager for three exceptional User Acquisition Managers (each with their own source) within 6-8 months. This is an opportunity to develop a strategy from scratch and acquire the necessary resources for large-scale experiments that leverage accumulated experience into business results.Key Challenges Ahead:Establishing infrastructure for launching paid Meta traffic (and other channels) as part of the new business launch with web2web and web2app acquisition;Launching the first Meta Ads traffic for the product and collaborating with the product marketing and creative teams to find the unit economics;Building a system for stable and continuous testing of marketing hypotheses to find the product-market fit in priority markets;Becoming a mentor for the current User Acquisition team, providing practical experience and enhancing their performance;What We Value:3+ years of experience with Meta Ads in B2C SaaS products (practical experience with Google Ads and TikTok Ads is a plus);Successful track record of managing advertising budgets (from $500,000/month);Data-driven approach to hypothesis validation, always tracking metrics during launches;Appreciation for unconventional approaches, particularly regarding tests and intriguing cases;Initiative and a desire to grow quickly into a people manager role;Intermediate English proficiency (B1+);

About UsRuby Labs is a pioneering technology company dedicated to developing and managing cutting-edge consumer products. We pride ourselves on offering a wide array of opportunities within the health, education, and entertainment sectors. Our forward-thinking teams are at the forefront of consumer-driven innovations, and we are continuously seeking passionate individuals eager to contribute to our mission. Discover more about our journey at: https://rubylabs.com/about-us/About the RoleWe are on the lookout for a Senior User Acquisition Manager to spearhead and amplify our paid acquisition strategies across Meta and TikTok for our subscription-based offerings. This is a hands-on position emphasizing performance, experimentation, and scalable growth. You will play a crucial role in constructing, refining, and expanding our acquisition frameworks, collaborating closely with our creative, product, and analytics teams.The ideal candidate will possess a blend of robust execution capabilities alongside strategic insight, be highly data-oriented, and thrive in a dynamic environment where rapid action and responsibility are paramount.

Join Wisey as a Middle User Acquisition Manager!Are you ready to elevate your career from Middle to Senior User Acquisition Manager within a year? At Wisey, we believe in fostering talent and providing opportunities for rapid growth! If you feel that you have outgrown your current role and are seeking an environment where you can significantly impact results while managing large-scale budgets, this opportunity is for you. We are looking for a proactive Middle User Acquisition Manager who is eager to take on greater responsibilities, own a 7-figure marketing budget on global markets, devise launch strategies, and scale our products internationally.In this role, you'll have the chance to work directly with social channels such as Meta and TikTok, rapidly build your expertise in performance marketing, and expand your influence within the company, paving the way to becoming a Senior User Acquisition Manager in just one year.

SKELAR is a Ukrainian venture builder dedicated to creating international tech enterprises. Together with co-founders, we assemble strong teams to conquer global markets.Storyby is an innovative entertainment tech company that transforms original ideas into captivating stories through novels, vertical films, and immersive audiobooks, engaging over 10 million readers, viewers, and listeners worldwide.Within the Storyby ecosystem, we offer three distinct products:DramaShorts – a vertical film streaming service boasting 1 million monthly fans, featuring original productions in Europe and the USA.AlphaNovel – a platform for novels and immersive audiobooks, housing over 20,000 titles.StorybyWriter – a publishing platform supporting over 25,000 authors; we adapt the strongest stories for DramaShorts.We are committed to supporting the Ukrainian film industry, producing films featuring Ukrainian actors and production teams.We are currently seeking a User Acquisition Manager to join our dynamic team.Key Responsibilities:— Develop, manage, and optimize advertising campaigns on Meta Ads;— Monitor and track key performance indicators, including budget pacing, ARRPU, CAC, ROAS, and ROI;— Drive channel growth, scale efforts significantly, and launch new sources.What Matters to Us:— At least 1 year of experience with Meta Ads;— Data-driven decision-making approach, strong analytical skills, and the ability to interpret large datasets and draw insights;— Experience managing budgets of $100k+/month;— Creativity and the ability to generate high-quality ideas and hypotheses.Preferred Qualifications:— Experience with advertising platforms such as TikTok Ads, AppLovin, Meta Ads, and Mintegral;— Familiarity with AppsFlyer, Adjust, Tableau, and Airtable;— Proficiency in English at a B2 level.SKELAR Foundation is a charitable initiative created by our employees, focused on developing and funding projects that address the impacts of war and aid in Ukraine's recovery.SKELAR is an environment that fosters personal growth for individuals capable of creating successful companies. We refer to these companies as the next big everything, believing in their power and scalability. We aim to continue developing tech businesses, conquering global markets, and working towards Ukraine's victory.

SKELAR is a Ukrainian venture builder dedicated to creating international tech businesses. Alongside co-founders, we assemble strong teams to excel in global markets.Currently, SKELAR manages numerous businesses across various niches—from EdTech to marketplaces. Our companies consistently rank among the top startups and product firms in Ukraine, achieving high standings in the App Store and developing platforms used by millions. Media outlets like TechCrunch and Wired frequently feature SKELAR businesses.We take pride in our robust team of over 1,300 specialists who possess exceptional expertise and ambitious goals. Our people are our most valuable asset, and we aim to build businesses with the best talents in the market.Spirio is SKELAR's venture-building initiative focused on creating an educational platform that offers courses, guides, and practices rooted in Eastern philosophies to help individuals enjoy life and achieve happiness.The startup has successfully closed two funding rounds, established unit economics, and scaled rapidly, with ambitions to become the App of the Year in the App Store by 2025. It boasts a 4.8 ⭐ rating on both iOS and Android.This is an incredible opportunity to join the marketing team, work closely with co-founders, and establish the brand's presence in Western markets. We have launched several traffic channels and are seeking a Senior User Acquisition Manager to rocket Meta performance to new heights!As a Senior User Acquisition Manager, you will be responsible for:Launching, optimizing, and scaling advertising campaigns on Meta AdsAnalyzing campaign results and monitoring marketing metrics (CTR, CR, CPA, ROI, etc.)Testing new traffic acquisition approaches to enhance effectivenessParticipating in brainstorming sessions for creative ideas and generating your own solutionsConducting competitor research and analyzing their advertising channels, materials, and user acquisition strategiesWhat we value:At least 2 years of experience with MetaStrong analytical skills and a solid understanding of marketing metricsAttention to detail and accountabilityAbility to adapt quickly to changesInitiative and a desire for personal growthFluent level of English...

Welcome to Leaply, a dynamic and rapidly expanding ecosystem of digital and physical products aimed at empowering individuals to cultivate healthier habits and enhance their lives. Since our launch in 2024, we have experienced remarkable growth, achieving a 10x revenue increase in just six months, with significant traction across the US, Europe, and beyond.At Leaply, we redefine conventional career trajectories — prioritizing ownership over titles and impact over bureaucratic processes. Our team is fast-paced, ambitious, and we encourage every member to contribute beyond their defined roles.We are in search of a strategic and analytical User Acquisition Manager to elevate our growth initiatives. In this pivotal role, you will take charge of our acquisition strategy, explore new funnels, and collaborate with product and creative teams to translate insights into tangible business outcomes. This position offers a substantial opportunity for rapid advancement into a leadership role.Key Responsibilities:— Initiate, oversee, and scale Meta (Facebook & Instagram) campaigns in Tier 1 markets— Monitor and optimize critical metrics — CAC, LTV, ROI — to directly impact revenue growth— Develop and refine automated workflows for campaign management, creative testing, and reporting— Collaborate effectively with Creative, Growth, and Product teams— Proactively propose and test new hypotheses to drive performance improvementsYou’re a Strong Candidate If You:— Have 3+ years of experience in performance marketing with hands-on expertise in Meta Ads, Google Ads, TikTok Ads— Possess strong analytical and structured thinking abilities, with a knack for transforming data into actionable strategies— Exhibit a test-and-learn mentality, thrive in a fast-paced environment, and adapt quickly— Are proficient in B2+ English, comfortable engaging with English-speaking markets— Balance creativity and logic — adept at brainstorming bold ad concepts while calculating CAC seamlesslyBonus Qualifications:— Familiarity with tools such as Tableau, Airtable, Amplitude, AppsFlyer— Experience in Tier 1 markets including the US, UK, Canada, Australia— Comfort with AI tools like ChatGPT or NotebookLM— Background in fast-growing B2C startupsWhat We Offer:— Competitive salary— Opportunity to work from our offices in Warsaw or Kyiv, complete with perks (including lunches, gym access, and health insurance)— Full ownership of your performance area and input on growth strategy— Support from a seasoned team with a track record of multiple successful exits

skelar seeks a Senior User Acquisition Manager to support the growth and engagement of the ONYX platform's user base. This position plays a key role in designing and executing strategies to attract new users and encourage ongoing activity. Key responsibilities Create and manage user acquisition plans tailored for ONYX Monitor campaign performance using analytics and digital marketing tools, making adjustments to improve results Collaborate with team members to drive user growth and boost engagement Location This role is based in Kyiv.

Hello, let's get to know each other better. We are Quarks, a technology company dedicated to creating niche products in the field of Social Discovery & Relationship Wellness. Our focus is on developing safe and effective solutions for relationships and connections. At Quarks, you will find:A team of over 250 quarksRanked as a top employer in 2024 according to DOUAn impressive eNPS score of 80.4%Offices in Kyiv, and hubs in Lviv and WarsawOur flagship product, Kismia, is a dating app with over 80 million users across 20+ locations worldwide. We are also developing marketing, analytics, and moderation services.Currently, we are searching for a User Acquisition Manager to join our Social Discovery team, which is dedicated to developing and enhancing products for discovering new connections.We are also open to hiring veterans — we create conditions where you can not only be part of the team but also grow.Your Area of Influence: You will directly impact growth targets, user acquisition volumes, and the effectiveness of marketing investments, particularly in Google Ads. You will influence traffic quality and cost, ensuring a steady influx of quality users at optimal prices and forecasting this channel's contribution to growth goals.Results We Expect Within 6-12 Months:Confident mastery of the Google Ads account structure, internal automation, and analytics tools;Autonomous management of Google Ads campaigns (Demand Gen, Performance Max, Search);Dynamic growth of marketing investments with targeted ROI in Google Ads;Implementation of marketing hypotheses that measurably improve ROAS;Mastery of the business context of the product and the specifics of the target audience.Your Future Responsibilities:Planning, launching, optimizing, and scaling Google Ads campaigns with a focus on achieving profitability targets;Generation, launch, and analysis of tests for new hypotheses (audiences, formats, bidding strategies, creatives) to enhance ROI;Regular monitoring of performance, ensuring alignment with growth objectives.

Ruby Labs creates and manages consumer products across health, education, and entertainment. The company’s mission centers on building technology that improves daily life. As Ruby Labs continues to grow, it seeks professionals ready to influence its direction. Role overview The Lead User Acquisition Manager takes full responsibility for user acquisition campaigns, handling each stage from launch to optimization with minimal supervision. Daily work includes setting up, monitoring, and refining advertising campaigns to drive strong results. The role requires a focus on efficiency, ROI, and measurable outcomes. This position offers a clear path to Head of User Acquisition, with opportunities to take on leadership and strategic duties as Ruby Labs expands. Key responsibilities Performance management: Oversee day-to-day campaign operations, troubleshoot issues, optimize for better results, launch new campaigns, and scale those that succeed. Budget oversight: Manage a monthly advertising budget exceeding $500K, maintaining disciplined spending and steady performance. Facebook Ads expertise: Own Facebook Ads as the main user acquisition channel, applying strong hands-on experience. Data collaboration: Partner with the Analytics team to review performance data, address inefficiencies, and find growth opportunities. Process and reporting: Keep user acquisition processes and reporting standards clear, accurate, and transparent. Location This role is based in Ukraine.

Join SKELAR, a pioneering venture builder at the forefront of international tech businesses, as we expand our innovative product, PawChamp. Our mission is to empower dog owners to become the best caretakers for their beloved pets. We develop top-tier training programs in collaboration with Ukrainian canine experts, adapting them for the global market through our mobile applications (iOS and Android) and the PawChamp online platform.Our Vision: To lead the global market in online dog training and the sale of products for dogs and their owners.We are currently seeking a User Acquisition Manager to spearhead our advertising campaigns and enhance our marketing strategies.Your Responsibilities:Create, manage, and optimize advertising campaigns on Meta Ads;Conduct competitor research and implement their best practices;Experiment with hypotheses, new channels, and technologies;Analyze key performance indicators across all channels: LTV, CAC, ROMI/ROAS, ROI/ROR, and more;Collaborate with the team to build the marketing strategy;Work closely with other marketing teams: Creative Team, Marketing Analytics, MarTech, and Product Marketing.What You Should Know About SKELAR: We are a venture builder, creating tech businesses across various niches while conquering global markets. Our employee-driven charity, the SKELAR Foundation, funds projects that help address the aftermath of war and contribute to the recovery of Ukraine.We take pride in our team of over 1,000 skilled professionals with ambitious goals. Together at SKELAR, we foster an environment for self-actualization where you can build businesses alongside the best talents in the market.Opportunities within our venture builder:Access to eight infrastructure teams that assist businesses with every aspect, from recruitment and communications to finance and legal matters;A community of founders who have launched multiple businesses and share practical insights;Internal clubs focused on professional areas: marketing, development, finance, recruitment;Training, courses, and conference attendance;20 days of paid vacation per year;Health insurance and corporate medical services.

About UsAt Ruby Labs, we pride ourselves on being a pioneering tech firm dedicated to crafting and managing cutting-edge consumer products. Our extensive portfolio spans various sectors including health, education, and entertainment, providing an array of exciting career opportunities. Our innovative teams are at the forefront of developing consumer-oriented solutions, and we are eager to welcome like-minded, passionate professionals to our family. Discover more about our journey here.Role OverviewWe are in search of a Senior User Acquisition Manager who will spearhead the execution of campaigns, drive performance outcomes, and oversee budget management. This role is highly hands-on; you will have complete ownership of your campaigns from inception to results, operating with minimal guidance.Your daily responsibilities will involve active engagement with ad accounts, autonomously launching and optimizing campaigns, and making critical performance decisions independently.As our team expands, this position offers a clear pathway to advance to Lead or Head of User Acquisition, with potential opportunities for team leadership and strategic direction.This is a high-impact role where your contributions will be measured by results, efficiency, and return on investment.

SKELAR is a Ukrainian venture builder focused on creating international tech businesses. Together with our co-founders, we assemble strong teams to excel in global markets.Currently, SKELAR operates several businesses across diverse niches, from EdTech to marketplaces. These companies consistently rank among the top startups and product companies in Ukraine, achieving high positions in the App Store and developing platforms used by millions. Our ventures have been featured in renowned media outlets like TechCrunch and Wired.We take pride in our robust team of over 1000 professionals with exceptional expertise and ambitious goals. Our people are our most valuable asset, and we strive to build businesses alongside the brightest talents in the market.We are currently seeking a User Acquisition Manager for our business, RiseGuide.RiseGuide is a self-development application centered around examples from renowned role models.Our users overcome bad habits by following the advice of Andrew Huberman and Simon Sinek; enhance their social networks and content using playbooks from Alex Hormozi and Mr. Beast; and launch their own businesses inspired by the life rules of Richard Branson and Steve Jobs.We aim to revolutionize the self-development and micro-learning industry, aspiring to build a company that surpasses MasterClass.Having established a stable unit economy, we are sustainably scaling, with plans to double our growth within the next six months. Every new employee now has the chance to become a leader in their field, with success dependent on your initiative and ambition. RiseGuide has limitless potential for horizontal scaling through the launch of new verticals, and we are looking for a Junior User Acquisition Manager.What challenges await you:— Launching, monitoring, and evaluating the effectiveness of advertising campaigns on Meta Ads with subsequent optimization;— Conducting detailed analysis of marketing campaigns and implementing solutions to enhance their effectiveness;— Proactively collaborating with the creative team to refine our creative strategy.

Role overview skelar seeks a User Acquisition Manager in Kyiv to help build and engage the user base for a new venture. The role centers on creating and implementing strategies to attract new users and support retention. This position offers the chance to contribute to the early direction of a new product and help shape the team’s growth. What you will do Plan, launch, and oversee user acquisition campaigns from start to finish Review marketing data to evaluate campaign results and spot opportunities for improvement Work closely with teams across the company to adjust strategies and align with product goals Requirements Demonstrated experience in user acquisition and digital marketing Strong abilities in campaign management and analyzing data Comfort working in a new, evolving venture and adapting quickly

Hello! We are Liven, creating a global ecosystem of self-regulation products designed to help individuals disengage from emotional autopilot and foster better relationships with themselves.Within our ecosystem, we offer:Self-discovery Companion – an app embraced by over 2.5 million users, providing a space for self-exploration through AI coaching, mood trackers, sound practices, and bite-sized learning;Online Coaching – sessions with certified experts to tackle complex challenges;Supplements – aimed at physical recovery and support;We are on a continuous expedition and have ambitious plans for expanding our ecosystem.Liven is a company for the curious. We are driven by a curiosity that fuels our need to ask questions, dig deeper, and tackle the unknown.We are passionate about creating products and solutions that truly make a difference. Our inquisitiveness and culture of experimentation exist to discover better ways to support and guide individuals on their paths of self-discovery.We are currently seeking a User Acquisition Manager.Challenges Awaiting You:Creating, managing, and optimizing advertising campaigns on Meta Ads;Testing new channels and technologies;Analyzing key metrics across all channels: LTV, CAC, ROMI/ROAS, ROI/ROR, etc.;Conducting A/B testing of various funnels and strategies;Collaborating with the team to build marketing strategies.What Matters to Us:2+ years of experience in performance marketing, marketing, auditing, or analytics (experience with Big 4 or Big 3 firms is a plus);You possess an entrepreneurial mindset – comfortable scaling and developing where there was previously nothing;Experience with advertising platforms such as Meta Ads, TikTok Ads, etc.;Strong analytical skills: experience working with data, numbers, and metrics;Intermediate+ English proficiency.What Will Enhance Your Growth at Liven:Curiosity Culture: a haven for passionate individuals who do not shy away from the unknown and achieve remarkable results even where guidelines do not exist;Growth through Impact: your personal growth within the company directly correlates with the value you add to the product and business;Global Impact: build a product that supports the mental well-being of millions of users worldwide every day;Trust and Ownership: we empower you to take ownership of your projects and responsibilities.

About UsAt Ruby Labs, we are at the forefront of technological innovation, developing and managing cutting-edge consumer products across various sectors, including health, education, and entertainment. Our dedicated and diverse teams are committed to shaping the future of consumer-focused solutions. Discover more about our journey and vision at: https://rubylabs.com/about-us/About the RoleAs the Head of User Acquisition, you will spearhead the transformation of our User Acquisition strategies across the organization. You will manage a high-performance department that provides UA-as-a-Service to our various product teams. Your role involves centralizing operations, enhancing efficiencies, and formulating a cohesive strategy for all paid traffic channels. You will mentor and manage a talented team of UA Managers, while serving as a strategic and operational liaison between product development, creative design, and analytics. This is a pivotal leadership position ideal for an individual who excels in complex, data-driven environments.Key ResponsibilitiesEstablish and lead a centralized User Acquisition Department for our subscription products.Formulate and oversee the comprehensive UA strategy across diverse platforms including Meta, TikTok, Google, Snapchat, and Pinterest.Create scalable processes, standard operating procedures, testing frameworks, and robust reporting systems.Develop and implement UA OKRs/KPIs to measure success at both departmental and individual levels.Mentor and manage a team of cross-platform UA Managers embedded within various product teams.Lead the recruitment, onboarding, training, and performance evaluation processes within the UA function.Cultivate a high-performance culture that encourages collaboration, talent development, and growth.Manage substantial budgets across all platforms and products, ensuring favorable CAC and positive ROAS.Develop and execute strategic growth initiatives informed by LTV:CAC ratios, retention metrics, onboarding conversion rates, and ARPU.Collaborate with data science teams to enhance advanced analytics and attribution models.Oversee the testing roadmap, including A/B tests, geo-expansion strategies, channel scaling, and creative enhancements.

Hello! We are Liven, building a global ecosystem of self-regulation products aimed at helping individuals disengage from emotional autopilot and foster healthier relationships with themselves.Within our ecosystem:Self-Discovery Companion — an application chosen by over 2.5 million users, providing a space for self-exploration through AI coaching, mood trackers, audio practices, and bite-sized learning.Online Coaching — sessions with certified experts designed to tackle challenging situations.Supplements — for physical recovery and body support.We are on a continuous expedition with ambitious plans for expanding our ecosystem.Liven is a company for the curious. We are driven by a sense of curiosity — an intrinsic need to ask questions, dig deeper, and confront the unknown.Our passion lies in creating products and solutions that truly assist people. All our curiosity and experimental culture exist to discover better ways to support and guide individuals on their path to self-discovery.We are currently seeking a User Acquisition Manager (Google) at Liven.Your Challenges Ahead:— Create, launch, and optimize advertising campaigns on Google Ads;— Test new channels and technologies;— Analyze key metrics across all channels: LTV, CAC, ROMI/ROAS, ROI/ROR, etc.;— Conduct A/B testing of various funnels and strategies;— Collaborate with the team in developing marketing strategies.What Matters to Us:— A minimum of 2 years of experience in performance marketing;— Entrepreneurial mindset — comfortable launching and scaling processes from scratch;— Experience with Google Ads;— Strong analytical skills: experience working with data, numbers, and metrics;— Proficiency in English — Intermediate+.What Will Enhance Your Growth at Liven:Culture of Curiosity: a place for inquisitive individuals with a passion for tackling the unknown and achieving impressive results even where there are no ready-made instructions.Growth Through Impact: your development in the company directly depends on the value you bring to the product and business.Global Impact: build a product that supports the mental well-being of millions of users worldwide every day.Trust and Ownership: we empower you to take ownership of your projects and make a difference.