Growth Marketing Manager, Lifecycle

Wealthsimple seeks a Growth Marketing Manager, Lifecycle to help shape user engagement and retention across its digital platforms. This remote role (Canada) centers on building effective customer journeys and supporting growth through thoughtful lifecycle marketing. Role overview This position focuses on developing and executing lifecycle marketing strategies. The Growth Marketing Manager will use data analytics, customer insights, and marketing automation tools to reach and engage users at every stage of their journey. What you will do Enhance user engagement by optimizing customer journeys across Wealthsimple’s digital products Apply data analytics and customer insights to inform lifecycle marketing initiatives Use marketing automation tools to implement targeted campaigns and drive customer retention Requirements Experience with lifecycle marketing, including strategy development and execution Comfort working with data analytics and customer insights Familiarity with marketing automation platforms

Role overview Jetson Home Inc. in North Vancouver seeks a Marketing Lifecycle Manager to shape the journey from prospect to customer. The focus is on building and refining systems that nurture leads and support their movement through the sales funnel. Collaboration with both marketing and sales teams is central to this role. Success is measured by the strength of the sales pipeline, conversion rates, and the speed at which deals progress. Main responsibilities Develop and execute marketing strategies for leads who have shown interest but have not yet purchased. Manage nurturing programs using email, SMS, and other communication channels to keep prospects engaged and encourage them to buy. Manage audience segmentation within HubSpot. Create and update segments based on factors such as interests, behaviors, location, and lifecycle stage to ensure messaging stays targeted and relevant. Location This role is based in North Vancouver, Canada.

About Winona: Winona is a pioneering telemedicine company specializing in Hormone Replacement Therapy (HRT) for women experiencing menopause. Our in-house developed technology encompasses an Electronic Health Record (EHR) system, patient care administration tools, a patient portal, and innovative marketing technologies. With two compounding pharmacies and a dedicated team of physicians, Winona delivers exceptional care through a fully vertically integrated business model.About the Role: We are on the lookout for a meticulous and data-oriented Lifecycle Marketing Manager to drive the planning, execution, and enhancement of our marketing initiatives across the organization. In this pivotal role, you will ensure that marketing campaigns are executed seamlessly, workflows are optimized, and all marketing efforts resonate with our broader company objectives. The ideal candidate possesses robust experience in lifecycle marketing, email and SMS campaigns, automation, and managing cross-functional projects. You will also supervise marketing workflows via ClickUp, acting as a bridge between teams and leadership to facilitate smooth collaboration and successful project execution.

Join Dutch as our Lifecycle Marketing Manager, where you will play a pivotal role in designing, implementing, and enhancing lifecycle marketing strategies across email, SMS, and push notifications. We seek an innovative and data-driven individual with 3-4 years of hands-on experience in lifecycle marketing. You will collaborate closely with the Head of Lifecycle Marketing to swiftly launch campaigns, rigorously test strategies, and continually elevate the user journey from initial engagement to long-term loyalty.

Join MaintainX as a Senior Lifecycle Marketing Manager, where you will take the helm in driving customer engagement through the entire product lifecycle. Your expertise in marketing strategies and customer insights will be crucial in shaping our initiatives, ensuring that our customers receive the utmost value from our offerings. You will collaborate closely with cross-functional teams to design and implement campaigns that resonate with our audience.

As the Customer Lifecycle Marketing Manager, you will spearhead the strategic planning and execution of impactful, data-driven lifecycle campaigns aimed at enhancing product adoption, engagement, and retention throughout the customer journey.This pivotal role entails connecting customers with the appropriate educational resources, feature experiences, and programs at optimal times through effective segmentation, automation, and behavioral triggers. By leveraging customer data to craft targeted communications, you will expedite adoption milestones, mitigate idle usage, and bolster renewal readiness.This role is analytical and systems-oriented, significantly impacting customer health and revenue retention.Your Responsibilities:Lifecycle Strategy & Journey DesignDesign and enhance multi-stage customer journeys that encompass onboarding, activation, feature adoption, value expansion, and renewal readiness.Convert customer lifecycle stages into structured communication frameworks that align with key adoption milestones and retention goals.Identify engagement gaps and propose new lifecycle motions to enhance customer progression and product stickiness.Segmentation & Marketing AutomationDevelop and oversee dynamic audience segmentation utilizing behavioral, product usage, and CRM data.Create and manage automated workflows in Marketo and Pendo to facilitate personalized, triggered communications.Launch in-app, email, and integrated lifecycle campaigns that guide customers towards specified adoption behaviors.Collaborate with Marketing Operations and RevOps to ensure data accuracy, campaign attribution, and reporting integrity.Adoption & Behavioral ActivationWork closely with Customer Success teams to activate customer engagement and promote product usage.

Transforming Learning Through AI.At Docebo, we are pioneering the use of artificial intelligence to reshape workplace learning. Our innovative platform empowers organizations to create, deliver, and manage training seamlessly. Our mission is not just to provide tools, but to enable teams to work smarter, accelerate their processes, and focus on what truly matters. By utilizing intelligent features, we personalize learning experiences, reduce unnecessary tasks, and empower training as a vital resource for success.Join a dynamic team that is committed to challenging the conventional approaches to learning. If you are passionate about leveraging AI to enhance the work-life of individuals, you will thrive here. Our core values, embodied in the Docebo Heart, emphasize trust, positivity, and inclusivity—principles that guide our daily operations.Why wait? Become a part of our global team of over 900 Docebians and help us revolutionize learning, because education is a continuous journey.About the Opportunity:We seek an individual who excels at merging customer value with revenue generation. As our Lifecycle & Expansion Marketing Manager, you will lead the strategy and execution of lifecycle programs designed to enhance engagement, drive expansion, and foster new business opportunities. You will craft customer journeys that maximize every interaction, transforming insights and data into impactful campaigns.This role is far from static; you will engage in experimentation, optimization, and collaboration across various teams to position lifecycle marketing as a key driver of growth. Collaborating closely with Customer Marketing, Product Marketing, and Revenue Operations, you will link customer experiences with business outcomes.If you are a marketer who thrives in data-driven environments, enjoys testing new strategies, and understands that effective nurturing goes beyond mere metrics, you will find your place with us.

About The RoleHello! I’m Kristian, the Senior Growth Marketing Manager at Jane. Six months ago, I joined this dynamic team because I resonate deeply with our mission to empower helpers, and I was genuinely thrilled to market a product that I believe in as an existing user. Our team is dedicated to guiding potential customers towards choosing Jane while enhancing the experience for our current users. We handle various aspects of marketing, including customer acquisition, retention strategies, expansion efforts, and referral programs, ensuring a nurturing experience throughout the entire customer journey.This position is particularly significant as you will be Jane’s inaugural dedicated Lifecycle Marketing Manager. We have a solid foundation in place, and we’re in search of an individual who is eager to take the reins, provide clarity, and craft an insightful lifecycle strategy that integrates all critical customer interactions. Collaborating closely with teams in content, product marketing, integrated campaigns, compliance, and marketing operations, you will help create a seamless and human-centered customer experience. If you thrive in both strategic planning and hands-on execution and wish to make a meaningful impact within a fast-paced, growth-oriented environment, this could be the perfect opportunity for you.What Impact We’re Looking for You to MakeDesign and oversee lifecycle programs that enhance Jane’s customer journey, ensuring practitioners can quickly activate, find value, and remain engaged.Drive improvements across onboarding, nurturing, upselling, and win-back strategies through effective segmentation, behavioral triggers, and thoughtful iteration.Work in tandem with cross-functional teams to deliver engaging, helpful, and delightful messaging across all communication channels.Leverage experimentation and data to refine lifecycle interactions, boosting KPIs such as activation, adoption, retention, and conversion.Establish scalable lifecycle frameworks while maintaining strong data hygiene and compliance practices, utilizing automation tools and customer data to build targeted audiences.

Set it. Scale it. Keep them coming back! As an expert in lifecycle marketing, you will craft intelligent, personalized customer journeys that enhance retention, foster loyalty, and drive revenue. You excel in designing and executing campaigns across email, SMS, push notifications, and various owned channels, ensuring that every interaction is personal, impactful, and timely. You have a knack for translating strategy into actionable execution, maintaining smooth program operations, and leveraging platforms like Braze, Klaviyo, or SFMC to deliver large-scale, one-to-one marketing. If you are passionate about maximizing customer lifetime value, reducing churn, and creating engaging marketing experiences, you may be the perfect fit for our Lifecycle Marketing Leader position.Why AlgaeCal? Here, we are united by a singular mission: to eliminate the fear of bone loss. With an estimated 54 million individuals in the United States facing low bone density, the need for effective solutions is urgent.The good news? AlgaeCal offers the world’s only clinically-supported natural solution for this pressing issue. We provide hope to those concerned about bone health, and if this inspires you, you’ll find no better place to advance your career than at AlgaeCal.Your responsibilities in this dynamic role include:Designing and managing lifecycle automations and campaigns that guide customers through their journey, with a keen focus on improving retention, loyalty, reorder rates, and overall customer lifetime value.Enhancing our personalization strategies for communications across email, SMS, push notifications, and other owned channels, ensuring each interaction is relevant and effective.Utilizing data and customer insights to create comprehensive segmentation strategies, ensuring the right message is delivered to the right audience at the right moment.Building, optimizing, and scaling customer journeys within platforms such as SFMC, Klaviyo, or Braze, and consistently improving performance through testing and iteration.Monitoring marketing automation performance while contributing to the growth of other owned channels like SMS and push notifications.Overseeing email design and messaging best practices.Leading, coaching, and developing the marketing team — setting high standards for quality, guiding daily operations, and helping team members achieve their best work.This role could be a great fit if you possess:3+ years of experience in email and database marketing or a related field.A proven track record in developing, implementing, and analyzing automated customer journeys across multiple touchpoints.3+ years of experience with marketing automation platforms such as Braze, Klaviyo, SF Marketing Cloud, etc....

Are you a strategic thinker with a passion for growth marketing? Join CaseWare International Inc. as a Growth Marketing Manager and play a pivotal role in driving our marketing initiatives. You will lead the development and execution of innovative marketing strategies to enhance brand awareness and drive customer acquisition.

Role Overview Benevity is hiring a Growth Marketing Manager to shape and execute marketing strategies that support company growth. This role focuses on designing and running campaigns aimed at expanding customer connections and increasing market presence. Location Toronto, Ontario, Canada Vancouver, British Columbia, Canada USA, Remote What You Will Do Develop marketing campaigns that support business growth goals Execute strategies to reach new audiences and strengthen customer relationships Contribute ideas and expertise to help expand Benevity’s market reach

Join Oliver USA as a Growth Marketing Manager and play a vital role in driving our marketing strategy and enhancing our brand presence. In this position, you will develop and implement creative marketing campaigns aimed at increasing brand awareness and customer engagement. You will work closely with cross-functional teams to optimize marketing initiatives and analyze performance metrics to ensure continuous growth.

Role Overview Benevity is looking for a Growth Marketing Manager in Calgary, Alberta. This role focuses on shaping and executing marketing strategies that increase user acquisition and engagement. The position works closely with teams across the company to develop campaigns that connect with Benevity’s target audience and strengthen the brand. What You Will Do Plan and run marketing initiatives aimed at growing the user base and deepening engagement. Work with colleagues from different departments to build and launch campaigns. Use data to measure campaign effectiveness and spot new growth opportunities. Refine marketing tactics based on results and insights. Who Thrives Here This role suits someone who combines creativity with an analytical approach. Success comes from collaborating well, understanding what motivates users, and making decisions based on data.

Role overview As Senior Growth Marketing Manager at jobgether, this position plays a central role in shaping the company’s marketing direction. The focus is on leading growth initiatives, developing campaigns that raise brand visibility, and driving both customer acquisition and retention. Collaboration with teams across the business is a key part of the work, ensuring that marketing efforts align with broader company goals. What you will do Design and launch marketing campaigns aimed at supporting business growth targets Coordinate with cross-functional teams to deliver projects effectively Leverage digital marketing tools and analytics to identify new opportunities Apply project management skills to maintain campaign progress and alignment with objectives Balance strategies for attracting new customers and retaining existing users Requirements Proven experience in digital marketing and analytics Background in project management and working with multiple teams Ability to interpret data and use insights to inform marketing strategies This role is based in Canada.

Role overview Jobgether is seeking a Growth Marketing Manager in Canada to focus on paid media optimization for a fast-growing subscription eCommerce business. This role is a partnership between Jobgether and another company, offering the chance to shape advertising strategy and execution as the business scales. What you will do Manage and optimize Meta Ads campaigns, with the possibility to take on Google and Microsoft Ads as the role develops. Bring order and clarity to complex or underperforming advertising accounts in a short time frame. Create and roll out scalable systems for growth marketing initiatives. Improve Return on Ad Spend (ROAS) and fine-tune audience targeting approaches. Allocate budgets efficiently across multiple campaigns to maximize results. Collaborate closely with creative and analytical teams, ensuring data guides every decision. Who succeeds in this role Marketers who combine strategic thinking with hands-on execution. Individuals who excel in teams focused on measurable performance and outcomes. People comfortable making decisions collaboratively, always guided by data.

About the RoleWe are seeking a Senior Manager, Lifecycle Marketing who will lead our efforts in customer retention and maximizing customer lifetime value.This position is distinct from traditional lifecycle roles; instead of joining a team, you will be the key driver of this function.We are in search of a proactive operator who can take disparate systems, apply structure, and deliver measurable results. You will oversee all aspects of the customer experience post-enrollment, including onboarding, churn prevention, winback strategies, and monetization, with a focus on enhancing retention and lifetime value.If your first thought is to ask “How can we quickly improve this metric?” rather than “Is this within my scope?”, then this is the perfect opportunity for you.Why This Role ExistsWe serve over 45,000 active customers within our subscription-based credit repair service. Our primary growth opportunity lies in retention, which is currently distributed across various teams and vendors.Key opportunities include:Addressing significant drop-offs in the retention curve, particularly during the early lifecycle and around Months 3–4.Re-engaging over 600K former customers who are available for winback and currently untapped.Reviving a lapsed third-party monetization program that historically generated over $600K/year.Launching a new product (CARE) which will require lifecycle management.Utilizing a proprietary real-time credit data layer to enable event-triggered messaging.This role consolidates accountability under a single leader dedicated to driving these initiatives.What You’ll OwnYou will be responsible for the entire post-enrollment lifecycle, including:Retention & Lifecycle StrategyManaging end-to-end customer lifecycle communications through email, SMS, and educational resources.Implementing Day 0 onboarding processes and setting clear expectations.Developing early churn prevention tactics (Day 7, Day 14).Executing mid-lifecycle churn interventions, particularly during Months 3–4.Continuously optimizing retention metrics and customer lifetime value.Execution (Hands-On)Building and managing customer engagement flows in Customer.io.Creating customer-facing copy and educational content.Designing and launching automated journeys based on customer behavior and real-time data.Proactively resolving issues independently without dependency on a large team.DeliverabilityOverseeing sender reputation, IP warming, and domain health.Managing relationships with vendors (e.g., Inbox Army).Ensuring list hygiene, monitoring bounce rates, and maintaining spam compliance.Revenue ExpansionLaunching and scaling winback campaigns targeting our database of over 600K.Rebuilding the monetization program for third-party offers.Owning the lifecycle management for the new CARE subscription product.Data & ReportingDefining lifecycle KPIs including retention rates, lifetime value, and recovery metrics.Establishing a reporting cadence with Business Intelligence (e.g., ThoughtSpot/Snowflake).Analyzing cohort performance and outcomes.

Join Thumbtack as a Growth Marketing Manager specializing in Search Engine Marketing (SEM). In this remote role, you will leverage your expertise to drive user acquisition and enhance our online presence. You will develop and implement effective marketing strategies, analyze performance metrics, and work closely with cross-functional teams to optimize our marketing campaigns.

Join Opendoor as a Senior Manager of Growth Marketing Operations, where you'll lead strategic marketing initiatives to drive customer acquisition and retention. In this pivotal role, you will oversee the development and implementation of data-driven marketing strategies, optimizing our marketing funnel to enhance overall performance. You'll collaborate with cross-functional teams and provide insights to shape our growth trajectory.

Fullscript is seeking a Staff Product Marketing Manager with a focus on growth. This position is based in Toronto, ON and centers on shaping marketing strategies that drive product adoption and expand reach. Role overview This role partners with product teams to create messaging and campaigns that connect with key audiences. The work involves translating customer insights and market analysis into marketing programs that support brand growth and increased market presence. What you will do Collaborate with product teams to develop and refine messaging for new and existing products Design and execute campaigns aimed at driving adoption and engagement Use market research and customer feedback to inform marketing strategies Contribute to the development of programs that strengthen the Fullscript brand Requirements Experience in product marketing, with a focus on growth initiatives Strong skills in market analysis and extracting customer insights Strategic mindset and ability to develop effective marketing programs Track record of driving product adoption and expanding market presence

aviso seeks a Senior Manager of Brand and Growth Marketing to lead marketing strategy and execution from its Toronto office. This position focuses on raising brand visibility and driving business growth through coordinated marketing efforts. Key responsibilities Develop and carry out marketing plans that support company objectives and engage target audiences Collaborate with teams across the business to ensure messaging stays consistent and campaigns work together effectively Find new ways to increase brand presence and advance growth initiatives Location This role is based in Toronto, Ontario, Canada.