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YouTube Creative Director - DTC Direct Response

Activate TalentRemote — Mexico
Remote Full-time

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Experience Level

Mid to Senior

Qualifications

Must-Have QualificationsMinimum of 5 years of experience in DTC growth, paid creative, or content strategy with a robust background in YouTube. Proven track record of developing YouTube creative at scale, particularly within environments with spends exceeding $50,000 per day. Deep understanding of YouTube-specific formats, viewer behaviors, and performance mechanisms. A portfolio showcasing YouTube advertisements you have conceptualized or directed. Ability to navigate both direct response copywriting and brand strategy effectively.

About the job

Job Title: YouTube Creative Director – DTC Direct Response
Job Type: Full-time / Remote
Work Hours: PST (Pacific)

Job Overview

Join us in an exciting opportunity as we seek a visionary creative leader to transform YouTube into a pivotal paid acquisition channel for a rapidly growing DTC minerals and supplements brand. In this dynamic role, you will spearhead the direct-response creative process for YouTube, guiding projects from initial concept to final production. Your focus will be on developing engaging, platform-native advertisements designed to attract and convert cold traffic at scale, while also defining the brand’s creative identity on YouTube.

Key Responsibilities

Creative Concept Development

  • Innovate and refine YouTube advertisement concepts—developing compelling hooks, angles, narratives, and formats that yield measurable acquisition results.
  • Create and write scripts tailored to YouTube's unique attention dynamics (ensuring optimal engagement in the first 5 seconds, mid-roll retention, and effective CTA placement).
  • Introduce novel creative perspectives grounded in direct-response principles and brand positioning.

Creative Direction & Team Leadership

  • Lead the internal creative team through the ideation, briefing, production, and iterative processes.
  • Define creative benchmarks that exemplify winning YouTube advertisements for this brand.
  • Establish a common creative language among strategy, production, and performance teams.

Testing & Iteration

  • Design structured frameworks for creative testing (covering hooks, formats, lengths, and messaging hierarchies).
  • Analyze performance metrics and convert insights into actionable creative strategies for subsequent iterations.
  • Proactively identify signs of creative fatigue and maintain a pipeline of fresh concepts.

Creative Pipeline Management

  • Ensure a consistent flow of YouTube-ready concepts capable of supporting advertising spends exceeding $50,000 per day.
  • Develop repeatable systems for creating, rotating, and scaling successful creative output.
  • Document successful strategies—angles, proof structures, emotional triggers—to build a compounding knowledge base.

Collaboration with Media

  • Work closely with our Google media buyer to ensure creative outputs align with campaign objectives.
  • Translate performance insights into targeted creative recommendations.
  • Support scaling initiatives with informed creative judgment and rapid iteration.

About Activate Talent

At Activate Talent, we are passionate about connecting top talent with innovative companies. We partner with dynamic brands in the direct-to-consumer space, helping them to build effective marketing strategies that drive growth and engagement.

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